Use these links to rapidly review the document
Table of Contents

Table of Contents

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of
the Securities Exchange Act of 1934 (Amendment No.          )

Filed by the Registrantý

Filed by a Party other than the Registranto

Check the appropriate box:

o

 

Preliminary Proxy Statement

o

 

Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

ý

 

Definitive Proxy Statement

o

 

Definitive Additional Materials

o

 

Soliciting Material under §240.14a-12

 

Wolverine World Wide, Inc.

(Name of Registrant as Specified In Its Charter)

 

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

ý

 

No fee required.

o

 

Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
  (1) Title of each class of securities to which transaction applies:
         
  (2) Aggregate number of securities to which transaction applies:
         
  (3) Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):
         
  (4) Proposed maximum aggregate value of transaction:
         
  (5) Total fee paid:
         

o

 

Fee paid previously with preliminary materials.

o

 

Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.

 

 

(1)

 

Amount Previously Paid:
        
 
  (2) Form, Schedule or Registration Statement No.:
         
  (3) Filing Party:
         
  (4) Date Filed:
         

Table of Contents

GRAPHICGRAPHIC


Table of Contents

GRAPHIC

LETTER TO SHAREHOLDERS

Wolverine World Wide, Inc.
9341 Courtland Drive, N.E.
Rockford, Michigan 49351

March 28, 201727, 2018

Dear Fellow Shareholders,

Thank you for your investment in Wolverine Worldwide. We made significant progress on our strategic and financial objectives in 2017, including:

These achievements helped reward the Company's shareholders, as the Company achieved over 45% total shareholder return for the year, resulting in performance at the 9188stth percentile of our peer group. Our strong performance hasWe expect continued intoprogress in 2018 as the Company seeks to execute its GLOBAL GROWTH AGENDA, and to shift its focus to long-term organic growth.

In addition to overseeing the Company's execution of our transformation and formulation of our blueprint for growth under the GLOBAL GROWTH AGENDA in 2017, the Board focused on other matters critical to the Company's long-term success, including Board and management succession planning, cybersecurity protection and brand stewardship, which we describe in greater detail in this proxy statement. We are proud of all we accomplished in 2017 and the Board will continue to lead the Company with 14.0% year-to-date total shareholder return through the March 13, 2017 record date fora view to continued success in 2018 and beyond. We hope to receive your support at this year's annual meeting.meeting on May 3, 2018, and encourage you to vote either online, by phone, or by mail.

Sincerely,

GRAPHIC

In addition, since our last annual meeting, the Compensation Committee engaged a new independent executive compensation consultant,Blake W. Krueger
Chairman, Chief Executive Officer and members of our Board of Directors and senior management team redoubled efforts to speak with shareholders to better understand your perspectives on important governance and compensation matters. Of primary importance this past year, following the disappointing results of our 2016 say-on-pay vote, was discussing our executive compensation program with shareholders and determining how to best demonstrate responsiveness to your concerns. We reached out to shareholders holding nearly two-thirds of our outstanding shares and held meetings, most of them in person, with more than half of these shareholders, including each shareholder who accepted our invitation. Joseph Gromek, the Chair of our Compensation Committee, led these meetings, which focused not only on our executive compensation program, but also on the Company's governance protocols and publicly-announced strategic initiatives. The details of this outreach effort and the changes made by the Compensation Committee in response to shareholder feedback are discussed throughout this Proxy Statement and within the Compensation Discussion and Analysis, but, in summary, we:President

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

|  Page 1

Table of Contents

We greatly value the conversation we have had with our shareholders. We appreciate that this is an ongoing dialogue and look forward to continuing the conversation before, at, and after our 2017 Annual Meeting.

Sincerely,

GRAPHIC

David T. Kollat
Lead Independent Director

Page 2  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement1


Table of Contents

LOGOLOGO

NOTICE OF 20172018 ANNUAL MEETING OF SHAREHOLDERS

10:00 a.m., May 4, 20173, 2018

Wolverine World Wide, Inc.
9341 Courtland Drive, N.E.500 Totten Pond Road
Rockford, Michigan 49351Waltham, Massachusetts 02451

March 28, 201727, 2018

To ourOur Shareholders:

We invite you to attend Wolverine Worldwide's Annual Meeting of Shareholders at the Company's headquartersoffices located at 9341 Courtland Drive, N.E., Rockford, Michigan 49351,500 Totten Pond Road, Waltham, Massachusetts 02451, on Thursday, May 4, 2017,3, 2018, at 10:00 a.m. EDT. At the annual meeting, the shareholders will vote on the following items:

Shareholders of record as of March 13, 201712, 2018 can vote at the meeting and any adjournment of the meeting.

This Notice of 20172018 Annual Meeting of Shareholders, Proxy Statement, proxy or voting instruction card and Annual Report for our fiscal year ended December 31, 201630, 2017 are being mailed or made available to shareholders starting on or about March 28, 2017.27, 2018.

Whether or not you plan to attend, you can ensure that your shares are represented at the meeting by promptly voting and submitting your proxy by telephone or through the internet, or by completing, signing, dating and returning your proxy card in the enclosed envelope.

By Order of the Board of Directors

GRAPHICGRAPHIC

Brendan M. GibbonsDavid A. Latchana
Senior Vice President,Associate General Counsel and Assistant Secretary

Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting of Shareholders to be held on May 4, 2017.3, 2018.

Wolverine's Proxy Statement for the 20172018 Annual Meeting of Shareholders and the Annual Report to Shareholders for the fiscal year ended December 31, 2016,30, 2017, are available atat:www.wolverineworldwide.com/2017annualmeeting2018annualmeeting.

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

|  Page 3


Table of Contents

MEETING INFORMATION

Wolverine World Wide, Inc. ("Wolverine Worldwide" or the "Company") is furnishing this proxy statement and enclosed proxy card in connection with the solicitation of proxies by its Board of Directors to be used at the Annual Meeting of Shareholders of the Company occurring on May 4, 2017 at the Company's corporate headquarters in Rockford, Michigan (the "Annual Meeting"). Distribution of this proxy statement and enclosed proxy card to shareholders is scheduled to begin on or about March 28, 2017.

You can ensure that your shares are voted at the Annual Meeting by submitting your instructions by telephone or through the Internet, or by completing, signing, dating, and returning your proxy form in the enclosed envelope. Submitting your instructions or proxy by any of these methods will not affect your right to attend and vote at the Annual Meeting. The Company encourages shareholders to submit proxies in advance. A shareholder who gives a proxy may revoke it at any time before it is exercised by voting in person at the Annual Meeting, by delivering a subsequent proxy, or by notifying the inspectors of election in writing of such revocation. In order to vote any shares at the Annual Meeting that are held for you in a brokerage, bank, or other institutional account, you must obtain a proxy from that entity and bring it with you to hand in with your ballot.

References to "2016" or "fiscal 2016" in this proxy statement are to the Company's fiscal year ended December 31, 2016, unless otherwise noted in the text. References to "2017" or "fiscal 2017" in this proxy statement are to the Company's fiscal year ending December 30, 2017, unless otherwise noted in the text.

��

Page 4  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2


Table of Contents

2017 PROXY STATEMENT

Table of Contents

Letter to Shareholders

 1

Notice of 20172018 Annual Meeting of Shareholders

 3

Meeting Information

42

Proxy Statement Summary

 75

Summary of Shareholder Voting MattersOur Brand Portfolio

 75

Proposal 1 – Strategic Focus

5

Election of Directors for Terms Expiring in 20202021

 76

Board Highlights

 86

Board is Composed of Directors with the Right Mix of Skills and Experiences

 87

Shareholder Engagement

7

Corporate Governance Highlights

 9

Proposal 2 – Advisory Vote to Approve NEO Compensation

10

Our Brand Portfolio

10

Strategic Focus

10

Key 2016 Accomplishments and Financial Highlights

11

Shareholder Engagement

11

Compensation Philosophy – Pay at Risk

127

Compensation Best Practices

 138

Corporate Governance

 1410

Board of Directors

 1410

Board Composition

 1410

Director Nominations

 1511

Board Self-Assessment

 1611

Risk Oversight

 1612

Code of Business Conduct and Accounting and Finance Code of Ethics

 1712

Shareholder Communications Policy

 1713

Proposal 1  – Election of Directors for Terms Expiring
in 20202021

14

Director Nominees with Proposed Terms Expiring in 2021

15

Directors with Terms Expiring in 2019

 18

Directors with Terms Expiring in 2020

 19

Directors with Terms Expiring in 2018

23

Directors with Terms Expiring in 2019

2622

Board Leadership

 3026

Director Independence

 3026

Board Committees, Meetings and Meeting Attendance

 31

Audit Committee

31

Compensation Committee

32

Governance Committee

3227

Non-Employee Director Compensation in Fiscal Year 20162017

 3329

Non-Employee Director Stock Ownership Guidelines

 3531

Securities Ownership of Officers and Directors and Certain Beneficial Owners

 3632

Five Percent Shareholders

 3632

Stock Ownership by Management and Others

 33

Compensation Discussion and Analysis

34

Summary

34

Compensation Philosophy and Objectives

34

Compensation Decisions in Context: Key 2017 Accomplishments and Financial Highlights; 2018 Focus

34

CEO Annual Bonus/TSR Analysis

35

2017 Compensation Program Overview

36

Pay at Risk

36

Long-Term Incentive Program Mix

37

A Letter From Our Compensation CommitteeBest Practices

 38

Compensation Discussion and Analysis

 39

Summary2017 Compensation Program Overview

 39

Compensation Philosophy and ObjectivesSetting Targets

 39

Shareholder OutreachBase Salary

 39

Strategic PrioritiesAnnual Bonus

 4140

Compensation Decisions in Context: Key 2016 Accomplishments and Financial HighlightsPerformance Bonus

40

Individual Performance Bonus

 42

Compensation Overview

42

Year-Over-Year Change in CEO PayAdjusted Operating Margin Modifier

 43

CEO2018 Annual Bonus/TSR AnalysisBonus Plan Update

 44

2016Long-Term Incentive Compensation Program Overview

44

2015-2017 Performance Shares

44

2017 Performance Share Awards

 45

Long-Term Incentive Program MixRestricted Stock Unit Awards

 4546

Pay at RiskBenefits

46

Retirement, Deferred Compensation and Welfare Plans

46

Perquisites

46

Post-Employment Compensation

 46

Compensation Best Practices

46

Compensation Discussion and Analysis in Detail

47

2016 Compensation Program OverviewSetting Process

 47

Setting Targets

 47

Base Salary

47

Annual Bonus

48

Performance Bonus

48

Individual Performance Bonus

49

2017 Annual Bonus Plan Update

51

Long-Term Incentive Compensation

52

Performance Shares

52

2016 Performance Share Awards

53

Stock Option Grants and Restricted Stock Awards

54

2017 Long-Term Incentive Plan Update

54

Benefits

54

Retirement, Deferred Compensation and Welfare Plans

54

Perquisites

55

Post-Employment Compensation

55

Compensation Setting Process

56

Setting Targets

56

Competitive Philosophy and Competitive Market Data

 5647

Peer Group

 5648

New 2017 Peer Group

 5748

CEO Role

 5748

Compensation Consultant Role

 5748

Other Compensation Policies and Practices

 5849

NEO Stock Ownership Guidelines

 5849

Stock Hedging and Pledging Policies

 5849

Clawback Policy

 5849

Impact of Accounting and Tax Treatments on Compensation

 5849

Compensation Committee Report

 5950

Summary Compensation Table

 6051

Grants of Plan-Based Awards in Fiscal Year 20162017

 6253

Outstanding Equity Awards at 20162017 Fiscal Year-End

 6455

Option Exercises and Stock Vested in Fiscal Year 20162017

 6859

Pension Plans and 2017 Pension Benefits

60

Qualified Pension Plans

60

Supplemental Executive Retirement Plan

60

Pension Benefits in Fiscal Year 2017

61

Nonqualified Deferred Compensation

62

Nonqualified Deferred Compensation

62

Potential Payments Upon Termination or Change in Control

63

Benefits Triggered by Termination for Cause or Voluntary Termination

63

Benefits Triggered by Termination Other Than for Cause or for Good Reason

63

Benefits Triggered Upon a Change in Control

63

Benefits Triggered by Retirement, Death or Permanent Disability

65

    

  

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 53


Table of Contents

2017 PROXY STATEMENT

Pension Plans and 2016 Pension Benefits

69

Qualified Pension Plan

69

Supplemental Executive Retirement Plan

69

Pension Benefits in Fiscal Year 2016

70

Nonqualified Deferred Compensation

71

Nonqualified Deferred Compensation

71

Potential Payments Upon Termination or Change in Control

72

Benefits Triggered by Termination for Cause or Voluntary Termination

72

Benefits Triggered by Termination Other Than for Cause or for Good Reason

72

Benefits Triggered Upon a Change in Control

73

Benefits Triggered by Retirement, Death or Permanent Disability

74

Description of Restrictive Covenants that Apply During and After Termination of Employment

 7566

Estimated Payments on Termination or Change in Control

 7566

CEO Pay Ratio

68

Proposal 2 – Advisory Resolution Toto Approve Executive Compensation

 7869

Proposal 3 – Advisory Vote on the Frequency of Future Advisory Votes on Executive Compensation

79

Proposal 4 – Ratification of Appointment of Independent Registered Public Accounting Firm

 8070

Audit Committee Report

 8171

Independent Registered Public
Accounting Firm

 8373

Proposal 54 – Approval of Amended and Restated Executive Short-TermStock Incentive Plan (Annual Bonus Plan)of 2016

 8474

Overview

 8474

Purpose ofKey Changes in the Plan

 8474

Summary ofWhy You Should Vote For the Plan

 8574

Promotion of Good Corporate Governance Practices

75

Key Data

75

Section 162(m) of the Code

76

Plan Summary

76

Administration

76

Eligibility

77

Shares Subject to the Plan and to Awards

77

Stock Options

78

Stock Appreciation Rights

78

Restricted Stock and Restricted Stock Units

78

Stock Awards

79

Incentive Bonuses

79

Deferral of Gains

79

Qualifying Performance Criteria

79

Suspension or Termination of Awards

80

Settlement of Awards

80

No Repricing Without Shareholder Approval

80

Amendment and Termination

 8781

Change in Control

81

Adjustments

82

Transferability

82

No Right to Company Employment

82

Effective Date and Termination of the Plan

82

Federal Income Tax Treatment

82

Stock Options

83

Stock Appreciation Rights

83

Restricted Stock and Restricted Stock Units

83

Stock Awards

84

Incentive Bonuses

84

Certain Change in Control Payments

84

Company Deduction and Section 162(m) of the Code

84

New Plan Benefits

84

Equity Compensation Plan Information

85

Vote Required and Board Recommendation

 8786

Related Party Matters

 8887

Certain Relationships and Related Transactions

 8887

Related Person Transactions Policy

 8887

Additional Information

 8988

Shareholders List

 8988

Director and Officer Indemnification

 8988

Section 16(a)16(A) Beneficial Ownership Reporting Compliance

 8988

Shareholder Proposals for Inclusion in Next Year's Proxy Statement

 8988

Other Shareholder Proposals for Presentation at Next Year's Annual Meeting

 8988

Voting Securities

 9088

Conduct of Business

 9089

Vote Required for Election and Approval

 9089

Voting Results of the Annual Meeting

 9189

Attending the Annual Meeting

 9189

Manner for Voting Proxies

 9190

Revocation of Proxies

 9190

Solicitation of Proxies

 9190

Delivery of Documents to Shareholders Sharing an Address

 9190

Access to Proxy Statement and Annual Report

 9290

Appendix A – Amended any Restated Executive Short TermWolverine World Wide, Inc. Stock Incentive Plan (Annual Bonus Plan)of 2016 (As Amended and Restated as of February 7, 2018)

 A-1

Appendix B – Forward-Looking Statements and Non-GAAP Reconciliation TableTables

 B-1

Page 6  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement4


Table of Contents


Proxy Statement Summary

This summary highlights key information that can be found in greater detail elsewhere in this Proxy Statement. This summary does not contain all of the information that shareholders should consider, and shareholders should read the entire Proxy Statement before voting.

SUMMARY OF SHAREHOLDER VOTING MATTERSOur Brand Portfolio

Wolverine Worldwide has a portfolio of brands organized into four key operating groups in fiscal 2017 as illustrated below:

GRAPHIC

Strategic Focus

In 2017, the Company successfully executed against the WOLVERINE WAY FORWARD, an enterprise-wide initiative to transform the Company in light of the fast changing retail environment, making progress in all four areas of key focus, or "sprint lanes:" Innovation & Growth; Operational Excellence; Portfolio Management; and People and Teams. Key executions included:

With much of this heavy lifting behind, the Company is now focusing on organic growth with its new GLOBAL GROWTH AGENDA, which is comprised of three key elements:

​ ​ ​ ​ ​ ​ 
Powerful Product Creation Engine
Digital-Direct Offense
International Expansion
​ ​ ​ ​ ​ ​ 

Relentless and frequent introduction of craveable product

Capitalization on new creative design capabilities, stronger consumer insights, and a faster supply chain

Seamless consumer interaction through more effective digital engagement

Drive owned eCommerce growth beyond 20%

Improve online businesses of our retail customers and enhance brand positioning

Invest in regional resources and systems to accelerate international growth

Key focus on growth in China and the Asia Pacific region

2018 PROXY STATEMENT

GRAPHIC

5

Table of Contents

Shareholders are being asked to vote on the following matters at the 20172018 Annual Meeting of Shareholders:

          
 PROPOSAL BOARD VOTE
RECOMMENDATION
 PAGE
REFERENCE
   PROPOSAL

BOARD VOTE
RECOMMENDATION


PAGE
REFERENCE


​ ​ ​ ​ ​ 
 1. Election of Directors for Terms Expiring in 2020 FOR each Nominee 18  
 1. Election of Directors for Terms Expiring in 2021 FOR each Nominee 14 
 2. Advisory Resolution Approving NEO Compensation FOR 78  
​ ​ ​ ​ ​ 
 3. Frequency of Future Advisory Votes on Executive Officers Compensation to be Every Year EVERY ONE YEAR 79  
 2. Advisory Resolution Approving NEO Compensation FOR 69 
 4. Ratification of Ernst & Young LLP as Auditor for Fiscal Year 2017 FOR 80  
​ ​ ​ ​ ​ 
 5. Approval of the Amended & Restated Executive Short-Term Incentive Plan
(Annual Bonus Plan)
 FOR 87  
 3 Ratification of Ernst & Young LLP as Auditor for Fiscal Year 2018 FOR 70 
​ ​ ​ ​ ​ 
 4. Approval of the Stock Incentive Plan of 2016 (as amended and restated) FOR 86 
​ ​ ​ ​ ​ 

PROPOSAL 1 – ELECTION OF DIRECTORS FOR TERMS EXPIRING IN 20202021

The Company's Board consists of 11 directors. The Company's By-Laws establish three classes of directors, with each class being as nearly equal in number as possible and serving three-year terms.

The Board has nominated fourthree directors for election at the Annual Meeting, as outlined in the table below. Each director has been nominated to serve for a three-year term expiring at the annual meeting of shareholders to be held in 2020.2021.The Board recommends that shareholders vote "FOR" each of the nominees named below.

                 
    Age Director Since Independent Other Public Directorships Committees Proposed Term
Expiration
  
  William K. Gerber
Managing Director, Cabrillo Point Capital
 63 2008  AK Steel Holding Corporation Audit (Chair)
Compensation
 2020  
  Blake W. Krueger
Chairman, CEO & President of Wolverine World Wide, Inc.
 63 2006   None None 2020  
  Nicholas T. Long
Retired CEO of MillerCoors LLC
 58 2011  None Compensation Governance 2020  
  Michael A. Volkema
Chairman of Herman Miller, Inc.
 61 2005  Herman Miller, Inc. Audit
Governance (Chair)
 2020  
                 
​    Age

Director Since

Independent

Other Public Directorships

Committees

Proposed Term
Expiration


​ ​ ​ ​ ​ ​ ​ ​ 
​   Roxane Divol
Former Executive Vice President and General Manger, Website Security for Symantec Corporation

 
45 2014  None Audit
Governance

 
2021 
​ ​ ​ ​ ​ ​ ​ ​ 
​   Joseph R. Gromek
Retired President, Chief Executive Officer and Director of The Warnaco Group, Inc.

 
71 2008  Guess?, Inc.
The Children's Place Retail Stores, Inc.

 
Compensation (Chair)
Governance

 
2021 
​ ​ ​ ​ ​ ​ ​ ​ 
​   Brenda J. Lauderback
Retired President of Wholesale and Retail Group of Nine West Group, Inc.

 
67 2003  Denny's Corporation (Board Chair)
Sleep Number Corporation

 
Audit
Governance

 
2021 
​ ​ ​ ​ ​ ​ ​ ​ 

Board Highlights

The following pie charts illustrate key characteristics of the Company's Board:

GRAPHIC

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 76


Table of Contents

Board Highlights

The following pie charts illustrate key characteristics of the Company's Board:

GRAPHIC

Board is Composed of Directors with the Right Mix of Skills and Experiences

The following chart lists the important experiences and attributes that the Company's Directors possess:

GRAPHICGRAPHIC

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

|  Page 8


Table of Contents

Shareholder Engagement

Our Board takes shareholder feedback very seriously, as evidenced by the meaningful changes made to our compensation and governance programs over the last several years. Most notable were the significant changes made to our executive compensation program in advance of our annual meeting last year. Shareholder response to these changes was overwhelmingly positive, which translated to 98% support for our say on pay proposal. As part of its ongoing shareholder engagement efforts, the Company reached out again in 2018 to shareholders representing 60% of its outstanding shares and has held or expects to hold telephonic meetings with all shareholders who accepted (representing about 13% of outstanding shares). Discussions focused on Company strategy, financial performance, governance and compensation programs.

Corporate Governance Highlights

Wolverine Worldwide is committed to a governance structure that provides strong shareholder rights and meaningful accountability:accountability.

 

Highly independent Board (All Non-Management Directors) and Committees

Lead Independent Director with clearly defined role

Majority voting with director resignation policy

No supermajority vote requirements

Shareholder right to act by written consent

 

Annual Board and Committee self-evaluations

Robust Board and executive succession planning, including annual written director nominee evaluations

Long-standing commitment toward diversity

Director onboarding orientation program

Active shareholder engagement practices

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 97

Table of Contents

PROPOSAL 2 – ADVISORY VOTE TO APPROVE NEO COMPENSATION

For a more detailed discussion of compensation matters, please reference the CD&A beginning on page 39. While the outcome of this proposal is non-binding, the Board and Compensation Committee will consider the outcome of the vote when making future compensation decisions.The Board recommends that shareholders vote "FOR" the advisory vote to approve named executive officer compensation.

Our Brand Portfolio

Wolverine Worldwide has a portfolio of brands organized into four key operating groups as illustrated below:

GRAPHIC

Strategic Focus

In 2016, the Company launched the WOLVERINE WAY FORWARD, an enterprise-wide initiative to transform the Company in light of the fast-changing retail environment. The WOLVERINE WAY FORWARD includes the following key components:

​ ​ ​ ​ ​ ​ ​ ​ 
Innovation & Growth
Operational Excellence
Portfolio Management
People & Teams
​ ​ ​ ​ ​ ​ ​ ​ 

Building great brands through product innovation and compelling marketing

Relentless focus on the consumer

Consumer-centric product innovation

Demand creation initiatives

Deep focus on digital connection, specifically eCommerce and social media

International expansion

Healthier supply chain, with improved speed to market

Omnichannel transformation focused on aggressively growing highly profitable eCommerce business and right-sizing underperforming store fleet

Faster, more efficient structure

Aggressive goal to achieve 12% adjusted operating margin by the end of 2018

Focus on core, go-forward brands that provide the biggest growth and profit opportunities

Identify strategic alternatives for non-core, underperforming businesses

Strategic, value-creating acquisitions

Amazing place to work

Build the best team and talent pipeline

Modern skillset

Investment in enhanced learning and development initiatives

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

|  Page 10

Table of Contents

Key 2016 Accomplishments and Financial Highlights

Key 2016 financial highlights and accomplishments against the Company's strategic priorities are below.

Financial HighlightsBusiness Accomplishments



Delivered 32.9% total shareholder return for 2016, performance in the top decile of companies in its peer group

Generated operating cash flow for the year of $296.3 million, up $80.8 million or 37.5% versus the prior year

Reduced year-end inventory by 25% against a corporate objective to reduce overall inventory by 12%

Delivered revenue of $2.495 billion, in line with original guidance

Delivered reported diluted 2016 EPS of $0.89, compared to $1.20 in 2015; adjusted diluted EPS of $1.36; and, on a constant currency basis, $1.52 compared to $1.45 in 2015

Returned value to shareholders through $0.24 per share cash dividends and approximately $62 million in share repurchases

Progressed in our omnichannel transformation – closing 101 stores in 2016 while investing in eCommerce; additional 110 store closures anticipated for early 2017

Refinanced debt, expecting to result in $30 million of interest savings through 2020

Reorganized European, Canadian, Apparel and Accessories, and Direct-to-Consumer businesses

Opened new design and innovation center

Drove considerable efficiencies through supply chain improvements, including consolidation of factory base

Shareholder Engagement

The Company's Board and management team were disappointed with the results of the 2016 say-on-pay vote, which failed to receive majority shareholder support. In response, the Compensation Committee and full Board undertook a thorough review of the Company's compensation program in order to determine how best to respond to shareholders. Since the 2016 annual meeting, the Company's Compensation Committee Chair has reached out to shareholders representing nearly two-thirds of its outstanding shares and has held meetings with more than half of these shareholders, mostly in person. The Company met with every shareholder who accepted its invitation to engage, and the Company's Compensation Committee Chairman, Joseph Gromek, led each of the meetings. After aggregating all shareholder feedback and sharing it with the full Board, the Compensation Committee made significant changes to the executive compensation program. The feedback received and the changes made in response are discussed in greater detail in the CD&A Summary beginning on page 39. Some highlights are summarized below:

What we heard:What we did:

A desire to further strengthen the link between Company performance and NEO compensation

Reallocated LTI pay mix to be more heavily weighted towards performance units – 2017 CEO mix is 70% performance stock units and 30% time-vested restricted stock units

Paid 0% on the CEO's "individual performance bonus," resulting in an overall 2016 annual bonus payout of 58% of target

Reduced 2017 CEO long-term incentive equity grants by $500,000 compared to 2016

An appreciation for the Company's publicly announced aggressive operating margin goal and a desire for NEO compensation to be tied to it

Incorporated an adjusted operating margin performance modifier into the 2017 annual bonus plan to link NEO compensation to the execution of Company goals

Our use of multiple, separate financial metrics (revenue, pretax income, EPS, and BVA) could be complimented with a relative performance metric

Added a TSR performance modifier (vs. Russell 3000 Consumer Discretionary Index) to the 2017-2019 performance share unit program

An observation that select companies in our peer group had grown too large to serve as adequate comparators

Adopted a new peer group, removing companies that had grown too large and adding other companies to provide greater revenue alignment with the peer group median

An opportunity to improve certain governance practices

Implemented "double-trigger" equity vesting for 2017 grants

Engaged a new independent compensation consultant in 2016

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

|  Page 11

Table of Contents

Compensation Philosophy – Pay at Risk

The Company's compensation philosophy is to align the interests of NEOs and shareholders by placing a significant portion of the compensation awarded to its NEOs generally, and the CEO in particular, at-risk (performance shares and annual bonus) and variable (restricted stock and, prior to 2017, stock options). The Compensation Committee believes this incentivizes superior business, stock price and financial performance and aligns the interests of executives with those of shareholders.

The below graphic illustrates the percentage of at-risk and variable target compensation for the CEO and the average of the other NEOs:

CEO 2016 vs. 2017 Target Total Compensation

GRAPHIC

Note: 2017 CEO equity grants were reduced by $500,000 compared to 2016 to respond to shareholders concerns regarding our 2016 say-on-pay vote. This one-time reduction is not reflected in the graphic above.

Other NEO 2016 vs. 2017 Target Total Compensation (Average)

GRAPHIC

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

|  Page 12

Table of Contents

The below graphic illustrates the CEO's actual annual performance bonus compared to his target opportunity over the last three years and demonstrates the Company's pay-for-performance compensation philosophy in action – there is a clear link between Company TSR performance and annual bonus achievement over these periods. The CEO's target annual bonus opportunity has not increased over the past three years and was not increased in 2017.

CEO 3-Year Target & Actual Bonus
(in $000s)

GRAPHIC

Compensation Best Practices

What we do What we do not do

Vast majority of pay is at-riskat risk or variable, i.e., performance-basedperformance based or equity-basedequity based or both

Stringent share ownership requirements (6x base salary for CEO)

Broad-basedBroad based clawback policy

Significant vesting horizon for equity grants

Double-triggerDouble trigger equity acceleration (for grants in 2017 and beyond) after change in control

Independent Compensation Committee Consultant

 

No dividends or dividend equivalents on unearned performance shares/units

No repricing or replacing of underwater stock options

No overlapping metrics

No excessive or unnecessary perquisites

No hedging, pledging, or short sales of Company stock

The below graphics illustrate how the increased percentage of NEO target compensation that is at risk increased in 2017 as well as a comparison of CEO annual bonus compared to target opportunity and Company TSR, reflecting the Company's pay for performance philosophy.

CEO 2016 vs. 2017 Target Total Compensation

GRAPHIC

Other NEO 2016 vs. 2017 Target Total Compensation

GRAPHIC

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 138


Table of Contents


GRAPHIC

2018 PROXY STATEMENT

GRAPHIC

9


Table of Contents

2017 PROXY STATEMENT

Corporate Governance

Wolverine Worldwide is committed to the highest level of corporate governance, and the Board has adopted its Corporate Governance Guidelines to strengthen management accountability and promote long-term shareholder interests. These governance practices include:

 

Highly independent Board (All Non-Management Directors) and Committees

Lead Independent Director with clearly defined role

Majority voting with director resignation policy

No supermajority vote requirements

Shareholder right to act by written consent

 

Annual Board and Committee self-evaluations

Robust Board and executive succession planning, including annual written director nominee evaluations

Long-standing commitment toward diversity

Director onboarding orientation program

Active shareholder engagement practices

BOARD OF DIRECTORS

The shareholders elect directors to serve on the Company's Board of Directors (the "Board of Directors" or "Board"). The Board oversees the management of the business by the Chief Executive Officer ("CEO") and senior management. In addition to its general oversight function, the Board's additional responsibilities include, but are not limited to, the following:

Board Composition

Board Highlights

The following charts illustrate Key Board characteristics:

GRAPHIC

Page 14  |

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement


Table of Contents

2017 PROXY STATEMENT

The Board prides itself on its ability to recruit and retain directors who have high personal and professional integrity and have demonstrated exceptional ability and judgment to effectively serve shareholders' long-term interests. These skills and attributes also link with the Company's most important strategic objectives, such as eCommerce and digital growth, brand building, operational excellence and supply chain management, and international growth. The Board also values diversity, as evidenced by the current makeup of the Board. The Board believes that its directors, including the nominees for election as directors at the Annual Meeting, have these characteristics and valuable skills that provide the Company with the variety and depth of knowledge, judgment and strategic vision necessary to provide effective oversight of the Company.

To help accomplish this, and to assist in succession planning, the Board, at the recommendation of the Governance Committee, has identified specified skills and attributes it desires its members to possess. The below graphic lists these skills and attributes and indicates which of the directors possess each. As shown, these skills and attributes are well represented within the Board.

SKILLS & ATTRIBUTES

TotalsKruegerKollatBoromisaBoswellDivolGerberGromekLauderbackLongO'DonovanVolkema


2018 PROXY STATEMENT

 


GRAPHIC


























Active Executive3

Brand Building9
Current or Former CEO5
Digital/eComm/IT4
Diversity3
Finance9
Footwear/Apparel6
Global Supply Chain4
International Business11
Marketing

10
Public Company Governance8
Retail6


Table of Contents

GRAPHIC

The Governance Committee reviews with the Board on an annual basis the appropriate skills and characteristics desired of Board members in the context of the current make-upmakeup of the Board. The Board, with the assistance of the Governance Committee, annually assesses the current composition of the Board across many dimensions. As set forth in the Company's Corporate Governance Guidelines, which are posted on its website, this assessment addresses the above-referredabove referred skills and attributes and the individual performance, experience, age and skills of each director.

Director Nominations

The Board's Governance Committee serves as its nominating committee. The Governance Committee, in anticipation of upcoming director elections and other potential or expected Board vacancies, evaluates qualified individuals and recommends candidates to the Board. The Governance Committee may retain a search firm or other external parties to assist it in identifying candidates, and the Governance Committee has the sole authority to approve the search firm's fees and retention terms, and to terminate the firm if necessary.

The Governance Committee considers candidates suggested by directors, senior management or shareholders. Shareholders may recommend individuals as potential director candidates by communicating with the Governance Committee through one of the Board communication mechanisms described under the heading "Shareholder Communications Policy." Shareholders that wish to nominate a director candidate must comply with the procedures set forth in the Company's By-Laws, which are posted on its website. Ultimately, upon the recommendation of the Governance Committee, the Board selects the director nominees for election at each annual meeting. In selecting director nominees, the Board considers candidates' performance as a director (which is assessed through an anonymous written peer evaluation), personal and professional integrity, ability and judgment, and likelihood to be effective, in conjunction with the other nominees and directors, in serving the long-term interests of the shareholders. The Governance Committee also considers candidates' relative skills, attributes, background and characteristics; independence under applicable New York Stock Exchange ("NYSE") listing standards and the Company's Director Independence Standards; potential to contribute to the composition and culture of the Board; and ability and willingness to actively participate in the Board and committee meetings and to otherwise devote sufficient time to Board duties.

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

|  Page 15

Table of Contents

2017 PROXY STATEMENT

BOARD SELF-ASSESSMENT

As part of an annual self-assessment, each director evaluates the performance of the Board, and any committee on which he or she serves, across a number of dimensions. Mr. Kollat, as the Lead Independent Director working with the Governance Committee, reviews the Board self-assessment with directors following the end of each fiscal year, and conducts individual director interviews at the end of each year. Committee Chairpersons review the committee self-assessments with their respective committee members and discuss them with the Board. In addition, the Governance Committee, working with the Lead Independent Director, develops and implements guidelines for evaluating all directors standing for nomination and re-election.

2018 PROXY STATEMENT

GRAPHIC

11


Table of Contents

The Corporate Governance Guidelines (including the Director Independence Standards), the Charter for each Board standing committee (Audit, Compensation and Governance), the Company's Certificate of Incorporation, By-Laws, Code of Business Conduct, and its Accounting and Finance Code of Ethics all are available on the Wolverine Worldwide website at:http://www.wolverineworldwide.com/investor-relations/corporate-governance/

The Board and applicable committees annually review these and other key governance documents.

RISK OVERSIGHT

The Board oversees the Company's risk management and mitigation activities with a focus on the most significant risks facing the Company, including strategic, operational, financial, and legal compliance risks. This oversight is conducted through presentations by and discussions with the CEO, Chief Financial Officer ("CFO"), General Counsel or Associate General Counsel, Chief Information Officer, brand and department leaders and other members of management. The Vice President of Internal Audit and Risk Compliance coordinates management's day-to-day risk management and mitigation efforts, and reports directly to the Audit Committee.

The Vice President of Internal Audit and Risk Compliance reviews with the Audit Committee periodically,regularly, and with the full Board annually,periodically, management's relatedrisk assessment and mitigation strategies. In addition to the above processes, the Board has delegated risk management and mitigation oversight responsibilities to its standing committees, which meet regularly to review and discuss specific risk topics that align with their core responsibilities.

The Company reviewed its compensation policies and practices to assess whether they are reasonably likely to have a material adverse effect on the Company. As part of this review, the Company compiled information about the Company's incentive plans, including reviewing the Company's compensation philosophy, evaluating key incentive plan design features and reviewing historic payout levels and pay mix. With assistance from Company management and its independent compensation consultant, the Compensation Committee reviewed the executive compensation program, and managers from the Company's human resources and legal departments reviewed the non-executive compensation programs.

Page 16  |

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement


Table of Contents

2017 PROXY STATEMENT

CODE OF BUSINESS CONDUCT AND ACCOUNTING AND FINANCE CODE OF ETHICS

The Board has adopted a Code of Business Conduct for the Company's directors, officers and employees. The Board also has adopted an Accounting and Finance Code of Ethics ("Accounting and Finance Code") that focuses on the financial reporting process and applies to the Company's CEO, CFO and Corporate Controller.

The Company discloses amendments to or waivers from its Code of Business Conduct affecting directors or executive officers and amendments to or waivers from its Accounting and Finance Code on its website at:www.wolverineworldwide.com/investor-relations/corporate-governance/

2018 PROXY STATEMENT

GRAPHIC

12


Table of Contents

SHAREHOLDER COMMUNICATIONS POLICY

Shareholders and other interested parties may send correspondence to the Board, the non-employee directors as a group, a specific Board committee or an individual director (including the Lead Director) in the manner described below.

The General Counsel or Associate General Counsel will provide a summary and copies of all correspondence (other than solicitations for services, products or publications) as applicable at each regularly scheduled meeting.

Communications may be sent via email through various links on our website atat:www.wolverineworldwide.com/investor-relations/corporate-governance/
or by regular mail c/o Senior Vice President, General Counsel, and Secretary, Wolverine World Wide, Inc., 9341 Courtland Drive, N.E., Rockford, MichiganMI 49351.

The General Counsel or Associate General Counsel will alert individual directors if an item warrants a prompt response from the individual director prior to the next regularly scheduled meeting. Items warranting a prompt response, but not addressed to a specific director, will be routed to the applicable committee Chairperson.

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 1713


Table of Contents

2017 PROXY STATEMENT

Proposal 1   Election of
Directors for Terms Expiring
in 20202021

The Company's Board consists of 11 directors. The Company's By-Laws establish three classes of directors, with each class being as nearly equal in number as possible and serving three-year terms. At each annual meeting, the term of one class expires. The Board has nominated fourthree directors for election at the Annual Meeting: William K. Gerber, Blake W. Krueger, Nicholas T. Long,Roxane Divol, Joseph R. Gromek, and Michael A. Volkema.Brenda J. Lauderback. Each director has been nominated to serve for a three-year term expiring at the annual meeting of shareholders to be held in 20202021 or until hishis/her successor, if any, has been elected and is qualified.

Messrs. Gerber, LongMr. Gromek and VolkemaMses. Divol and Lauderback are independent directors, as determined by the Board under the applicable NYSE listing standards and the Company's Director Independence Standards. Each director nominee currently serves on the Board. The shareholders elected Messrs. Gerber, Krueger, LongMr. Gromek and VolkemaMses. Divol and Lauderback at the Company's 20142015 annual meeting by affirmative vote of at least 98% of shares voted.

The Company is not aware of any nominee who will be unable or unwilling to serve as a director. However, if a nominee is unable to serve or is otherwise unavailable for election, the incumbent directors may or may not select a substitute nominee. If the directors select a substitute nominee, the proxy holder will vote the shares represented by all valid proxies for the substitute nominee (unless other instructions are given).

The biographies of the fourthree nominees and the other directors of the Company are below, along with a discussion of the experience and skills of each director.

Page 18  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement14


Table of Contents

2017 PROXY STATEMENT

DirectorsDirector Nominees with Proposed Terms
Expiring in 20202021

WILLIAM K. GERBER
Age:
63
Director since:2008

GRAPHIC

Select Business Experience:
Managing Director of
Cabrillo Point Capital LLC

Board Committees:
Audit (Chair)
Compensation

Other Public Directorships:
AK Steel Holding Corporation

Career Highlights:
Mr. Gerber is Managing Director of Cabrillo Point Capital LLC, a private investment fund. He has held that position since 2008. From 1998 to 2007, Mr. Gerber was Executive Vice President and Chief Financial Officer of Kelly Services,  Inc., a publicly traded global staffing solutions company with operations in more than 35 countries. Mr. Gerber served in various leadership positions with L Brands (formerly Limited Brands, Inc.), a multinational apparel and retail company, prior to joining Kelly Services, Inc. During the preceding five years, Mr. Gerber was, but no longer is, a director of Kaydon Corporation, a publicly traded company that designed and manufactured custom-engineered products.

Experience and Skills:
From his 15 years in senior leadership positions with L Brands, Inc. and Kelly Services, Inc., Mr. Gerber has obtained extensive experience in apparel, retail, international business and finance, and his service as a director of various public companies has given him experience with public company governance and related matters.

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

|  Page 19


Table of Contents

2017 PROXY STATEMENT

BLAKE W. KRUEGER
Age:
63
Director since:2006

GRAPHIC

Select Business Experience:
Chairman, Chief Executive
Officer and President of
Wolverine World Wide, Inc.

Board Committees:
None

Other Public Directorships:
None

Career Highlights:
Mr. Krueger is Chairman of Wolverine Worldwide, a position he assumed in January 2010, and Chief Executive Officer and President of Wolverine Worldwide, positions he assumed in April 2007. From October 2005 until April 2007, Mr. Krueger served as President and Chief Operating Officer of Wolverine Worldwide. From 2004 to October 2005, he served as Executive Vice President and Secretary of Wolverine Worldwide and President of its Heritage Brands Group. From 2003 to 2004, Mr. Krueger served as Executive Vice President and Secretary of Wolverine Worldwide and President of the Company's Caterpillar Footwear Group. He also previously served as Executive Vice President, General Counsel and Secretary of Wolverine Worldwide with various responsibilities including the human resources, retail, business development, accessory licensing, mergers and acquisitions, and legal areas. Mr. Krueger serves as a director of Bissell Homecare, Inc., a privately-held company and leading brand of floor care appliances.

Experience and Skills:
Mr. Krueger's more than 20 years in senior leadership roles with the Company have provided him expertise in footwear and apparel, retail, international business and finance, and his board experience at the Company and Professionals Direct,  Inc., a then publicly traded insurance company, has given him extensive experience with public company governance and related matters.

Page 20  |

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement


Table of Contents

2017 PROXY STATEMENT

NICHOLAS T. LONG
Age:
58
Director since:2011

GRAPHIC

Select Business Experience:
Retired Chief Executive Officer
of MillerCoors LLC

Board Committees:
Compensation
Governance

Other Public Directorships:
None

Career Highlights:
From 2011 until his retirement in 2015, Mr. Long served as Chief Executive Officer of MillerCoors LLC ("MillerCoors"), a joint venture between two publicly traded beverage companies. From 2008 to 2011, Mr. Long served as President and Chief Commercial Officer of MillerCoors. From 2007 to 2008, Mr. Long served as Chief Executive Officer of Miller Brewing Company, a beverage company, and he served as Chief Marketing Officer of Miller Brewing Company from 2005 to 2007. Prior to joining Miller Brewing Company, Mr. Long spent 17 years in various senior leadership positions at The Coca-Cola Company, a beverage company, including Vice President of Strategic Marketing, Global Brands, Vice President Strategic Marketing Research and Trends, President of Coca-Cola's Great Britain and Ireland Division and President of the Northwest Europe Division.

Experience and Skills:
Through his more than 20 years in senior positions at category-leading, branded companies, Mr. Long has developed significant marketing, international business and brand building expertise.

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

|  Page 21


Table of Contents

2017 PROXY STATEMENT

MICHAEL A. VOLKEMA
Age:
61
Director since:2005

GRAPHIC

Select Business Experience:
Chairman of Herman Miller, Inc.

Board Committees:
Audit
Governance (Chair)

Other Public Directorships:
Herman Miller, Inc.

Career Highlights:
Mr. Volkema has been Chairman of Herman Miller, Inc., a publicly traded multinational furniture manufacturer, since 2000. Mr. Volkema became President and Chief Executive Officer of Herman Miller in 1995 and held those positions until 2003 and 2004, respectively. Mr. Volkema also is a director at Milliken & Company, a privately held, innovation-based company serving the textile, chemical, and floor covering markets.

Experience and Skills:
Mr. Volkema has obtained international business and brand building expertise from his more than 20 years in senior leadership positions with Herman Miller, Inc. Mr. Volkema also has public company governance and related experience from his extensive service on public company boards, including 16 years as Chairman of Herman Miller, Inc. and service on compensation and audit committees of boards of publicly-traded companies.

BOARD RECOMMENDATION

The Board recommends that you vote "FOR" the election of the above nominees for terms expiring in 2020.

Page 22  |

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

Table of Contents

2017 PROXY STATEMENT

Directors with Terms
Expiring in 2018

ROXANE DIVOL
Age:
 4445
Director since:Since: October 2014

GRAPHIC

 

Select Business Experience:
Former Executive Vice President and
General Manager, Website
Security for Symantec
Corporation

 

Board Committees:
Audit
Governance

 

Other Public Directorships:
None

Career Highlights:
Ms. Divol iswas Executive Vice President and General Manager, Website Security, for Symantec Corporation, a global leader in information security solutions.solutions from February 2017 until January 2018. From January 20162014 to February 2017, Ms, Divol was Senior Vice President and General Manager, Website Security for Symantec. From 2014 to January 2016, Ms. Divol was Senior Vice President and General Manager, Trust Services, for Symantec and from 2013 to 2014, Ms. Divol was Senior Vice President of Alliances with Symantec. Ms. Divol joined Symantec from McKinsey & Company, a global management consulting firm, where she was a partner in its San Francisco office and led the West Coast marketing and sales practice, with a focus on marketing return on investment and marketing transformation.

Experience and Skills:
Ms. Divol's experience with Symantec Corporation and McKinsey & Company provides her with expertise in international business, marketing, digital/eCommerce and information technology. In 2017, Ms. Divol was named one of the 50 most powerful women in technology by the National Diversity Council.

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 2315


Table of Contents

2017 PROXY STATEMENT

JOSEPH R. GROMEK
Age:
 7071
Director since: 2008

GRAPHIC

 

Select Business Experience:
Retired President, Chief
Executive Officer
and a Director of
The Warnaco Group, Inc.

 

Board Committees:
Compensation (Chair)
Governance

 

Other Public Directorships:
Guess?, Inc.
The Children's Place Retail Stores, Inc.

Career Highlights:
From 2003 until his retirement in 2012, Mr. Gromek served as President, Chief Executive Officer and a director of The Warnaco Group, Inc., a publicly traded company. Mr. Gromek also served as Chief Executive Officer of Brooks Brothers,  Inc. from 1995 until 2002. He served as Chairman of the Board of Tumi, Inc. from 2013 until its acquisition by Samsonite International S.A. in 2016. He currently serves as a director of Guess?, Inc., an apparel wholesaler and retailer, and The Children's Place Retail Stores, Inc., a children's clothing retailer. Mr. Gromek is also a director of Stanley M. Proctor Company, a privately held company.

Experience and Skills:
Having served for more than 40 years in the retail and apparel industries, including 30 years managing and marketing apparel brands and a collective 15 years as the chief executive officer of two leading, multi-national apparel companies, Mr. Gromek has expertise in apparel, retail and international business. His service as a senior executive and director at various public companies has given him extensive leadership experience in public company governance and related matters.

Page 24  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement16


Table of Contents

2017 PROXY STATEMENT

BRENDA J. LAUDERBACK
Age:
 6667
Director since: 2003

GRAPHIC

 

Select Business Experience:
Retired President of the
Wholesale and Retail Group
of Nine West Group, Inc.

 

Board Committees:
Audit
Governance

 

Other Public Directorships:
Denny's Corporation (Board Chair)
Select ComfortSleep Number Corporation

Career Highlights:
From 1995 until her retirement in 1998, Ms. Lauderback was President of the Wholesale and Retail Group of Nine West Group, Inc., a footwear wholesaler and distributor. She previously was the President of the Wholesale Division of U.S. Shoe Corporation, a footwear manufacturer and distributor, a position that included responsibility for offices in China, Italy and Spain, and she was a Vice President/General Merchandise Manager of Dayton Hudson Corporation (now Target Corporation), a retail company. During the preceding five years, Ms. Lauderback also was, but no longer is, a director of Big Lots, Inc., a retail company.

Experience and Skills:
Ms. Lauderback has more than 25 years of experience in the retail industry, with more than 20 years in the footwear, apparel, and accessories industries. These senior leadership positions have provided her with strong footwear, apparel and retail expertise. With her service on publicly traded company boards, including Denny's Corporation, a restaurant company, and Select ComfortSleep Number Corporation, a bed manufacturer and retailer, and as a director of Wolverine Worldwide, she also has extensive experience with public company governance and related matters. Ms. Lauderback was named to the National Association of Corporate Directors' (NACD) 2017 Directorship 100 list.

BOARD RECOMMENDATION

The Board recommends that you vote "FOR" the election of the above nominees for proposed terms expiring in 2021.

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 2517


Table of Contents

2017 PROXY STATEMENT

Directors with Terms
Expiring in 2019

JEFFREY M. BOROMISA
Age:
 6263
Director since: 2006

GRAPHIC

 

Select Business Experience:
Retired Executive Vice
President of Kellogg
International, President of Latin
America; Senior Vice President of
of Kellogg Company

 

Board Committees:
Audit
Compensation

 

Other Public Directorships:
None

Career Highlights:
Mr. Boromisa worked at Kellogg Company, a global food manufacturing company, and its affiliates from 1981 to 2009. From 2008 through his retirement in May 2009, Mr. Boromisa was Executive Vice President of Kellogg International, President of Latin America; and Senior Vice President of Kellogg Company. From 2007 until 2008, Mr. Boromisa served as Executive Vice President of Kellogg International, President of Asia Pacific and Senior Vice President of Kellogg Company. From 2004 through 2006, he was Senior Vice President and Chief Financial Officer of Kellogg Company. In addition, beginning in 2004 and through his retirement, Mr. Boromisa was a member of Kellogg Company's Global Leadership Team. Prior to 2004, Mr. Boromisa occupied various leadership positions with Kellogg. Mr. Boromisa is also a director at Haworth International, Inc., a privately held, multinational, office furniture design and manufacturing company.

Experience and Skills:
With nearly 30 years of experience at Kellogg Company, including serving as its chief financial officer and leading various operational business units, Mr. Boromisa has obtained international business, brand building and finance expertise.

Page 26  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement18


Table of Contents

2017 PROXY STATEMENT

��

GINA R. BOSWELL
Age:
 5455
Director since: 2013

GRAPHIC

 

Select Business Experience:
Executive Vice President, and
General Manager,Customer Development,
Unilever UK & IrelandU.S.A.

 

Board Committees:
Compensation
Governance

 

Other Public Directorships:
ManpowerGroup Inc.

Career Highlights:
Since July 2015,May 2017, Ms. Boswell has been Executive Vice President, and General ManagerCustomer Development for Unilever UK & Ireland,U.S.A., one of the largest markets for Unilever PLC / Unilever N.V., a multinational consumer goods company whose products include
Dove, Vaseline, Lipton, andHellman's. From July 2015 to May 2017, Ms. Boswell served as Executive Vice President and General Manager for Unilever UK & Ireland. From 2011 to July 2015, Ms. Boswell served as Executive Vice President, Personal Care for Unilever PLC / Unilever N.V. From 2008 to 2011, Ms. Boswell served as President, Global Brands, for The Alberto-CulverAlberto Culver Company, a consumer goods company. Ms. Boswell has held numerous other senior leadership positions with other leading global companies, including Avon Products, Inc., Ford Motor Company, and Estee Lauder Companies, Inc. Ms. Boswell is a member of the board of ManpowerGroup Inc., a publicly traded workforce solutions company, where she is also the chairperson of the audit committee.

Experience and Skills:
Through senior leadership roles with leading branded companies, Ms. Boswell has obtained expertise in brand building, international business, marketing, digital/eCommerce and finance.

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 2719


Table of Contents

2017 PROXY STATEMENT

DAVID T. KOLLAT
Age:
 7879
Director since: 1992

GRAPHIC

 

Select Business Experience:
President and Chairman,
22, Inc.

 

Board Role:Committees:
Independent Lead Director

 

Other Public Directorships:
L Brands, Inc.
Select ComfortSleep Number Corporation

Career Highlights:
Mr. Kollat has been Chairman and President of 22, Inc., a company specializing in research and management consulting for retailers and consumer goods manufacturers, since 1987. In addition to his marketing and management experience as Chairman and President of 22, Inc., Mr. Kollat served for 11 years in senior leadership positions at L Brands, Inc. (formerly Limited Brands, Inc.), a publicly traded, multinational apparel and retail company, including as Executive Vice President, Marketing, President of Victoria's Secret Direct, and as a member of its executive committee. Mr. Kollat is Lead Independent Director of Wolverine Worldwide, a position he has held since 2007. Mr. Kollat has been a director of L Brands, Inc. since 1976 and a director of Select ComfortSleep Number Corporation, a bed manufacturer and retailer, since 1994. During the preceding five years, Mr. Kollat was, but no longer is, a director of Big Lots, Inc., a publicly traded retail company.

Experience and Skills:
Mr. Kollat's more than 40 years' experience at L Brands, Inc. and 22, Inc. has provided him with marketing, apparel, international business, brand building, retail and finance expertise. He also has significant experience with company governance and related matters through service on more than twenty boards of directors, including extensive service on public company boards, and service as a lead independent director and chair of nominating, audit and compensation committees.

Page 28  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement20


Table of Contents

2017 PROXY STATEMENT

TIMOTHY J. O'DONOVAN
Age:
 7172
Director since: 1993

GRAPHIC

 

Select Business Experience:
Retired Chairman and Chief
Executive Officer of
Wolverine World Wide, Inc.

 

Board Committees:
None

 

Other Public Directorships:
SpartanNash Company

Career Highlights:
Mr. O'Donovan served as Chairman of the Board of Wolverine Worldwide from 2007-2009.2007 until 2009. From April 2005 until 2007 he served Wolverine Worldwide as Chief Executive Officer and Chairman. Mr. O'Donovan served Wolverine Worldwide as its Chief Executive Officer and President from April 2000 until April 2005, and as Chief Operating Officer and President from 1996 until April 2000. Prior to 1996, Mr. O'Donovan held various senior leadership positions with the Company, including Executive Vice President of Wolverine Worldwide. Mr. O'Donovan is lead independent director of SpartanNash Company, a grocery distribution and retail company. During the preceding five years, Mr. O'Donovan was, but no longer is, a director of Kaydon Corporation, a publicly traded company that designed and manufactured custom-engineeredcustom engineered products.

Experience and Skills:
Mr. O'Donovan has obtained footwear and apparel, international business, brand building and finance expertise through his more than 40 years with the Company. His service on public company boards has provided him with public company governance and related experience.

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

21

Table of Contents

Directors with Terms
Expiring in 2020

WILLIAM K. GERBER
Age:
64
Director since:2008

GRAPHIC

Page 29Select Business Experience:
Managing Director of
Cabrillo Point Capital LLC

Board Committees:
Audit (Chair)
Compensation

Other Public Directorships:
AK Steel Holding Corporation

Career Highlights:
Mr. Gerber is Managing Director of Cabrillo Point Capital LLC, a private investment fund. He has held that position since 2008. From 1998 to 2007, Mr. Gerber was Executive Vice President and Chief Financial Officer of Kelly Services,  Inc., a publicly traded global staffing solutions company with operations in more than 35 countries. Mr. Gerber served in various leadership positions with L Brands, Inc., a multinational apparel and retail company, prior to joining Kelly Services, Inc. Mr. Gerber is a director of AK Steel Holding Corporation, an innovative steel solutions provider. During the preceding five years, Mr. Gerber was, but no longer is, a director of Kaydon Corporation, a publicly traded company that designed and manufactured custom engineered products.

Experience and Skills:
From his 15 years in senior leadership positions with L Brands, Inc. and Kelly Services, Inc., Mr. Gerber has obtained extensive experience in apparel, retail, international business and finance, and his service as a director of various public companies has given him experience with public company governance and related matters.

2018 PROXY STATEMENT

GRAPHIC

22


Table of Contents

BLAKE W. KRUEGER
Age:
64
Director since:2006

GRAPHIC

Select Business Experience:
Chairman, Chief Executive
Officer and President of
Wolverine World Wide, Inc.

Board Committees:
None

Other Public Directorships:
None

Career Highlights:
Mr. Krueger is Chairman of Wolverine Worldwide, a position he assumed in January 2010, and Chief Executive Officer and President of Wolverine Worldwide, positions he assumed in April 2007. From October 2005 until April 2007, Mr. Krueger served as President and Chief Operating Officer of Wolverine Worldwide. From 2004 to October 2005, he served as Executive Vice President and Secretary of Wolverine Worldwide and President of its Heritage Brands Group. From 2003 to 2004, Mr. Krueger served as Executive Vice President and Secretary of Wolverine Worldwide and President of the Company's Caterpillar Footwear Group. He also previously served as Executive Vice President, General Counsel and Secretary of Wolverine Worldwide with various responsibilities including the human resources, retail, business development, accessory licensing, mergers and acquisitions, and legal areas. Mr. Krueger serves as a director of Bissell Homecare, Inc., a privately held company and leading brand of floor care appliances.

Experience and Skills:
Mr. Krueger's more than 20 years in senior leadership roles with the Company have provided him expertise in footwear and apparel, retail, international business and finance, and his board experience at the Company and Professionals Direct,  Inc., a then publicly traded insurance company, has given him extensive experience with public company governance and related matters.

2018 PROXY STATEMENT

GRAPHIC

23


Table of Contents

NICHOLAS T. LONG
Age:
59
Director since:2011

GRAPHIC

Select Business Experience:
Retired Chief Executive Officer of
MillerCoors LLC

Board Committees:
Compensation
Governance

Other Public Directorships:
Amcor Limited

Career Highlights:
From 2011 until his retirement in 2015, Mr. Long served as Chief Executive Officer of MillerCoors LLC, a joint venture between two publicly traded beverage companies. From 2008 to 2011, Mr. Long served as President and Chief Commercial Officer of MillerCoors. From 2007 to 2008, Mr. Long served as Chief Executive Officer of Miller Brewing Company, a beverage company, and he served as Chief Marketing Officer of Miller Brewing Company from 2005 to 2007. Prior to joining Miller Brewing Company, Mr. Long spent 17 years in various senior leadership positions at The Coca Cola Company, a beverage company, including Vice President of Strategic Marketing, Global Brands, Vice President, Strategic Marketing Research and Trends, President of Coca Cola's Great Britain and Ireland Division and President of the Northwest Europe Division.

Experience and Skills:
Through his more than 20 years in senior positions at category leading, branded companies, Mr. Long has developed significant marketing, international business and brand building expertise.

2018 PROXY STATEMENT

GRAPHIC

24


Table of Contents

MICHAEL A. VOLKEMA
Age:
62
Director since:2005

GRAPHIC

Select Business Experience:
Chairman of Herman Miller, Inc.

Board Committees:
Audit
Governance (Chair)

Other Public Directorships:
Herman Miller, Inc.

Career Highlights:
Mr. Volkema has been Chairman of Herman Miller, Inc., a publicly traded multinational furniture manufacturer, since 2000. Mr. Volkema became President and Chief Executive Officer of Herman Miller in 1995 and held those positions until 2003 and 2004, respectively. Mr. Volkema also is a director at Milliken & Company, a privately held, innovation based company serving the textile, chemical, and floor covering markets.

Experience and Skills:
Mr. Volkema has obtained international business and brand building expertise from his more than 20 years in senior leadership positions with Herman Miller, Inc. Mr. Volkema also has public company governance and related experience from his extensive service on public company boards, including 16 years as Chairman of Herman Miller, Inc. and service on compensation and audit committees of boards of publicly traded companies.

2018 PROXY STATEMENT

GRAPHIC

25


Table of Contents

2017 PROXY STATEMENT

BOARD LEADERSHIP

The Company's CEO currently also serves as the Chairman of the Board. Since 1993, the Company has had a lead independent director who functions in many ways similar to an independent Chairman. This long-establishedlong established structure provides the Board with independent oversight of the CEO's leadership. On an annual basis, the independent directors consider the appropriate leadership structure, including whether to separate the roles of Chairman and CEO, based upon the Board and Company's then-currentthen current circumstances. The independent directors believe that itsthe Board's current structure is appropriate at this time, and set the following enumuratedenumerated responsibilities for the lead independent director:

DIRECTOR INDEPENDENCE

The Board annually assesses the independence of all directors. To qualify as "independent," the Board must affirmatively determine that the director is independent under the Company's Director Independence Standards, which are modeled after the listing standards of the NYSE. Under NYSE listing standards, the Board has determined that 10 of the Company's 11 directors are independent. Only Mr. Krueger, the Company's CEO, is not independent. All of the Board's committees are comprised entirely of independent directors. The independent directors generally meet in executive session at each regularly scheduled meeting.

The Director Independence Standards define an "Independent Director" as a director who the Board determines otherwise has no material relationship with the Company (either directly or as a partner, stockholdershareholder or officer of an organization that has a relationship with the Company), and who:

Page 30  |

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

Table of Contents

2017 PROXY STATEMENT

2018 PROXY STATEMENT

GRAPHIC

26




Table of Contents

BOARD COMMITTEES, MEETINGS AND MEETING ATTENDANCE

The Board has three standing committees: Audit, Compensation and Governance. Each committee meets periodically throughout the year, and reports its recommendations to the Board. The Company expects directors to attend every meeting of the Board and the committees on which they serve and to attend the annual meeting of shareholders. In 2016,2017, all directors then serving on the Board attended the 20162017 Annual Meeting of Shareholders, and all directors attended at least 75% of the meetings of the Board (6(5 meetings in 2016)2017) and the committees on which they served. All directors are typically invited to and attend all committee meetings.

Each committee annually evaluates its performance to determine its effectiveness. The Board has determined that all committee members are "independent" as defined by NYSE listing standards. Furthermore, each Audit Committee member satisfies the NYSE "financial literacy" requirement. In addition, the Board has determined that Mr. Boromisa and Mr. Gerber are "audit committee financial experts" under Securities and Exchange Commission ("SEC") rules. Each committee's charter, with a complete list of the duties and responsibilities is available on the Company's website athttp://www.wolverineworldwide.com/investor-relations/corporate-governance/.

 Audit CommitteeAUDIT COMMITTEE
 Committee Members

 

Gerber (Chair)

Boromisa

Divol

Lauderback

Volkema

​ ​ 
 Number of Meetings in 20162017  96
​ ​ 
 Highlighted Responsibilities  

Appoints, evaluates and oversees the work of the independent auditors and oversees the internal audit function

Oversees the integrity of the Company's financial statements, financial reporting process and internal controls

Oversees the Company's policies and systems regarding risk assessment and management and the Company's compliance with legal and regulatory requirements

   

   

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 3127


Table of Contents

2017 PROXY STATEMENT


 Compensation CommitteeCOMPENSATION COMMITTEE
 Committee Members

 

Gromek (Chair)

Boromisa

Boswell

Gerber

Long

​ ​ 
 Number of Meetings in 20162017  8
​ ​ 
 Highlighted Responsibilities  

Assists the Board in fulfilling its responsibilities relating to executive compensation and the Company's compensation and benefit programspolicies and policiesprograms

Oversees the overall compensation structure, policies and programs, including whether the compensation structure establishes appropriate incentives for management and employees

Oversees the Company's management of risks relating to management resources, organization structure and succession planning, hiring, development and retention processes, as well as those relating to the Company's compensation structure, policies and programs

   

   

 

 Governance CommitteeGOVERNANCE COMMITTEE
 Committee Members

 

Volkema (Chair)

Boswell

Divol

Gromek

Lauderback

Long

​ ​ 
 Number of Meetings in 20162017  65
​ ​ 
 Highlighted Responsibilities  

Assists the Board in fulfilling its responsibilities on matters and issues related to the Company's corporate governance practices

In conjunction with the Board, establishes qualification standards for membership on the Board and its committees and recommends qualified individuals to become Board members or serve for re-election as directors

Develops and recommends to the Board for its approval an annual self-evaluation process for the Board and its committees, and oversees the evaluation process

   

   

Page 32  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement28

Table of Contents

2017 PROXY STATEMENT

Non-Employee Director Compensation
in Fiscal Year 20162017

The Company's non-employee director compensation philosophy is to pay compensation that is competitive with the compensation paid by companies of similar size, in similar industries and with whom Wolverine Worldwide competes for director candidates. The Governance Committee, with input from management and from the Compensation Committee's independent compensation consultant, reviewed director compensation and compared it to market data, including a comparison to director compensation for the Company's Peer Group, as defined on page 56,48, and to that of companies in the 2014-20152015-2016 National Association of Corporate Director Compensation Report. Based on this review non-employee director compensation for 2016fiscal year 2017 did not change from 2015fiscal year 2016 levels. The following table provides information concerning the compensation of the Company's non-employee directors for fiscal year 2016.2017. Mr. Krueger receives compensation for his services as the Company's CEO and President, but does not receive any additional compensation for his service as a director or chairman.

 

Fees Paid in Cash



 
Cash Amounts
Voluntarily
Deferred




 Cash Amounts
Deferred
Through Annual
Equity Retainers




 

Fees Earned or
Paid in Cash1




 

Option
Awards2




 


Total




  

Fees Paid in
Cash




 
Cash Amounts
Voluntarily
Deferred




 Cash Amounts
Deferred
Through Annual
Equity Retainers




 

Fees Earned or
Paid in Cash1




 

Option
Awards2




 


Totals




 

Boromisa

 
$97,000
 
+
 
-
 
+
 
$70,000
 
=
 
$167,000
 
+
 
$50,002
 
=
 
$217,002
   
$97,000
 
+
 
-
 
+
 
$70,000
 
=
 
$167,000
 
+
 
$50,001
 
=
 
$217,001
  

Boswell

 $82,000 + - + $70,000 = $152,000 + $50,002 = $202,002   $90,000 + - + $70,000 = $160,000 + $50,001 = $210,001  

Divol

 $21,250 + $63,750 + $70,000 = $155,000 + $50,002 = $205,002   $23,250 + $69,750 + $70,000 = $163,000 + $50,001 = $213,001  

Gerber

 $117,000 + - + $70,000 = $187,000 + $50,002 = $237,002   $117,000 + - + $70,000 = $187,000 + $50,001 = $237,001  

Gromek

 - + $109,000 + $70,000 = $179,000 + $50,002 = $229,002   - + $109,000 + $70,000 = $179,000 + $50,001 = $229,001  

Kollat

 $130,000 + - + $92,000 = $222,000 + $63,002 = $285,002   $130,000 + - + $92,000 = $222,000 + $63,003 = $285,003  

Lauderback

 $78,375 + $26,125 + $70,000 = $174,500 + $50,002 = $224,502   $72,750 + $24,250 + $70,000 = $167,000 + $50,001 = $217,001  

Long

 $94,000 + - + $70,000 = $164,000 + $50,002 = $214,002   $94,000 + - + $70,000 = $164,000 + $50,001 = $214,001  

O'Donovan

 $70,000 + - + $70,000 = $140,000 + $50,002 = $190,002   $70,000 + - + $70,000 = $140,000 + $50,001 = $190,001  

Volkema

 - + $104,500 + $70,000 = $174,500 + $50,002 = $224,502   - + $112,000 + $70,000 = $182,000 + $50,001 = $232,001  
1
Represents cash payments received or deferred by directors for fiscal year 2016.2017. Directors may defer fees and receive stock units pursuant to the Director Deferred Compensation Plan (as defined below). The table shows the Fees Earned or Paid in Cash separated into Fees Paid in Cash, Cash Amounts Voluntarily Deferred, and Cash Amounts Deferred Through Annual Equity Retainers (required as part of the compensation program for directors) that will be paid out in shares of Wolverine Worldwide common stock.
2
Represents the aggregate grant date fair value of stock options granted to non-employee directors in fiscal year 2016,2017, calculated in accordance with Accounting Standard Codification ("ASC") Topic 718.718, without regard to estimated forfeitures. The chart below lists the aggregate outstanding option awards held by non-employee directors at the end of fiscal year 2016.2017. For valuation assumptions, see the Stock-BasedStock Based Compensation footnote to Wolverine Worldwide's Consolidated Financial Statements for fiscal year 20162017 included in its Form 10-K for this year.

Name


Option Awards Outstanding at
December 31, 2016
(#)



Name


Option Awards Outstanding at
December 31, 2016
(#)



 
Option Awards Outstanding at
December 30, 2017
(#)



Name


Option Awards Outstanding at
December 30, 2017
(#)



 

Boromisa

 

75,191

 

Kollat

 

85,129

   

78,174

 

Kollat

 

90,476

  

Boswell

 35,644 

Lauderback

 65,321   44,735 

Lauderback

 68,304  

Divol

 30,911 

Long

 51,551   40,002 

Long

 60,642  

Gerber

 62,773 

O'Donovan

 69,083   67,864 

O'Donovan

 78,174  

Gromek

 81,701 

Volkema

 46,235   71,864 

Volkema

 55,326  

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 3329


Table of Contents

2017 PROXY STATEMENT

The following table shows the non-employee director compensation program for 2016:fiscal year 2017:

   Compensation Plan for 20162017
 
​ ​ ​ ​ ​ 
Component
 Cash
Options1
Stock Units2
 

Newly Appointed or Elected Director

 

 

 

$0                              

 

Number of options equal towith a grant date value of $65,000, determined using the Black-ScholesBlack Scholes method.

 

 

 

 
Annual Director Fee   $70,000                         Number of options equal towith a grant date value of $50,000, determined using the Black-ScholesBlack Scholes method. Number of stock units with a grant date value equal toof $70,000, determined by dividing the dollar amount by the closing market price of the Company's common stock on the grant date. Units are credited to the Amended and Restated Outside Directors' Deferred Compensation Plan, described below.  
Audit Committee Annual Fee   $15,000                              
Audit Committee Chairperson Annual Fee   $20,000                              
Compensation Committee Annual Fee   $12,000                              
Compensation Committee Chairperson Annual Fee   $15,000                              
Governance Committee Annual Fee   $12,000                              
Governance Committee Chairperson Annual Fee   $15,000                              
Lead Director Annual Fee   In lieu of the standard Annual Director Fee, the Lead Director was paid a Cash Retainer of $130,000. In lieu of the standard stock option grant, the Lead Director received a number of stock options equal towith a grant date value of $63,000, calculated in the same manner as the standard grant. In lieu of the standard stock unit grant, the Lead Director received stock units with a grant date value equal toof $92,000, calculated and credited in the same manner as the standard grant.  
1
For fiscal year 2016,2017, Messrs. Boromisa, Gerber, Gromek, Long, O'Donovan and Volkema and Mses. Boswell, Divol and Lauderback each received 12,8549,091 options (16,196(11,455 for Mr. Kollat) granted in April 2016May 2017 under the Stock Incentive Plan of 2016. The exercise price of options granted is equal to the closing market price of Wolverine Worldwide's common stock on the date of grant. Stock options granted to non-employee directors are fully vested upon grant.

2
For fiscal year 2016,2017, one grant was made on the first business day of each calendar quarter. For fiscal year 2016,2017, the Company credited each of Messrs. Boromisa, Gerber, Gromek, Long, O'Donovan and Volkema and Mses. Boswell, Divol and Lauderback with an aggregate of 3,6422,739 stock units and credited Mr. Kollat with an aggregate of 4,7873,600 stock units. Stock units granted to our non-employee directors are fully vested on the grant date and are credited under the Amended and Restated Outside Directors' Deferred Compensation Plan (described below).

The Company also:

2018 Updates.    After a review of Wolverine's director compensation program compared to both its peer group and broader industry market surveys (FW Cook 2016 Director Compensation Report and NACD 2016-2017 Compensation Update Report), the Company modified director compensation as follows for 2018. Prior to this update, the Company had not adjusted its director compensation since 2015:

2018 PROXY STATEMENT

GRAPHIC

30


Table of Contents

Director Deferred Compensation Plan.    The Company's Amended and Restated Outside Directors' Deferred Compensation Plan (the "Deferred"Director Deferred Compensation Plan") is a supplemental nonqualified deferred compensation plan for non-employee directors. A separate non-employee director deferred compensation plan applies to benefits accrued under that plan before January 1, 2005. The Director Deferred Compensation Plan

Page 34  |

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

Table of Contents

2017 PROXY STATEMENT

permits all non-employee directors to voluntarily defer, at their option, 25%, 50%, 75% or 100% of their director fees. The Company establishes a book account for each non-employee director and credits the director's account with the annual equity retainer amount as described above and with a number of stock units equal to the amounts voluntarily deferred, each divided by the closing market price of common stock on the payment/deferral date. The Company also credits director accounts with dividend equivalents on amounts previously deferred in the form of additional stock units. The amounts credited to director accounts are treated as if invested in Wolverine Worldwide common stock. The number of stock units held in director accounts is set forth under the "Stock Ownership By Management and Others" table below.

Upon a director's termination of service, or such later date as a director selects, the Company distributes the stock units in the director's book account in shares of Wolverine Worldwide common stock in either a single, lump-sumlump sum distribution or annual installment distributions over a period of up to 20 years (10 years under the plan for benefits accrued before January 1, 2005). The Company converts each stock unit to one share of Wolverine Worldwide common stock.

Upon a "change in control," the Company distributes to the director, in a single, lump-sumlump sum distribution, Wolverine Worldwide common stock in a number of shares equal to the stock units credited to a director's book account. The Deferred Compensation Plan defines "change in control" as any of the following:

NON-EMPLOYEE DIRECTOR STOCK OWNERSHIP GUIDELINES

Each non-employee director must attain (and maintain) a minimum stock ownership level (including owned shares, the in-the-moneyin the money value of stock options, and stock units under the Directors' Deferred Compensation Plan) equal to six times the non-employee director annual cash retainer prior to being able to gift or sell any Company stock. During 2016,2017, all non-employee directors were in compliance with these guidelines.

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 3531


Table of Contents

2017 PROXY STATEMENT

Securities Ownership of Officers and Directors and Certain Beneficial Owners

FIVE PERCENT SHAREHOLDERS

The following table sets forth information about those holders known by Wolverine Worldwide to be the beneficial owners of more than five percent of Wolverine Worldwide's outstanding shares of common stock as of March 13, 2017:12, 2018:

Amount and Nature of Beneficial Ownership of Common Stock

Amount and Nature of Beneficial Ownership of Common Stock

Amount and Nature of Beneficial Ownership of Common Stock

Name and Address of Beneficial Owner

 Sole Voting
Power
 Sole
Investment
Power
 Shared Voting
Power
 Shared
Investment
Power
 Total
Beneficial
Ownership
 Percent
of Class4
 Sole Voting
Power
 Sole
Investment
Power
 Shared Voting
Power
 Shared
Investment
Power
 Total
Beneficial
Ownership
 Percent
of Class4

BlackRock, Inc.1
55 East 52nd Street
New York, NY 10055

 11,417,003 11,646,668 - - 11,646,668 12.0%

ArrowMark Colorado
Holdings, LLC1
100 Fillmore St., Suite 325
Denver, CO 80206

 4,787,969 4,787,969 - - 4,787,969 5.0%

Janus Capital Management LLC2
151 Detroit Street
Denver, CO 80206

 7,094,347 7,094,347 26,059 26,059 7,120,406 7.3%

BlackRock, Inc.2
55 East 52nd Street
New York, NY 10055

 11,830,084 12,032,149 - - 12,032,149 12.6%

The Vanguard Group3
100 Vanguard Boulevard
Malvern, PA 19355

 128,438 7,959,136 11,475 134,678 8,093,814 8.3% 183,790 8,446,510 12,875 188,840 8,635,350 9.1%
1
Based solely on information set forth in a Schedule 13G/A filed on January 17, 2017. The Schedule 13G/A indicates that BlackRock, Inc. beneficially owns, in the aggregate, 11,646,668 shares of Wolverine Worldwide common stock.February 9, 2018.
2
Based solely on information set forth in a Schedule 13G/A filed on February 13, 2017. The Schedule 13G/A indicates that Janus Capital Management LLC beneficially owns, in the aggregate, 7,120,406 shares of Wolverine Worldwide common stock.January 19, 2018.
3
Based solely on information set forth in a Schedule 13G/A filed on February 10, 2017. The Schedule 13G/A indicates that The Vanguard Group beneficially owns, in the aggregate, 8,093,814 shares of Wolverine Worldwide common stock.9, 2018.
4
Based on 96,954,35795,248,198 shares outstanding as of March 13, 2017.12, 2018.

Page 36  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement32


Table of Contents

2017 PROXY STATEMENT

STOCK OWNERSHIP BY MANAGEMENT AND OTHERS

The following table sets forth the number of shares of common stock beneficially owned as of March 13, 2017,12, 2018, by each of the Company's directors and named executive officers and all of the Company's directors and executive officers as a group:

 Amount and Nature of Beneficial Ownership of Common Stock1

 Amount and Nature of Beneficial Ownership of Common Stock1

 Deferred
Stock Units,
Sole Voting
and/or
Investment
Power2,3






Shared Voting or
Investment
Power4



Stock
Options5


Total
Beneficial
Ownership



Percent
of Class6


 

 Deferred
Stock Units,
Sole Voting
and/or
Investment
Power2,3






Shared Voting or
Investment
Power4



Stock
Options5


Total
Beneficial
Ownership



Percent
of Class6


 

Jeffrey M. Boromisa

 58,901 27,972 69,083 155,956 *  

Jeffrey M. Boromisa

 67,674 27,972 71,864 167,510 *  

Gina R. Boswell

 9,481 - 35,644 45,125 *  

Gina R. Boswell

 11,517 - 44,735 56,252 *  

Roxane Divol

 13,350 - 30,911 44,261 *  

Roxane Divol

 17,406 - 40,002 57,408 *  

William K. Gerber

 38,061 - 58,773 96,834 *  

William K. Gerber

 40,257 - 61,994 102,251 *  

Joseph R. Gromek

 104,443 - 81,701 186,144 *  

Joseph R. Gromek

 110,877 - 71,864 182,741 *  

Michael Jeppesen

 161,448 - 105,112 266,560 *  

David T. Kollat

 304,018 - 84,166 388,184 *  

David T. Kollat

 300,776 - 79,021 379,797 *  

Blake W. Krueger

 1,202,522 39,739 1,186,700 2,428,961 2.52%  

Blake W. Krueger

 1,363,761 50,000 971,345 2,385,106 2.44%  

Brenda J. Lauderback

 62,235 - 61,994 124,229 *  

Brenda J. Lauderback

 58,996 - 59,213 118,209 *  

Nicholas T. Long

 18,776 - 60,642 79,418 *  

Nicholas T. Long

 16,678 - 51,551 68,229 *  

Timothy J. O'Donovan

 584,565 - 61,994 646,559 *  

Timothy J. O'Donovan

 617,431 - 69,083 686,514 *  

Todd W. Spaletto

 9,819 - - 9,819 *  

Michael D. Stornant

 153,917 - 140,364 294,281 *  

Michael D. Stornant

 156,326 - 161,764 318,090 *  

Michael A. Volkema

 58,417 - 46,235 104,652 *  

Michael A. Volkema

 63,913 - 55,326 119,239 *  

Richard J. Woodworth

 126,907 - 58,279 185,186 *  

Richard J. Woodworth

 120,186 - 83,689 203,875 *  

James D. Zwiers

 163,732 161,003 259,041 583,776 *  

James D. Zwiers

 125,067 154,025 209,100 488,192 *  

All directors and executive officers as a group (15 people)

 3,246,299 238,975 2,115,356 5,600,630 5.65%  

All directors and executive officers as a group (17 people)

 3,042,827 221,736 2,410,665 5,675,228 5.81%  

Restricted
Units


Performance
Units


 

Restricted
Units


Performance
Units


 

Krueger

69,196159,926 

Krueger

109,753288,381 

Jeppesen

13,10019,649 

Spaletto

26,89248,957 

Stornant

15,57023,355 

Stornant

24,76441,817 

Woodworth

14,64321,965 

Woodworth

22,23037,737 

Zwiers

15,54823,321 

Zwiers

23,60440,069 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|  Page 37


Table of Contents

2017 PROXY STATEMENT

A LETTER FROM OUR COMPENSATION COMMITTEE

Dear Shareholders,

As members of the Wolverine Worldwide Compensation Committee, two of our most important responsibilities are to ensure that our executive compensation program pays for performance and aligns with the interests of our shareholders. The disappointing outcome of our 2016 say-on-pay vote was a signal by our shareholders that you took issue with some aspects of our executive compensation program, and we were determined to understand your perspectives on this program and committed to making constructive changes in response.

To accomplish this, the Committee launched a direct shareholder engagement initiative and retained a new independent executive compensation consultant to help us assess our current plans and programs. Since the Company's 2016 annual meeting, we have reached out to shareholders representing nearly two-thirds of our outstanding shares and had conversations with more than half of these shareholders – meeting with every shareholder who accepted our invitation. Our Committee Chairman Joseph Gromek led this effort and was present for all of the conversations we had with our investors. The purpose of these meetings was twofold – to gain a better understanding of the specific shareholder concerns with our executive compensation program and to also get feedback on a number of changes to the program that the Committee was considering.

After aggregating the shareholder feedback, sharing it with the full Board and deliberating as a Committee, we made significant changes to our executive compensation program and took targeted actions to reduce the CEO's 2016 and 2017 compensation. These changes reflect the thoughtful and constructive insights we received from our shareholders and are summarized below:

We have listened to shareholder concerns and have taken significant steps to address them and improve the Company's overall compensation program. We are committed to the ongoing evaluation and improvement of our executive compensation program to further enhance alignment with the interests of our shareholders. We welcome the opportunity to engage and encourage you to reach out with any questions or concerns related to our program. Correspondence can be addressed to the Compensation Committee care of the Corporate Secretary, as set forth on page 17 of this proxy statement.

Sincerely,

The Wolverine Worldwide Compensation Committee
Joseph R. Gromek (Chairman), Jeffrey M. Boromisa, William K. Gerber, Nicholas T. Long

Page 38  |GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement33


Table of Contents

2017 PROXY STATEMENT


Compensation Discussion
and Analysis

SUMMARY

The Company's Compensation Discussion and Analysis ("CD&A") provides an overview and analysis of the executive compensation program for the Company's named executive officers ("NEOs"). For 2016,2017, the Company's NEOs were:

Blake W. Krueger

 

Chairman, Chief Executive Officer and President

Michael JeppesenTodd W. Spaletto

 President, Wolverine Heritage Group and Global OperationsOutdoor & Lifestyle Group

Michael D. Stornant

 Senior Vice President, Chief Financial Officer and Treasurer

Richard J. Woodworth

 President, Wolverine Boston Group

James D. Zwiers

 President, Wolverine Outdoor & Lifestyle Group (in 2016);
Assumed new role as Executive Vice President in February 2017

Compensation Philosophy and ObjectivesCOMPENSATION PHILOSOPHY AND OBJECTIVES

The Company's compensation philosophy is to provide executives with a competitive compensation package that is heavily weighted towards at-riskperformance-based (performance shares and annual bonus) and variable (restricted stock or restricted stock units and, prior to 2017, stock options) compensation in order to encourage superior business stock price and financial performance over the short and longer term and, by linking compensation with stock price performance, to closely align the interests of the Company's NEOs with those of its shareholders.shareholders without encouraging excess risk-taking. The Compensation Committee (the "Committee") oversees the Company's executive compensation program.

The executive compensation program has four primary objectives:

Shareholder OutreachCompensation Decisions in Context: Key 2017 Accomplishments and Financial Highlights; 2018 Focus

The Company's say-on-pay proposal received insufficient supportCompany performed well in 2017, delivering strong financial results, executing against its WOLVERINE WAY FORWARD transformation, and establishing its go-forward GLOBAL GROWTH AGENDA. In 2017, the Company:

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC  Page 39

Table of Contents

Below is a list of the key themes heard during Mr. Gromek's conversations with shareholders and the Committee's actions in response, with additional details provided below the chart:

​  TOPIC

WHAT WE HEARD FROM SHAREHOLDERS

WHAT WE DID IN RESPONSE

CEO "bridge grants"

Concerns over the one-time "bridge grants" awarded to the CEO in 2015 intended to bring his compensation to peer group median

The Company understands shareholders' concerns in this area, and these CEO awards were not repeated in 2016 or 2017

Pay for performance

Desire to see a greater link between the Company's stated strategic and financial goals and its compensation program, and to see relative performance measures used

Incorporated an adjusted operating margin modifier into the 2017 annual bonus plan and a 3-year relative TSR modifier into the 2017-2019 performance unit plan

CEO pay in light of Company performance

Notwithstanding positive 2016 total shareholder return (TSR), the CEO's compensation appeared high relative to peers in light of three-year TSR

Despite very strong 2016 TSR, the Committee reduced the CEO's 2017 total long-term incentive grants by $500,000

Paid $0 on the individual performance objectives portion of his 2016 annual bonus despite actual performance in excess of that

Pay mix

Preference to shift the long-term incentive mix to a heavier weighting on performance share units, the most at-risk pay element

Beginning in 2017, the Company no longer utilizes stock options and increased from 40% to 70% the percentage of CEO long-term compensation that is granted as performance share units; other NEOs' performance share units now make up 60% of the total long-term incentive opportunity

Peer group

Some concern that select peers within the 2015 peer group were significantly larger than the Company

The Company adopted a new 2017 peer group to create better alignment from a size perspective. The Company is now above the median of the new peer group as measured by market capitalization and enterprise value

Compensation consultant

Some independence concerns that the compensation consultant performed other services for the Company

For this reason and to provide a fresh perspective on the Company's compensation programs, the Committee appointed a new independent compensation consultant in 2016

Change in control equity acceleration

Desire to see the Company move away from single-trigger vesting of equity awards upon a change in control

2017 equity award change in control provisions provide for double-trigger acceleration upon a change in control

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

 

|  Page 4034


Table of Contents

Strategic Priorities

Near the end of 2016, Wolverine Worldwide announced a holistic, enterprise-wide business initiative designed to transform the Company to compete and win in the fast-changing global consumer retail environment — the WOLVERINE WAY FORWARD. It includes four critical components:

​ ​ ​ ​ ​ ​ ​ ​ 
​  Innovation & Growth
Operational Excellence
Portfolio Management
People & Teams
​ ​ ​ ​ ​ ​ ​ ​ 

Building great brands through product innovation and compelling marketing

Relentless focus on the consumer

Consumer-centric product innovation

Demand creation initiatives

Deep focus on digital connection, specifically eCommerce and social media

International expansion

Healthier supply chain, with improved speed to market

Omnichannel transformation focused on aggressively growing highly profitable eCommerce business and right-sizing underperforming store fleet

Faster, more efficient structure

Aggressive goal to achieve 12% adjusted operating margin by the end of 2018

Focus on core, go-forward brands that provide the biggest growth and profit opportunities

Identify strategic alternatives for non-core, underperforming businesses

Strategic, value-creating acquisitions

Amazing place to work

Build the best team and talent pipeline

Modern skillset

Investment in enhanced learning and development initiatives

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

|  Page 41

Table of Contents

Compensation Decisions in Context: Key 2016 Accomplishments and Financial Highlights

The Company performed well in 2016, despite broad-based slowing of consumer demand, destabilizing geopolitical events, the continued strengthening of the U.S. dollar, over-stored U.S. retail sector, and other macroeconomic factors that combined to create a volatile consumer retail environment around the world and a challenging year for companies in the retail, footwear, apparel and consumer soft goods industries, as well as companies with significant international footprints. Notwithstanding this, however, the Company finished 2016 with significant accomplishments against its strategic priorities outlined above.

Compensation OverviewCEO Annual Bonus/TSR Analysis

Despite a solid yearThe below graphic shows the CEO's target bonus opportunity compared to his actual annual bonus earned over the last three years, which demonstrates the Company's pay for performance philosophy in action: there is clear directional alignment between the faceCompany's TSR performance and the CEO's annual bonus achievement over these periods. The Company's three-year TSR for this period was at the 68th percentile of macroeconomic and industry headwinds, NEO compensationthe Company's 2018 peer group while average CEO annual bonus payout was below target. The CEO's target on a number of measures and the Compensation Committee took additional actions, including:

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 4235


Table of Contents

Year-Over-Year Change in CEO Pay

The graphic below presents the year-over-year change in the CEO's pay as disclosed in the Summary Compensation Table (SCT) on page 60, without impact of change in pension value. As shown, the year-over-year change in CEO's pay decreased from 2015 to 2016 by $2,342,955 or 23%.

Total CEO Pay*

GRAPHIC

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

|  Page 43

Table of Contents

CEO Annual Bonus/TSR Analysis

The below graphic shows the CEO's actual annual bonus compared to his target opportunity over the last three years and demonstrates a clear link between Company TSR performance and annual bonus achievement over these periods:

CEO 3-Year Target & Actual Bonus
(in $000s)

GRAPHIC

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

|  Page 44


Table of Contents

2016 Compensation Program Overview

The Company's executive compensation program consists of base salary, annual bonus, long-term incentive compensation, and benefits. A breakdown of base salary, annual performance bonus, and long-term incentive compensation is illustrated below:

ELEMENT
  
 COMPONENT
  
 METRICS
  
 WHAT THE PAY ELEMENT REWARDS
  
                  

    

Base
Salary

    


 
  

    

Cash

    

   

    

Fixed amount based on responsibilities, experiencesexperience and market data

    

   

    

Scope of core responsibilities, years of experience, and potential to affect the Company's overall performance

    

  
​ ​ ​ ​ ​ ​ ​ 
                  

    

Annual
Performance
Bonus1

    



 
  

    

Company/Business Unit Cash Bonus

Individual Cash Bonus

Operating Margin Modifier

    

   

    

85% Revenue50%-85% revenue and adjusted pretax earnings1

15% Specific-50% specific individualized performance targets1

Payout adjusted up/down up to plus or minus 25% based on operating margin modifier

    

   

    

Achieving specific corporate business and/or divisional objectives over which the NEO has reasonable control

Achieving specific personal objectives

Achieving key financial metric, consistent with communicated objectives

    

  
​ ​ ​ ​ ​ ​ ​ 
    ��             

    

Long-Term
Incentive
Compensation1

    



 
  

    

Performance sharesshare units

Time-basedTime-vesting restricted stock options and restricted stockunits

    

   

    

Uses the following performance metrics (weighted as indicated)

65% Adjusted earnings per share

35% Adjusted business value-added

Relative TSR adjusted total payout up/down up to plus or minus 25%

Four-year vesting for time- vested restricted stock units

    

   

    

Balances focus on near-term profitability with longer-term shareholder value creation

Achieving long-term corporate objectives

Driving long-term shareholder value

Continued, long-term employment at Wolverine Worldwide

Adjusted to increase (or reduce) payout based on relative TSR performance

    

  
​ ​ ​ ​ ​ ​ ​ 
    1
    These reflectCertain individuals had a higher percentage of Annual Bonus tied to the 2016 compensation program and, therefore, do not reflect the 2017 changes discussed elsewhere. BVA is a business value added measure calculatedCompany's achievements against its WOLVERINE WAY FORWARD transformation initiative, as described in footnotes 1more detail in the "Annual Bonus" section.

Pay at Risk

Under the Company's compensation program, a significant portion of the compensation awarded to the NEOs generally, and 2to the CEO in particular, is at risk (contingent upon the attainment of various pre-established short and long-term financial goals) and variable (contingent on the table on page 52.performance of the Company's stock price). NEO compensation that is significantly at risk and variable, incentivizes superior business and financial performance and, by linking compensation with stock price performance, aligns the interests of executives with those of shareholders.

2018 PROXY STATEMENT

GRAPHIC

36

Table of Contents

The following graphic illustrates the increase to the percentage of 2017 NEO target compensation that is at risk:

CEO 2016 vs. 2017 Target Total Compensation

GRAPHIC

Other NEO 2016 vs. 2017 Target Total Compensation

GRAPHIC

Long-Term Incentive Program Mix

Based on shareholder feedback during the Committee's outreach, theThe Committee decided to modifymodified the mix of vehicles used for long-term incentive compensation in 2017 and going forward. Beginning in 2017, the long-term incentive program does not utilize stock options and reflects a mix of 70% performance sharestock units and 30% time-vestedtime vested restricted sharestock units for the CEO. For other NEOs, the 2017 mix changed to 60% performance sharestock units and 40% time-vestedtime vested restricted sharestock units. This change is intended to strengthen the Company's pay-for-performancepay for performance philosophy while balancing retention objectives, create stronger alignment with shareholders and simplify the compensation program.

GRAPHICGRAPHIC

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 4537


Table of Contents

Pay at Risk

Under the Company's compensation program, a significant portion of the compensation awarded to the NEOs generally, and to the CEO in particular, is at-risk (contingent upon the attainment of various pre-established short and long-term financial goals) and variable (contingent on the performance of the Company's stock price). NEO compensation that is significantly at-risk and variable, incentivizes superior business, stock price and financial performance and aligns the interests of executives with those of shareholders.

The following graphic shows the percentage of at-risk and variable target compensation of the CEO and the average of the other NEOs:

CEO 2016 vs. 2017 Target Total Compensation

GRAPHIC

Note: 2017 CEO equity grants were reduced by $500,000 compared to 2016 to respond to shareholder concerns regarding our 2016 say-on-pay vote. This one-time reduction is not reflected in the graphic above.

Other NEO 2016 vs. 2017 Target Total Compensation

GRAPHIC

Compensation Best Practices

What we do What we do not do

Vast majority of pay is at-riskat risk or variable, i.e., performance-basedperformance based or equity-based or both

Stringent share ownership requirements (6x base salary for CEO)

Broad-based clawback policy

Significant vesting horizon for equity grants

Double-triggerDouble trigger equity acceleration (for grants in 2017 and beyond)

Independent Compensation Committee Consultant

 

No dividends or dividend equivalents on unearned performance sharesshares/units

No repricing or replacing of underwater stock options

No overlapping metrics

No excessive or unnecessary perquisites

No hedging, pledging, or short sales of Company stock

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 4638


Table of Contents

2017 PROXY STATEMENT

COMPENSATION DISCUSSION AND ANALYSIS IN DETAILCompensation Discussion and Analysis

2016 Compensation Program Overview2017 COMPENSATION PROGRAM OVERVIEW

Setting Targets

Each February, the Committee recommends (and the independent directors approve) target compensation for the CEO for the upcoming year after considering the latest available information, including the Company's TSR and other business and financial performance, information provided by the Company'sCommittee's compensation consultant regarding executive compensation trends and compensation paid to other chief executive officers of companies in the comparativecompensation peer group (described below), and information provided by management on recent Company performance and the Company's future business and financial outlook. The Committee's goal is to set the CEO's compensation in-linein line with the anticipated market median compensation for that year.

Given the significant weight the Company's executive compensation program places on at-riskat risk and variable compensation, the compensation realized by the CEO and NEOs can be significantly affected, both positively and negatively, by performance against the various operational and financial performance metrics pre-established by the Committee and by the performance of the Company's stock price.stock. The Board and Committee believe such a compensation program aligns the interests of the CEO and other NEOs with the interests of the shareholders.

The Company's executive compensation program consists of four primary elements: base salary, annual bonus, long-term incentive compensation and benefits. These elements are described in greater detail below.

Base Salary

As part of approving an NEO's base salary, the Committee considers a variety of factors including individual responsibilities, experience, skills, and potential to affect Wolverine Worldwide's overall performance, as well as market surveys and peer group information. The Committee considers these compensation factors subjectively, and no single factor or combination of factors was determinative in setting base salaries for any NEO.NEO for fiscal 2017.

Based on the above factors, the Committee approved the 20162017 base salaries for the NEOs as noted in the following table. The Committee held CEO salary flat in 2017 for the thirdfourth year in a row (and held it flat again in 2017)2018). The 2.0%-2.5% base salary increases for Messrs. Stornant, Woodworth and Zwiers were based on their annual performance evaluations as well as consideration of peer group and broad-based industry compensation data, as described in detail below. Mr. Jeppesen's increase reflects,Spaletto's base salary and other compensation was set in part,connection with his hiring in 2017 and was based on his experience, market and industry information, and on negotiations between Mr. Spaletto and the fact that he took on significant additional responsibility as President of the Wolverine Heritage Group in 2016. Mr. Woodworth's increase reflects, in part, his promotion from a brand president to a brand group president in 2016.Company.

Name


2016 Base Salary
2015 Base Salary
2017 Base Salary
2016 Base Salary

Krueger

 $1,150,000 $1,150,000 $1,150,000 $1,150,000

Jeppesen

 $575,000 $530,000

Spaletto

 $575,000 

Stornant

 $550,000 $520,000 $564,000 $550,000

Woodworth

 $550,000 $488,632 $564,000 $550,000

Zwiers

 $645,000 $628,000 $658,000 $645,000

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 4739

Table of Contents

2017 PROXY STATEMENT

Annual Bonus

In 2016,2017, each NEO had the opportunity to earn annual cash incentive compensation ("annual bonus"), consisting of two parts, a performance bonus and an individual performance bonus:bonus, and further subject to a modifier:


Key Factors
20162017 Company Metrics
Performance Bonus
85% of Total
 

Based on performance measured against Company and/or business unit performance criteria established at the beginning of the fiscal year2017

Payout determined by comparing performance against four performance levels set for each pre-set criterion: threshold (50%(25% payout), target (100% payout), goal (150% payout) and stretch (200% payout)

 

Revenue (35%)

Adjusted pretax earnings (65%)

Individual
Performance Bonus
15% of Total
 

Measured against individual performance criteria

Each NEO's payout was determined by comparing individual performance against specific individual criteria set at the beginning of 20162017

Payouts can range from 0% to 200% depending on the NEO's performance against individual performance objectives

 

Vary by each NEO

Modifier

Total payout based on the above two components adjusted up or down by up to 25% based on adjusted operating margin performance

+/- 25% adjusted operating margin modifier

A percentage of each NEO's 20162017 base salary was set as the annual bonus target percentage (the "Target Bonus Percentage"). The Target Bonus Percentage represents the percentage of each NEO's base salary that could be earned as annual incentive compensation at a "target" performance level (100% payout) for each of the performance bonus and individual performance bonus. Generally, the Committee sets higher Target Bonus Percentages for individuals with greater influence on business strategy, profit or sales. This puts a larger percentage of an NEO's total potential cash compensation "at-risk,"at risk, in line with the NEO's ability to influence these factors. For 2017, Mr. Krueger had a Target Bonus Percentage of 125% of his base salary and each other NEO had a Target Bonus Percentage of 55% of his base salary.

The Committee selected fiscal year 20162017 revenue and adjusted pretax earnings as metrics for the annualperformance bonus because it believes a strong correlation exists between performance on these financial measures and increases in shareholder value. The Committee also added an adjusted operating margin modifier for 2017 to more directly align with the Company's operational transformation and publicly-stated financial objectives.

Performance Bonus

Messrs. Krueger and Stornant had significant influence on the Company's overall business performance and, accordingly, their respective performance bonus opportunity (85% of their total annual bonus opportunity) is based on the Company performance criteria only. Messrs. Jeppesen,Spaletto, Woodworth and Zwiers were directly responsible for specific business units and exert a significant influence on those business units in particular, in addition to influencing Company performance. Accordingly, for each of these NEOs, a larger percentage of their overall annual bonus opportunity was based on business unit performance, with a smaller percentage based on the Company's performance, as reflected in the table on page 51.43. In addition, given each of these NEO's impact on the success of the WOLVERINE WAY FORWARD Company transformation, each had an increased percentage of his total annual bonus opportunity shifted to measures relating to this transformation, and these measures were included in the Individual Performance Bonus portion of the annual bonus.

As shown in the table below, the Committee also set four performance levels for each criterion: threshold (25% payout), target (100% payout), goal (150% payout) and stretch (200% payout). The Committee set the revenue and pretax earnings goals for these performance levels following a review of the Company's operating plan, historical performance, and industry and macroeconomic conditions. The revenue performance targets, though lower than 20152016 targets, were set aggressively in light of the difficult industry and macroeconomic conditions discussed inconditions. Revenue performance at target (100%) was set above the "Compensation Decisions in Context: Key 2016 Accomplishments and Financial Highlights" section, as evidenced by only a 68% payout on revenue performance that metmid-point of the Company's initial 2017 guidance, and goal performance (150%) was set above the top end of the guidance. Despite the planned decrease in revenue, the Committee set higher adjusted pretax earnings targets compared to 2016, reflecting the expectation of improved adjusted profitability driven by the WOLVERINE WAY FORWARD transformation. The adjusted operating margin modifier was set at a level needed to pace the Company to reach its stated goal of 12%

2018 PROXY STATEMENT

GRAPHIC

40


Table of Contents

adjusted operating margin by 2018; the Company expects to achieve this goal ahead of its original revenue guidance for the year.schedule based on strong 2017 performance.

Company
Performance Level


in millions


in millions
​ ​ 
(% of Target Payout)1
Revenue2,3
Pretax Earnings2,3

Revenue2,3
Adjusted Pretax Earnings2,3
Threshold (25%) $2,344 $164.1  $2,186.7 $187.0 
Target (100%) $2,608 $193.6  $2,335.0 $211.7 
Goal (150%) $2,701 $209.4  $2,403.9 $226.5 
Stretch (200%) $2,796 $225.7  $2,495.9 $241.3 
1
The maximum payout (before the effect of the modifier) an NEO can receive is 200% of his Target Bonus Percentage, even if performance is above stretch, and an NEO would receive 0% of his Target Bonus Percentage if performance is below threshold.
2
PretaxAdjusted pretax earnings are earnings before income taxes, excluding the effect of acquisitions, divestitures, accounting changes, restructuring, or other special charges or extraordinary items excluded by the Compensation Committee. Pretax earnings for 20162017 exclude restructuringimpairment of intangible assets, environmental and impairmentother related costs, organizational transformation costs and debt extinguishmentwhich include gains or losses from divestures, restructuring and other costs.related costs and operating losses from stores closing in 2017. Revenue results were adjusted for the licensing of the Stride Rite business in 2017 and for extended store closure dates.
3
20162017 revenue performance fell between thresholdtarget and target,goal, resulting in a 68%135% payout on this measure. 20162017 pretax earnings performance was between thresholdtarget and target,goal, resulting in a 68%146% payout.

Page 48  |

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement


Table of Contents

2017 PROXY STATEMENT

For each business unit, the Committee sets the revenue and adjusted pretax earnings goals at substantially similar levels of difficulty as the goals for the Company and with a similar degree of difficulty as in prior years. The below table shows historical weighted performance levels achieved by the business units using these performance criteria for the years for which a meaningful comparison can be made.

 Historical Group Performance1 Historical Group Performance1
 2016
2015
2014
2013
2012 2017
2016
2015
2014
2013
Sourcing/Owned
Manufacturing/Leathers
 Between target and goal Between goal and stretch Between target and goal Between target and goal Between threshold and target
Wolverine Boston Group Between threshold and target Below threshold Below threshold Between threshold and target N/A Between threshold and target Between threshold and target Below threshold Below threshold Between threshold and target
Wolverine Heritage Group Between threshold and target Below threshold Between target and goal Between threshold and target Below threshold
Wolverine Outdoor &
Lifestyle Group
 Between threshold and target Between target and goal Between target and goal Between target and goal Below threshold Between target and goal Between threshold and target Between target and goal Between target and goal Between target and goal
1
The brand groups were changed in 2016. The performance information above is for the historical group closest in makeup to the current group.

In February 2017,2018, the Committee certified actual 20162017 performance compared to the performance levels for the Company and business unit criteria. The Company's fiscal year 20162017 adjusted revenue was approximately $2.495$2.384 billion, which was between thresholdtarget and targetgoal level. The Company's adjusted pretax earnings for fiscal year 20162017 were $181.0$225.0 million, which was between thresholdtarget and targetgoal level. The weighted average results for the applicable performance criterion are shown in the below table:

  20162017 Performance
Overall Weighted Payout by Group
Sourcing/Owned Manufacturing/LeathersWolverine Boston Group Between targetthreshold and goaltarget 129%79%
Wolverine Boston GroupBetween threshold and target  45%
Wolverine Outdoor & Lifestyle Group Between thresholdtarget and targetgoal   52%136%
Wolverine Heritage GroupBetween threshold and target  28%
Wolverine Worldwide Between thresholdtarget and targetgoal   68%142%

For 2016,2017, the Company paid the NEOs the following amounts relating to the performance bonus.

Name
Performance Bonus Opportunity
(as a % of an NEO's Target Percentage)


Performance Bonus
Percentage Earned1


Performance Bonus Paid1,2 
Performance Bonus
(as a % of Total Annual Bonus
Opportunity)



Performance Bonus Opportunity
(as a % of an NEO's Target Percentage)


Performance Bonus
Percentage Earned1


Performance Bonus Paid1,2 
Krueger 0 - 200% 68% $831,376  85% 0 - 200% 142% $1,735,148 
Jeppesen 0 - 200% 88% $229,888 
Spaletto 70% 0 - 200% 138% $258,207 
Stornant 0 - 200% 68% $173,299  85% 0 - 200% 142% $372,822 
Woodworth 0 - 200% 53% $123,655  70% 0 - 200% 97% $210,006 
Zwiers 0 - 200% 57% $172,529  50% 0 - 200% 138% $249,778 
1
Percentages earned and bonuses paid vary due to the relative performance of various business units versus overall corporate performance.
2
Not including Individual Performance Bonus.

2018 PROXY STATEMENT

GRAPHIC

41


Table of Contents

Individual Performance Bonus

At the same time Target Bonus Percentages are set, the CEO approves measurable personal objectives for each NEO's individual bonus, other than for himself. The CEO submits, and the Committee reviews and approves, with such changes as it considers appropriate, the CEO's personal objectives. Such measurable personal objectives may include goals such as executing strategies supporting the Company's vision, developing employees, growing new business initiatives and driving operational excellence. Performance is evaluated by the CEO (or, in the case of the CEO, by the Committee and the other independent

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

|  Page 49


Table of Contents

2017 PROXY STATEMENT

directors) based on qualitative and quantitative factors. For 2017, the Company focused NEO Individual Performance Bonuses on execution against the Company's WOLVERINE WAY FORWARD transformation and increased the percentage of the overall bonus tied to achievement of critical transformation goals. Summaries of the specific personal objectives for each NEO are outlined in the table below:

NEO
20162017 Personal Objectives
Krueger Global Way Forward, People Growth, Strategy, Innovation,and Teams, Cash Flow
JeppesenSpaletto Strategy, Organization, Cash Flow, Supply Chain, Product Development, Talent,Global Way Forward, Target Year-end Backing Increase and Q4 at-Once Increase, Lead the Brand Growth – Heritage GroupWork Stream, Drive Change within OLG Division
Stornant Maximize Shareholder Value, Cash Flow, People,Global Way Forward, Restructure Global Finance Organization, Drive Brand Growth, Activities to Achieve Mid-single Digit Organic Growth in 2018
Woodworth Inventory, Culture, Talent, GrowthGlobal Way Forward, Target Year-end Backing Increase and Q4 at-Once Increase, Salesforce Way Forward Work Stream
Zwiers Brands' Sales Growth, Inventory, PeopleGlobal Way Forward, Canada & eCommerce Revenue and Pretax Earnings to Meet and Exceed Plan, Action and Support the Portfolio Management Pillar of the Way Forward

Each personal objective is given a rating from "does not achieve" to "far exceeds,"exceptional," with weighted performance ratings and payouts consistent with the following table:

Personal Objectives Rating

20162017 Payout Level
Exceptional200%
Far Exceeds  200%175% 
Exceeds  150% 
Achieves  100% 
Achieves MostSome But Not All  65%50% 
Does Not Achieve  0% 

The CEO recommended, and the Committee approved, the 20162017 cumulative weighted personal objectives scores and payout levels for each of the NEOs other than himself. The Committee and the other independent directors of the Board met with the CEO at the end of the year to evaluate his performance against his personal objectives. The Committee determined the cumulative weighted personal objectives score for the CEO and recommended to the independent directors of the Board the CEO's payout level. The individual bonus payout for each NEO other than the CEO, as shown in the accompanying table, was determined by multiplying the bonus percentage achieved by 15% (representing the percentage of the individual bonus to the total annual bonus opportunity) of the Target Bonus Percentage. The Committee used negative discretion to reduce the CEO's individual performance bonus to $0 in response to shareholder feedback received in its engagement efforts.

Name


2016 Individual Bonus
Opportunity
(as a % of an NEO's Target
Percentage)




Personal Objectives Rating
2016
Individual Bonus
Percentage Achieved



2016
Individual
Bonus Paid
 
Individual
Performance Bonus
(as a % of Total Annual Bonus
Opportunity)




2017 Individual Bonus
Opportunity
(as a % of an NEO's Target
Percentage)




2017
Individual Bonus
Percentage Achieved



2017
Individual
Bonus Paid
 

Krueger

 0 - 200% Achieves most but not all 65% $0  15% 0 - 200% 132.5% $285,703 

Jeppesen

 0 - 200% Achieves 100% $46,129 

Spaletto

 30% 0 - 200% 117.5% $94,328 

Stornant

 0 - 200% Achieves most but not all 65% $29,215  15% 0 - 200% 131.3% $60,808 

Woodworth

 0 - 200% Achieves 100% $41,161  30% 0 - 200% 112.5% $104,243 

Zwiers

 0 - 200% Achieves most but not all 65% $34,430  50%1 0 - 200% 125.0% $225,414 
1
Mr. Zwiers served as Chief Transformation Officer for the WOLVERINE WAY FORWARD and so had a higher percentage of his annual bonus opportunity tied to this transformation initiative through the Individual Performance Bonus than other NEOs.

Overall annual bonus payouts for Messrs. Spaletto and Zwiers were less in 2017 as a result of the increased percentage of annual bonus dedicated to Individual Performance Bonus than they would have been if the Individual Performance Bonuses had represented only 15% of the annual bonus opportunity as it had for NEOs in previous years, and Mr. Woodworth's payout was slightly higher.

Page 50  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement42


Table of Contents

Adjusted Operating Margin Modifier

The Committee set the following annual bonus payout operating margin modifier for 2017. In addition, to add a measure of line-of-sight accountability, for any positive adjustment to apply based on Company adjusted operating margin, as detailed below, the brand group for which an NEO has primary responsibility must have met its specific adjusted operating margin plan:

The Company achieved 10.9% adjusted operating margin in 2017, PROXY STATEMENT

Consistent withmore than a 200bps, very strong improvement over 8.5% adjusted operating margin in 2016. Based on this performance (and the 2015 bonus opportunity,achievement of the respective group adjusted operating margin targets for the Wolverine Outdoors & Lifestyle Group and the Wolverine Boston Group, as required for their respective Presidents to participate in any upward adjustment based on Company performance) the overall payouts for each NEO included a 25% positive adjustment.

Each NEO's total annual bonus opportunity for 20162017 ranged from 0% to 200% of Target Bonus Percentage.Percentage before applying the adjusted operating margin modifier. The accompanying table shows the total aggregate annual incentive compensation payout earned by each NEO for 2016,2017, as well as the portion of that aggregate number that is attributable to the performance bonus and individual bonus.performance bonus and the effect of the adjusted operating margin modifier.

      
Annual Bonus Compensation Component
as a Percentage of Target Bonus Performance
              

      

Performance Bonus Percentage By
Company or Business unit as a Percentage of
Target Bonus Percentage
              

 

 2016 Target Percentage 
Total Individual Performance Bonus as a
Percentage of Target Percentage
 Company1 Wolverine Outdoor & Lifestyle Group2 Wolverine Boston Group3 Wolverine Heritage Group Sourcing4 Owned Manufacturing4 Leathers4 2016 Performance Bonus 
2016 Individual
Performance Bonus
 
Total 2016 Actual Annual
Bonus Compensation
 % of 2016 Actual Incentive Target 

 

    

              

 

Krueger

  125%15%85%      $831,376 $0          $831,376  58% 
​ ​ ​ ​ ​ ​ ​ 

 

Jeppesen5

  55%15%40%  10%20%10%5% $229,888 $46,129 $276,017  90% 
​ ​ ​ ​ ​ ​ ​ 

 

Stornant

  50%15%85%      $173,299 $29,215 $202,514  68% 
​ ​ ​ ​ ​ ​ ​ 

 

Woodworth

  40%15%30% 55%    $123,655 $41,161 $164,816  60% 
​ ​ ​ ​ ​ ​ ​ 

 

Zwiers

  55%15%30%55%     $172,529 $34,430 $206,959  59% 

GRAPHIC

1
Based on revenue and pretax earnings performance criteria for the Company, as described above under "Annual Bonus   Performance Bonus."
2
Based on revenue and pretax earnings as the performance criteria for the Wolverine Outdoor & Lifestyle Group.
3
Based on revenue and pretax earnings as the performance criteria for the Wolverine Boston Group.
4
Based on revenue and pretax earnings for Leathers. Based on the following factors for sourcing: expense management, on-time delivery, product pricing, factory lead times, and product quality. Based on the following factors for owned manufacturing: profit contribution, on-time delivery, and product quality.
5
Mr. Jeppesen served as President of the Global Operations Group for all of 2016 and also served as President of the Wolverine Heritage Group for the second half of 2016. The percentages in this table reflect a weighted average of the criteria achieved.

2017 Annual Bonus Plan Update

Based on feedback from shareholders and to create even stronger alignment between NEO compensation and the Company's strategic objectives, the Committee added adjusted operating margin to the 2017 annual bonus plan as a modifier to adjust, up or down, the calculated payments generated using the following metrics:

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 5143


Table of Contents

2018 Annual Bonus Plan Update

2017 PROXY STATEMENTGiven the Company's significant progress toward and confidence in achieving its 2018 adjusted operating margin goal and its shift in strategic focus to the Company's GLOBAL GROWTH AGENDA, the Company made two important changes to the 2018 Annual Bonus Plan:

Long-Term Incentive CompensationLONG-TERM INCENTIVE COMPENSATION

In 2016,2017, each NEO had the opportunity to earn long-term incentive compensation reflected ascomprised of a mix of performance sharesshare units and time-based stock options and restricted stock unit awards.


Key Factors
Performance Share Metrics1
Performance SharesShare Units 

Performance shares are based on performance criteria covering three-year periods

Awards balance focus on near-termnear term profitability with longer-termlonger term shareholder value creation

 

Fully diluted adjusted EPS (65%)

Adjusted Business Value Added ("BVA")2 (35%)

Time-Based Stock
Options and Restricted
Stock Unit Awards
 

Encourages employee retention and rewards increases in stock price

  
1
EPS is calculated on a fully diluted basis and EPS and BVA are each adjusted to account for and exclude the effects of acquisitions, divestitures, accounting changes, restructuring, or other similar special charges or extraordinary items excluded by the Committee, including foreign exchange.
2
BVA is calculated by starting with operating income determined in accordance with U.S. generally accepted accounting principles ("GAAP"), and then reducing operating income by (1) an amount for income taxes where the effective tax rate used to calculate the income tax amount is determined in accordance with GAAP (adjusted consistent with EPS adjustments, as described above), and (2) a capital charge equal to a 14-point14 point average of "net operating assets" during the fiscal year (with "net operating assets" defined as the net of trade receivables (net of reserves), inventory (net of reserves), other current assets, property, plant and equipment, trade payables and accrued liabilities) multiplied by 10%.

The Committee believes EPS is a key metric that plays an important role in driving shareholder value and that it further aligns the interests of the NEOs with other shareholders. The Committee believes that BVA is useful for determining incentive compensation because it ties the income statement (profit delivery) to the balance sheet (effective asset utilization) and does not focus on one to the exclusion of the other. The Committee further believes that focusing NEOs' interests on increasing BVA aligns their interests more closely with shareholder interests. The use of both EPS and BVA balances the NEOs' focus on near-termnear term profitability with longer-termlonger term shareholder value;value. Shareholders gave positive feedback on these measures received positive shareholder feedback during the Committee's shareholder outreach. The Committee weighted EPS 65% and BVA 35% when determining the overall performance level. For the 2017-2019 performance period, the Committee added a relative TSR modifier that provides a 25% positive adjustment for TSR performance in the top quartile of the Company's peer group and a 25% negative adjustment for performance in the bottom quartile of the peer group.

The Committee has chosen to provide long-term incentives in these forms because they incentivize and motivate different behaviors. Performance sharesshare units reward the achievement of key business criteria. Time-based stock options encourage employee retention and only reward employees if the stock price appreciates after the grant. Time-based restricted stock encouragesunits encourage employee retention by providing some level of value to executives who remain employed during the vesting period. RestrictedThe use of restricted stock units also supports an ownership culture and thereby encourages executives to take actions that are best for the Company's long-term success. Both forms of long-term incentive compensation reward increased Company stock price.

2015-2017 Performance Shares

The following table lists the performance levels set by the Committee for performance share awards granted for the 2014-20162015-2017 performance period, (and, for Mr. Krueger, a 2015-2016 performance period) the vesting of which occurred on February 8, 20177, 2018 following the Committee's certification of 2014-20162015-2017 financial results. The performance share grant to Mr. Krueger for the 2015-2016 performance period was subject to EPS and BVA performance targets set at levels consistent with the EPS and BVA levels that remained outstanding under his original performance share grant for the 2014-2016 period, as well as an additional requirement that the Company's aggregate 2015 and 2016 revenue exceed $5.1 billion.

Performance level
(Percentage of Target Payout)



Cumulative EPS for the 2014-2016 period1
Cumulative BVA for the 2014-2016 period1
(in millions)

Performance Level
(Percentage of Target Payout)



Cumulative EPS for the 2015- 2017 period1
Cumulative BVA for the 2015- 2017 period1
(in millions)

Threshold (50%)

 $4.61 $343.8 $4.34 $327.2

Target (100%)

 $5.13 $381.4 $4.75 $358.8

Goal (150%)

 $5.67 $407.2 $5.21 $396.1

Stretch (200%)

 $6.12 $449.4 $5.66 $432.1
1
Adjusted as described above.

Page 52  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement44


Table of Contents

2017 PROXY STATEMENT

In February 2017,2018, the Committee evaluated the Company's performance for the 2014-20162015-2017 performance period (and, in addition, for Mr. Krueger,against the 2015-2016 performance period) against these criteria set forth in the table above and certified that the Company's performance on both the EPS and BVA criteria fell between thresholdtarget and targetgoal performance levels for both periods (and, for Mr. Krueger, that the Company's aggregate 2015-2016 revenue exceeded $5.1 billion).levels. The Committee weighted the EPS attainment ($4.96; 84%4.84; 110% of target performance) at 65% and the BVA attainment ($361.3361.9 million; 73%104% of target performance) at 35%, resulting in a weighted average performance of 80%108%. The vesting of the number of performance shares based on this performance is shown for each NEO in the accompanying table.table below. In calculating the number of shares that vest, the Company uses the stock price on the date of the grant, which results in the NEOs bearing the risk of stock price performance during the performance period.

The following table lists the number of shares that vested for each NEO under the 2014-20162015-2017 performance share grant (and also, for Mr. Krueger, with respect to his 2015-2016 award):grant:

Name



Shares Vesting
(#)

Krueger

67,870

Jeppesen

9,328

Stornant

5,326

Woodworth

8,923

Zwiers

10,464

Name



Shares Vesting
(#)
 

Krueger

  88,557 

Spaletto

  6,0261

Stornant

  5,691 

Woodworth

  11,944 

Zwiers

  13,935 
1
Mr. Spaletto was granted prorated awards for open performance periods upon his hire, based on his ability to affect performance during the remainder of these employment periods. His vesting is prorated based on the time he worked during the 2015-2017 period.

20162017 Performance Share Awards

In the beginning of 2016,2017, the Committee evaluated each NEO's long-term incentive target payout opportunity expressed as a percentage of base salary that would apply todollar amount at target grant value for the grant of performance shares for the 2016-20182017-2019 period. Determining that these opportunities remained set at appropriate levels,These values are higher than in previous years as a result of the Committee made no changesgreater weighting on performance units as a percentage of overall long-term incentive opportunity compared to the 2016-2018previous years (70% of target percentage from those in effectlong-term incentive opportunity for the 2015-2017 performance period. The number of performance shares granted to the NEOsCEO and 60% for the 2016-2018 performance period is set forth in the "Grants of Plan-Based Awards" table below and approximates the estimated maximum bonus payout the NEO could earn for the period.other NEOs). Like performance shares granted for the 2015-20172016-2018 performance period, performance sharesunits are eligible to vest based on achievement of adjusted constant-currency EPS goals (weighted 65%) and adjusted constant-currency BVA goals (weighted 35%). An NEO may earn none, some, all, or alla multiple of the performance sharesunits granted, depending on Company performance against the EPS and BVA targets and base salary and target bonus percentage over the three-year performance period. For the 2017-2019 performance period, the Committee added a relative TSR modifier that provides a 25% positive adjustment for TSR performance in the top quartile of the Company's peer group and a 25% negative adjustment for performance in the bottom quartile of the peer group.

Name

2016-2018
Target
Percentage



2015-2017
Target
Percentage

Krueger

200%200%

Jeppesen

55%55%

Stornant

55%55%

Woodworth

55%55%

Zwiers

55%55%

Name

2017-2019
Target1

Krueger

$3,692,500

Spaletto

$477,889

Stornant

$534,119

Woodworth

$502,320

Zwiers

$533,340
1
See footnote 2 to the Summary Compensation Table for the grant date fair value of these awards, which reflects an accounting valuation of the effect of the TSR modifier. Mr. Spaletto also received prorated grants for the 2015-2017 and 2016-2018 performance periods when hired in 2017.

The Company accrues, but does not pay, any dividends on any performance sharesunits during the performance period. Once the Committee certifies the Company's performance compared to the pre-determined performance criteria, the restrictions on some, all, none, or nonemultiple of the performance sharesshare units awarded to each NEO will lapse at that time,vest, and the NEO will receive accrued dividends only on the shares actually earned.

The Committee goes through a rigorous process in setting three-year EPS and BVA performance targets, including a careful review of the Company's prior year business and financial performance, current year operating plan and future expectations. To achieve target level EPS and BVA forperformance would require over 10% compounded annual growth over the 2016-2018 performance period the Company would need to achieve compounded annual EPS and BVA growth over thebased on 2016 actual performance.

��

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 5345

Table of Contents

2017 PROXY STATEMENT

most recently completed fiscal year's actual results in the mid- and low-single digit range, respectively, with double-digit compounded annual growth required on both EPS and BVA to achieve stretch performance.

Stock Option Grants and Restricted Stock Unit Awards

The accompanying table reflects the grant-dategrant date value of the regular, annual service-based restricted stock award and stock option grantunit awards granted to each NEO. Except for Messrs. Stornant and Woodworth, who both received promotions between the time of the 2015 and 2016 grants, the value of awards was the same as in 2015.

Name

Time-vested
Restricted Stock


Time-vested
Stock Options

Krueger

$2,085,000$1,390,000

Jeppesen

$255,000$170,000

Stornant

$348,000$232,000

Woodworth

$316,200$210,800

Zwiers

$316,200$210,800

Name

2017 Time-vested
Restricted Stock Units

Krueger

$1,582,513

Spaletto

$574,522

Stornant

$356,086

Woodworth

$334,885

Zwiers

$355,583

A stock option's exercise price is set at the closing market price of the Company's common stock on the grant date. The Committee generally grants annual equity awards at its regularly scheduled February meeting, and the independent directors of the Board approve equity grants to the CEO generally on the same day that the Committee meets. Stock option grantsunits awarded vest in equal annual installments over three years. The restrictions20% on restricted stock awards typically lapse 25%the first and second anniversaries of the grant and 30% on the third and fourth anniversariesanniversaries. Mr. Spaletto's grants include a sign-on grant of 10,000 restricted stock units. These stock units vest 50% on the first anniversary of the grant and 50% on the fifthsecond anniversary.

Approximately 60% of This grant to Mr. Spaletto was made as consideration for his agreeing to become the combined value of the regular annual restricted stock and stock option grant awarded to each NEO in 2016 was in the form of restricted stock and 40% was in the form of stock options. These were the same approximate percentages as in 2015 and in each of the past five years.

In addition to the annual equity grants described above, Messrs. Stornant, Jeppesen, and Zwiers each received a retention grant of 20,000 shares of restricted stock and Mr. Woodworth received a retention grant of 5,000 shares of restricted stock. The retention grants were made, in part, to maintain stability within senior management in light of recent turnover. Mr. Jeppesen also received a grant of 10,000 shares for assuming additional responsibilities as President of the Wolverine HeritageOutdoor & Lifestyle Group in addition to his continuing2017 and as President ofa retention incentive as he transitions into the Global Operations Group. Restrictions on these shares lapse 25% on the third and fourth anniversary of grant and 50% on the fifth anniversary.

2017 Long-Term Incentive Plan Update

Based on feedback from shareholders and to create even greater alignment with shareholders, the Compensation Committee decided to add a three-year relative Total Shareholder Return ("TSR") modifier to the 2017-2019 performance unit grant. TSR will be benchmarked relative to the Russell 3000 Consumer Discretionary Index. The number of shares that vest, if any, will be increased by 25% for top-quartile TSR performance and will decrease by 25% for bottom-quartile relative TSR performance.

The Committee stopped granting options beginning with 2017 long-term incentive compensation. The Committee also shifted NEO long-term incentive compensation to a much heavier weighting on performance units (70% for the CEO and 60% for other NEOs), the Company's most at-risk pay element, and adjusted the vesting schedule of restricted stock units to four years (options had previously vested over three years and restricted stock over five years). The Committee also implemented a "double-trigger" equity vesting for all 2017 equity grants.business.

BenefitsBENEFITS

Retirement, Deferred CompensatonCompensation and Welfare Plans

The NEOs participate in Wolverine Worldwide's medical and dental plans and receive life and disability insurance. In 2016,2017, Messrs. Krueger, Jeppesen, Stornant, and Zwiers also participated in the Wolverine Worldwide Employees' Pension Plan (a defined benefit plan) and the

Page 54  |

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

Table of Contents

2017 PROXY STATEMENT

Wolverine World Wide, Inc. 409A Supplemental Executive Retirement Plan (an unfunded, non-qualified plan). For a description of the benefits under Wolverine Worldwide's retirement plans, see "Pension Plans and 20162017 Pension Benefits" below.

All of full-timefull time employees of the Company in the United States, including the NEOs, are also eligible to participate in one of Wolverine's 401(k) Plans (the "401(k) Plan"). Pursuant to the 401(k) Plan, employees, including the NEOs, may elect to defer a portion of their salary and receive a Company match on eligible deferrals of up to 3% of salary for 20162017 (4.5% for those who do not participate in the Pension Plan), subject to limits set forth in the Internal Revenue Code of 1986, as amended. In 2016, the Company adopted the Wolverine Worldwide Executive Deferred Compensation Plan (the "Deferred Compensation Plan"). This plan allows executives and other eligible senior employees of the Company to elect to defer a portion of their eligible compensation. Wolverine Worldwide may, but need not, credit a participant with an additional discretionary Company contributions.contribution. No discretionary Company contributions were made in 2016.2017. The Company adopted the Deferred Compensation Plan as a retention and recruitment tool to facilitate retirement savings and provide financial flexibility for key employees, and because many of the companies with which we compete for executive talent provide similar plans to their key employees. For a description of the benefits under the Deferred Compensation Plan, see "Nonqualified"Nonqualified Deferred Compensation"Compensation" below.

Perquisites

The Company provides limited perquisites to NEOs. The Company feels the perquisites that are provided round out a competitive total compensation package for each NEO. For details on perquisites, see footnote 6 to the "Summary"Summary Compensation Table"Table" on pages 60-61.page 52.

Post-Employment CompensationPOST-EMPLOYMENT COMPENSATION

Each NEO is party to an Executive Severance Agreement that provides for certain payments and benefits upon termination of employment after a change in control of Wolverine Worldwide. The Board believes Executive Severance Agreements will promotemotivate management to actively pursue a business transaction that is in the best interests of the shareholders, even if it could ultimately result in his or her job elimination, and promotesalso will promote management stability during the transition period accompanying a change in control. Each NEO is eligible to receive compensation if his employment is terminated within two years (Messrs. Jeppesen,Spaletto, Stornant, Woodworth and Zwiers) or three years (Mr. Krueger) following a change in control of Wolverine Worldwide. Even following a change in control, an NEO does not receive payment under the Executive Severance Agreement if his employment terminates:

2018 PROXY STATEMENT

GRAPHIC

46




Table of Contents

    For cause or disability, or

    By resignation of the NEO, other than for "good reason," which is discussed under the heading "Benefits"Benefits Triggered by Termination Other than For Cause or for Good Reason"Reason" and the heading "Benefits"Benefits Triggered Upon a Change in Control,," both under the heading "Potential"Potential Payments Upon Termination or Change in Control"Control"

NEOs may also be eligible under Wolverine Worldwide's retirement plans or equity plans to receive certain payments and benefits upon termination of employment or in connection with a change in control. The Committee believes that accelerated vesting upon a changecontrol as described in control is appropriatethe "Potential Payments Upon Termination or Change in some circumstances because, by protecting a significant componentControl" section of the NEO's total compensation, the acceleration of equity vesting (1) mitigates potential conflicts of interest that might arise between the NEOs and the shareholders, and (2) serves as a substantial incentive for those NEOs to obtain the highest possible value for the shareholders if the Company becomes an acquisition target. The Committee also retains the discretion to modify the accelerated vesting.this proxy statement.

Mr. Krueger is also party to a 20072008 Separation Agreement under which he receives certain payments and benefits if the Company terminates his employment, even if not following a change in control, other than for "cause" or if he terminates his employment for "good reason." The Committee determined upon appointing Mr. Krueger as CEO that, given the Company's strategic initiatives the Board had asked him to lead, it was appropriate for the Company to enter into a separation arrangement.

The Company includes accelerated retirement vesting provisions for equity awards, provided certain conditions are met, and for the payout of a prorated annual bonus for a qualifying retirement more than six months into the fiscal year. You will find details on these provisions and information on benefits payable to Mr. Krueger under his Separation Agreement and to each other NEO andof the specific elements comprising the payments and benefitsNEOs under the Separation Agreement, Executive Severance Agreements, andas well as information on the other retirement and equity plans of Wolverine Worldwide, in the "Potential Payments Upon Termination or Change in Control" section of this proxy statement.

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

|  Page 55


Table of Contents

2017 PROXY STATEMENT

COMPENSATION SETTING PROCESS

Setting Targets

The Committee goes through a rigorous process in setting performance targets, including a careful review of the Company's prior year business and financial performance, current year operating plan, and future expectations. The Committee engages with management in this process over several months leading up to setting final annual bonus and three-year performance targets in February. The rigor of this process is demonstrated by the below-target annual bonus payout for 2016, a year in which the Company met its original revenue and adjusted earnings per share guidance and delivered TSR of 32.9%, putting it in the top decile of its peer group.

Competitive Philosophy and Competitive Market Data

When making compensation recommendations and decisions, the Committee considers the CEO's assessment of the performance of each NEO, other than himself; the performance of the individual and the individual's respective business unit or function; the scope of the individual's responsibilities, years of experience with the Company (or in similar positions with other companies), skills and knowledge; market compensation data; market and economic conditions; Company performance; retention considerations; and Wolverine Worldwide's compensation philosophy (collectively, the "compensation factors"). The Committee considers these compensation factors both subjectively and objectively, and no single factor or combination of factors is determinative. With respect to CEO compensation, the Committee seeks to set compensation in line with the anticipated market median for a given year.

The Compensation Committee terminated its engagement with Willis Towers Watson in 2016, at which time it selected and engaged another independent compensation consultant, Frederic W. Cook & Co. ("FW Cook"), to provide services beginning in September 2016. The Committee uses market surveys and Peer Group (as defined below) information provided by its compensation consultant as market reference points. The Committee also considers information the Company learns through recruiting NEOs and the experience levels and responsibilities of NEOs prior to joining the Company as reference points in setting NEO compensation.

As part of its competitive data review in connection with determining 20162017 compensation, the Committee considered information presented by Willis Towers Watsonits independent compensation consultant Frederick W. Cook & Co. ("FW Cook") based on publicly-disclosed Peer Group information and on threetwo published compensation surveys: (1) 20152016 Willis Towers Watson Data Services(WTW) CDB Executive Compensation Survey Report on Top Management Compensation – RetailReport; and Wholesale Trade Industry Cut, (2) 2015 Towers Watson Compensation Database Executive Database – Retail/Wholesale Executive Database, and (3) 20152016 US MBD Mercer Benchmark Database Executive – General, Retail Industry Cut.Survey.

The Committee also took into account, and made significant program changes to 2017 compensation in response to, shareholder feedback following the Company's disappointing 2016 say on pay vote. Shareholder response to these changes was overwhelmingly positive, which translated to 98% support for our 2017 say on pay proposal.

2018 PROXY STATEMENT

GRAPHIC

47


Table of Contents

Peer Group

The Committee, with input from Willis Towers Watson (the Committee's former independentFW Cook, updated its established peer group in 2017 after it had made 2017 compensation consultant), establisheddecisions. This updated peer group was used in connection with 2018 compensation decisions. For 2017, however, the following peer group for use in setting 2016 NEO compensationwas used (the "Peer Group"). In determining the Peer Group and the new peer group described below, the Committee considersconsidered each potential peer company's industry, channels of distribution, revenue and market capitalization. The Company also considersconsidered the typicality of a company's pay practices, excluding companies whose chief executive may not receive market compensation because of a founder relationship, family ownership position, or other similar relationships.

The following companies comprised the 2016 Peer Group, which is consistent with the 2015 peer group:

Aéropostale, Inc.Inc.

 Chico's FAS,Carter's, Inc. Foot Locker,Dick's Sporting Goods, Inc. Williams-Sonoma,Guess?, Inc.

American Eagle Outfitters Inc.

 Coach,Chico's FAS, Inc. GenescoDSW Inc. Hanesbrands Inc.

Ascena Retail Group, Inc.

 Deckers Outdoor CorporationGuess?,Coach, Inc. Foot Locker, Inc.PVH Corp

Caleres, Inc.

 Dick's Sporting Goods,Deckers Outdoor CorporationGenesco Inc. HanesbrandsWilliams-Sonoma, Inc.

Carter's, Inc.

DSW Inc.PVH Corp.

Page 56  |

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement


Table of Contents

2017 PROXY STATEMENT

New 2017 Peer Group

In 2017 (after 2017 compensation decisions had been made), as part of its annual compensation review and in response to some shareholder concerns, the Committee evaluated each peer company within our 2017 peer group and decided to adopt a new peer group for 2017 and going forward.group. The changes to the group ultimately create greater alignment of Company revenues with those of the peer group median through the removal of several larger companies. The following adjustments to the peer group were made forin 2017 and going forward:used in connection with making 2018 compensation decisions:

REMOVED:

 Aéropostale, Dick's Sporting Goods, PVH Corp., Williams-Sonoma

ADDED:

 Express, G-III Apparel Group, Kate Spade, Skechers, The Children's Place

CEO Role

Within the framework of the Company's executive compensation program, the CEO recommends the level of base salary, annual bonus, long-term incentive compensation, equity awards and other compensation components for his direct reports, including the other NEOs. The CEO bases his recommendation upon his assessment of the compensation factors applicable to each NEO. The CEO considers these compensation factors both objectively and subjectively, and no single factor is determinative. The Committee discusses these recommendations with the CEO prior to setting the compensation for each NEO, other than the CEO. The Committee, however, ultimately determines all compensation for NEOs other than the CEO, whose compensation is determined by the independent directors as a whole.

Compensation Consultant Role

FW Cook was engaged as the Committee's independent compensation consultant in September 2016 and reports directly to the Committee (as Willis Towers Watson previously did).Committee. The Committee determines the scope of engagement and may replace the consultant or hire additional consultants at any time. The Committee has evaluated Willis Towers Watson's and FW Cook's independence under the rules established by the NYSE and has determined that both firms areFW Cook is "independent" as defined by NYSE rules. In addition, the Committee has evaluated whether the engagement of either firmFW Cook raised any conflicts of interest and has determined that no such conflicts of interest exist.

At the Committee's invitation, a representative of FW Cook generally attends all Committee meetings and also communicates with the Committee Chair and management regularly between meetings. However, the Committee makes all decisions regarding NEO compensation. FW Cook provides various executive compensation services to the Committee pursuant to a consulting agreement with the Committee. Generally, these services include advising the Committee on the principal aspects of the Company's executive compensation program, evolving industry practices, and providing market information and analysis regarding the competitiveness of the Company's program design.

During 2016,2017, FW Cook performed the following specific services:

    Attended Committee meetings, as requested

    Reviewed the Company's peer group and advised the Committee on the composition of the peer group

2018 PROXY STATEMENT

GRAPHIC

48




Table of Contents

    Reviewed survey data for competitive comparisons

    Provided market data and recommendations on CEO and other NEO compensation

    Advised the Committee on market trends related to compensation policies and programs

    Proactively advised the Committee on best-practicebest practice approaches for governance features of executive compensation programs

    Reviewed the Compensation Discussion & Analysis and other executive compensation-relatedcompensation related disclosures included in the Company's proxy statement

The Company did not pay FW Cook any fees for services other than compensation consulting but did pay such fees to Willis Towers Watson, its former consultant. The total fees the Company paid to Willis Towers WatsonFW Cook for executive compensation services to the Committee in

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

|  Page 57

Table 2017 were $126,996, less than 1% of Contents

2017 PROXY STATEMENT

2016 were $369,261. Towers Watson also was engaged by Wolverine Worldwide in 2016FW Cook's total consulting income during the same period. The Company did not pay or incur any other fees to perform actuarial services, pension plan consulting and risk and financial services that are not part of the executive and non-employee director compensation services provided to the Committee. These services were performed on an interim and annual basis for financial reporting purposes. The total annual expense for this work was approximately $296,454. The total fees the Company paid to Willis Towers Watson were $665,715. Willis Towers Watson's revenue for its 2016 fiscal year was $7.9 billion.or with FW Cook.

Other Compensation Policies and PracticesOTHER COMPENSATION POLICIES AND PRACTICES

NEO Stock Ownership Guidelines

Each NEO, as well as each non-employee director, must attain (and maintain) a minimum stock ownership level (including owned shares, a certain level of performance shares and restricted shares, and the in-the-moneyin the money value of vested stock options) prior to being able to gift or sell any Company stock. During 2016,2017, each NEO was in compliancecomplied with the requirements of these guidelines.

Covered Positions


Guideline

CEO

6x Annual Base Salary

Other NEOs

2x Annual Base Salary

Non-employeeNon-Employee Directors

6x Annual Cash Retainer

Stock Hedging and Pledging Policies

Under the Company's Insider Trading Policy, all directors, officers and other employees are prohibited from engaging in any hedging transactions involving Company securities beneficially owned by them. The Company also considers it inappropriate for any such person to engage in speculative transactions in the Company's securities, including short sales, publicly traded options, margin accounts and pledges and standing and limit orders. Also, all directors, officers and other employees are prohibited from pledging Company securities as collateral for a loan.

Clawback Policy

The Company has adopted a clawback policy which empowers the Board or a committee of the Board to seek recovery of specified incentive compensation received by executive officers under specific circumstances where there is a material restatement of the Company's financial results that would have led to a lower level of incentive compensation payout.

Impact of Accounting and Tax Treatments on Compensation

Prior to the enactment of the Tax Cuts and Jobs Act on December 22, 2017 ("Tax Act"), Section 162(m) of the Internal Revenue Code provides thatgenerally limited to $1 million the federal income tax deduction available to publicly held companies may not deductfor compensation paid to thea company's CEO and theits three next most highly-paidhighly paid executive officers (other than the CFO) in excess of $1,000,000 annually,, with certain exceptions for qualified "performance-based""performance based" compensation. The Tax Act eliminated the Section 162(m) performance-based compensation exemption prospectively and made other changes to Section 162(m), but with a transition rule that preserves the performance-based compensation exemption for certain arrangements and awards in place as of November 2, 2017. For 2017, Wolverine Worldwide has designedintends to administer its Annual Bonus Plan and stock incentive plansperformance shares, to permit the grant or payment of certain awards that are intendedextent covered under this transition rule, with a view towards preserving their ability to qualify as "performance-based"exempt "performance based" compensation for purposes of Section 162(m). The Company is asking its shareholders to approve the material terms of the Amended and Restated Executive Short-Term Incentive Plan, consistent with the requirements of the performance-based compensation exemption under Section 162(m). Wolverine Worldwide, however, does not require all of its compensation programs, including programs under the plans listed above, to be fully deductible under Section 162(m) because Wolverine Worldwide believes it is important to preserve flexibility in administering compensation programs in a manner designed to promote varying corporate goals. Wolverine Worldwide has and in the future may continue to pay compensation that does not qualifyis limited in whole or in part as performance-based compensation.to tax deductibility.

Page 58  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement49


Table of Contents

2017 PROXY STATEMENT

Compensation Committee Report

The Committee has reviewed and discussed with management the information provided under the heading "Compensation Discussion and Analysis." Based on this review and discussion, the Committee recommended to the Board of Directors that the Company include the Compensation Discussion and Analysis section in this proxy statement and incorporate it by reference into the Company's Annual Report on Form 10-K.

Respectfully submitted,

Joseph R. Gromek (Chairperson),(Chair)
Jeffrey M. Boromisa
Gina R. Boswell
William K. Gerber
Nicholas T. Long

Compensation Committee Interlocks and Insider Participation.    During fiscal year 2016,2017, none of the members of the Compensation Committee was an officer or employee of the Company, was a former officer of the Company, nor had a relationship with the Company requiring disclosure as a related party transaction under Item 404 of Regulation S-K of the Securities Act of 1933. None of the Company's executive officers served on the compensation committee or board of directors of another entity whose executive officer(s) served as a director on the Company's Board or on the Compensation Committee.

See the"Compensation Discussion and Analysis" section for more information regarding the Compensation Committee's processes and procedures.

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 5950


Table of Contents

2017 PROXY STATEMENT

Summary Compensation Table

                            
  Name and Principal Position Year Salary1 Bonus Stock Awards2 Option Awards3 
Non-Equity Incentive Plan
Compensation4
 

Change in Pension Value and
Nonqualified Deferred
Compensation Earnings5
 All Other Compensation6 Total Total (excluding pension) 
                 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
  Blake W. Krueger                               
  Chairman, CEO 2016  $1,150,000  -  $4,385,006  $1,389,999  $831,376  $2,391,996  $34,958  $10,183,335  $7,791,339  
  and President 2015  $1,150,000  -  $6,992,678  $1,392,843  $525,254  $24,899  $32,928  $10,118,602  $10,093,703  
    2014  $1,183,654  $440,249  $4,383,045  $1,394,846  $1,631,132  $5,499,286  $18,847  $14,551,059  $9,051,773  
                                  
  Michael Jeppesen                               
  President, Heritage 2016  $559,135  -  $1,150,937  $170,001  $276,017  $364,635  $27,636  $2,548,361  $2,183,726  
  Group and Global 2015  $526,539  -  $576,588  $170,352  $430,029  $114,395  $22,057  $1,839,960  $1,725,565  
  Operations Group                               
  Michael D. Stornant                               
  Senior Vice President, 2016  $544,808  -  $1,011,716  $232,000  $202,514  $553,651  $29,248  $2,573,937  $2,020,286  
  CFO, Treasurer and 2015  $403,538  $266,649  $630,606  $159,033  $93,533  $412,331  $26,710  $1,992,400  $1,580,069  
  Chief Accounting Officer                               
  Richard J. Woodworth                               
  President, Wolverine 2016  $548,820  -  $732,269  $210,801  $164,816  $13,889  $39,952  $1,710,547  $1,696,658  
  Boston Group                               
  James D. Zwiers                               
  Executive Vice 2016  $642,058  -  $1,037,522  $210,801  $206,959  $734,223  $37,331  $2,868,894  $2,134,671  
  President (President, 2015  $624,539  -  $697,004  $211,232  $390,773  $17,604  $33,897  $1,975,049  $1,957,445  
  Wolverine Outdoor & 2014  $627,577  -  $803,213  $210,567  $478,608  $795,787  $17,856  $2,933,608  $2,137,821  
  Lifestyle Group for 2016)                               




GRAPHIC

1
Includes any amounts deferred under the Company's qualified 401(k) plan and, for Mr. Stornant, Executivethe Deferred Compensation Plan. 2014 included an extra pay period compared to 2015 and 2016 because the Company's fiscal year differs slightly from the calendar year.
2
Includes the grant date fair value of restricted stock unit awards and performance shareunit awards, as follows for 2016:2017:

Name



Service-based Restricted Stock Value    

Performance Share Value    
Total 

Service-based Restricted Stock Unit Value    

Performance Unit Value    
Total 

Krueger

 $2,084,998 $2,300,008 $4,385,006  $1,582,513 $4,028,352 $5,610,865 

Jeppesen

 $814,397 $336,540 $1,150,937 

Spaletto

 $574,522 $969,621 $1,544,143 

Stornant

 $678,198 $333,519 $1,011,716  $356,086 $582,707 $938,793 

Woodworth

 $398,750 $333,519 $732,269  $334,885 $548,027 $882,912 

Zwiers

 $646,400 $391,122 $1,037,522  $355,583 $581,859 $937,442 

Page 60  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement51


Table of Contents

2017 PROXY STATEMENT


Restricted stock wasor restricted stock units, as applicable, were valued using the closing market price of Wolverine Worldwide common stock on the date of the grant of the respective award. Performance sharesunits were valued using the closing market price of Wolverine Worldwide common stock on the date of grant of the respective award and assuming target performance for all performance periods, with an adjustment to value for the TSR modifier for 2017, all consistent with ASC Topic 718. Assuming maximum payout, at stretch performance (the highest levelwhich is structured to continue to allow the awards to be eligible to qualify as exempt performance-based compensation under Section 162(m) of performance under the award),Tax Code, the aggregate grant date fair value of performance shares awarded in 2016,2017 for each NEO (and, in parenthesis, the grant date fairmaximum value ofis combined with the sum of performance share awards assuming stretch performance was achieved and grant date fair value of restricted stock awards for 2016)2017) would have been: $5,294,774$24,170,113 ($7,379,772)25,752,625) for Mr. Krueger; $702,715$5,817,725 ($1,517,112)6,392,247) for Mr. Jeppesen; $696,375Spaletto; $3,496,244 ($1,374,573)3,852,329) for Mr. Stornant; $696,375$3,288,161 ($1,095,125)3,623,046) for Mr. Woodworth and $816,667$3,491,154 ($1,463,067)3,846,736) for Mr. Zwiers. Restrictions on such performance shareunit awards will lapse in the February following the last year of the applicable performance period, if at all, based on the Company's performance for the period (capped at 200%), potential +/- 25% adjustments for relative TSR performance, and base salary and target bonus percentage over the three-year performance period. The actual value of shares that vest is also dependent on the stock price at the time of vesting. For additional valuation assumptions, see the Stock-BasedStock Based Compensation footnote to Wolverine Worldwide's Consolidated Financial Statements for the fiscal year ended December 31, 201630, 2017 included in its Form 10-K for this year.
3
Represents the aggregate grant date fair value of stock options granted in the years shown, calculated in accordance with ASC Topic 718. Stock options were valued using the Black-Scholes-MertonBlack Scholes Merton model. For additional valuation assumptions, see the Stock-Based Compensation FootnoteNote to Wolverine Worldwide's Consolidated Financial Statements for the fiscal year ended December 31, 201630, 2017 included in its Form 10-K for this year.
4
Reflects the sum of performance bonus and individual bonus amounts earned in 2017, 2016 2015 and 2014,2015, respectively, and paid in 2018, 2017 2016 and 20152016 respectively. For Mr. Stornant, includes amounts deferred under the Deferred Compensation Plan.
5
All amounts in this column reflect, where applicable, the aggregate change in the actuarial present value of the accumulated benefits under the Wolverine Worldwide Employees' Pension Plan ("Pension Plan") and Wolverine World Wide, Inc. 409A Supplemental Executive Retirement Plan ("SERP") for Messrs. Krueger, Jeppesen, Stornant and Zwiers, and benefits under the Stride Rite Retirement Income Plan for Mr. Woodworth. The amounts in the table were determined using assumptions consistent with those used in Wolverine Worldwide's Consolidated Financial Statements for each respective year. See the "Pension Plans and 20162017 Pension Benefits" section starting on page 69.60. Nearly $1.3 million of Mr. Krueger's increase in pension value is attributable solely to a year-over-year decrease in actuarial discount rate.
6
The amounts listed in this column for 20162017 include Wolverine Worldwide's matching contributions to the accounts of the NEOs under Wolverine Worldwide's 401(k) plans, payments made by Wolverine Worldwide for the premiums on certain life insurance policies, tax and estate planning services, health care reimbursements and, in one instance, a car allowance, in the amounts listed in the table below. The amounts also include Company-paid relocation expenses for Mr. Spaletto, who was hired and moved near the Company's Michigan headquarters in 2017. $31,214 of the expenses included for Mr. Spaletto's relocation were paid as a tax gross up.

Name



401(k) Match    

Tax and Estate Planning    

Health   ��

Life Insurance Premiums    
Car Allowance 

401(k) Match    

Tax and Estate Planning    

Health    

Life Insurance Premiums    

Relocation Expenses    
Car Allowance 

Krueger

 $7,950 $7,560 $15,533 $3,915 -  $8,100 $7,775 $16,680 $4,248 $0 $0 

Jeppesen

 $7,950 - $18,898 $788 - 

Spaletto

 $12,150 $9,600 $17,690 $685 $93,435 $0 

Stornant

 $7,950 - $18,268 $3,030 -  $8,100 $0 $17,998 $3,284 $0 $0 

Woodworth

 $11,925 $6,201 $14,051 $775 $7,000  $12,150 $8,369 $15,498 $791 $0 $7,000 

Zwiers

 $7,950 $7,560 $18,898 $2,924 -  $8,100 $7,775 $19,998 $3,139 $0 $0 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 6152


Table of Contents

2017 PROXY STATEMENT

Grants of Plan-Based Awards in Fiscal Year 20162017

The following table provides information concerning each grant of an award made to the NEOs in fiscal year 2016:2017:


 

 

 

 

 

 

 

 

 



Estimated Future Payouts Under
Non-Equity Incentive Plan Awards1

 



Estimated Future Payouts Under
Equity Incentive Plan Awards2

 


    

 


 

 


 

 


 

 

 
​ 
  Name Award Type Grant Date 
Threshold
($)
 
Target
($)
 
Maximum
($)
 
Threshold
(#)
 
Target
(#)
 
Maximum
(#)
 

All Other Stock Awards: Number of Shares of Stock or
Units3
(#)
 

All Other Option Awards: Number of Securities
Underlying Options4
(#)
 
Exercise or Base Price of Option Awards5
($/Share)
 

Grant Date Fair Value of Stock and Option Awards6
($)


 
                     

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
  Krueger Annual Bonus     $718,750  $1,437,500  $2,875,000                       
    FY16-FY18 Performance Shares  02/10/16           69,655  139,310  320,701           $2,300,008  
    Stock Options  02/10/16                       425,076  $16.51  $1,389,999  
    Restricted Stock  02/10/16                    126,287        $2,084,998  
  Jeppesen Annual Bonus     $153,762  $307,524  $615,048                       
    FY16-FY18 Performance Shares  02/10/16           10,192  20,384  42,563           $336,540  
    Stock Options  02/10/16                       51,988  $16.51  $170,001  
    Restricted Stock  02/10/16                    35,445        $585,197  
    Restricted Stock  07/13/16                    10,000        $229,200  
  Stornant Annual Bonus     $149,822  $299,644  $599,289                       
    FY16-FY18 Performance Shares  02/10/16           10,101  20,201  42,179           $333,519  
    Stock Options  02/10/16                       70,948  $16.51  $232,000  
    Restricted Stock  02/10/16                    41,078        $678,198  
  Woodworth Annual Bonus     $137,205  $274,410  $548,820                       
    FY16-FY18 Performance Shares  02/10/16           10,101  20,201  42,179           $333,519  
    Stock Options  02/10/16                       64,465  $16.51  $210,801  
    Restricted Stock  02/10/16                    24,152        $398,750  
  Zwiers Annual Bonus     $176,566  $353,132  $706,263                       
    FY16-FY18 Performance Shares  02/10/16           11,845  23,690  49,465           $391,122  
    Stock Options  02/10/16                       64,465  $16.51  $210,801  
    Restricted Stock  02/10/16                  �� 39,152        $646,400  




GRAPHIC

Page 62  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement53


Table of Contents

2017 PROXY STATEMENT

1
Estimated payout levels relating to the performance bonus and individual bonus. Maximum amount assumes stretch revenue and pretax earnings performance and achievement of the maximum operating margin adjustment. For a description of these bonuses and the payouts under them, see pages 48-51.40 - 43.
2
Estimated payout levels of performance sharesstock units granted under the Amended and Restated Stock Incentive Plan of 20132016 (the "Stock Incentive Plan of 2013"2016") for the 2016-20182017-2019 performance period. FollowingThe maximum payout is structured to continue to allow the endawards to be eligible to qualify as exempt performance-based compensation under Section 162(m) of the Tax Code. Restrictions on such performance unit awards will lapse in the February following the last year of the applicable performance period, restrictions may lapseif at all, based on some, all or none of the performance shares depending upon the Company's achievementperformance for the period (capped at 200%), potential +/- 25% adjustments for relative TSR performance, and base salary and target bonus percentage over the three-year performance period. The actual value of shares that vest is also dependent on the relevant performance criteria.stock price at the time of vesting. The Company accrues, but does not pay, dividends on the performance shares during the performance period. At the end of the applicable performance period, the Company will pay to the NEO the accrued dividends (if any) on the performance shares for which the restrictions lapse. For a description of the performance sharesunits granted in 20162017 under the Stock Incentive Plan of 2013,2016, see pages 52-54.44 - 45.
3
The Company awarded service-based restricted stock unit awards under the Stock Incentive Plan of 2013 for all NEOs, and under the Stock Incentive Plan of 2016 for the July 13, 2016 grant to Mr. Jeppesen. The restrictions on 25%all NEOs. 20% of the sharesunits received under the awards reflected in this column lapse 25%vest on each of the first and second anniversaries of the date of grant of the award and 30% on the third and fourth anniversary and 50% onanniversaries of the fifth anniversarydate of grant of the award. All restrictions on shares of restricted stock lapseunits vest upon an NEO's death, disability or voluntary termination after attaining age 59 with ten years of service with the Company, subject to certain conditions. In the event of a change in control, as described under the "Benefits Upon a Change in Control Only" sub-heading on page 73, restrictions lapse on all shares.retirement. Holders of restricted stock units are entitled to receive dividends and to vote thedividend equivalents on restricted shares.stock units.
4
The Company granted stock options under the Stock Incentive Plan of 2013 to Mr. Krueger and under the Stock Incentive Plan of 2016 to all other NEOs. Stock options granted to NEOs vest ratably over three years beginning on the first anniversary of the grant date and have a term of 10 years. All stock options vest upon an NEO's death, disability or voluntary termination after attaining age 59 with ten years of service with the Company, subject to certain conditions. In the event of a change in control, as described under the "Benefits Upon a Change in Control Only" sub-heading on page 73, all stock options vest.
5
The exercise price is equal to the closing market price of shares of Wolverine Worldwide common stock on the date of the grant.
6
Represents the grant date fair value for stock options and award date fair value for performance sharestock units and service-based restricted stock unit awards made in fiscal year 2016,2017, determined as described in footnotesfootnote 2 and 3 to the "Summary Compensation Table."

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 6354


Table of Contents

2017 PROXY STATEMENT

Outstanding Equity Awards at 20162017 Fiscal Year-End

The following table provides information concerning options and stock awards that have not vested for each NEO outstanding as of December 31, 2016:30, 2017:

   Option Awards 
Stock Awards 

Name

 Grant Date 

Number of Securities Underlying
Unexercised Options Exercisable
(#)
 


Number of Securities Underlying
Unexercised Options
Unexercisable1
(#)
 Option Exercise Price
($)
 Option Expiration Date 

Number of Shares or Units of
Stock That Have Not Vested2
(#)
 Market Value of Shares or Units
of Stock That Have Not Vested3
($)
 Equity Incentive Plan Awards:
Number of Unearned Shares,
Units or Other Rights That Have
Not Vested4
(#)
 Equity Incentive Plan Awards:
Market or Payout Value of
Unearned Shares, Units or Other
Rights That Have Not Vested3
($)
 

              

Krueger

                       

 Various             355,923 $7,812,510     

 Various                 195,505 $4,291,335 

 2/10/10  44,266  - $12.50  2/10/20          

 2/9/11  98,000  - $18.25  2/8/21          

 2/8/12  114,000  - $19.92  2/7/22          

 2/6/13  200,778  - $21.48  2/5/23          

 2/11/14  150,189  75,095 $27.13  2/10/24          

 2/11/15  73,663  147,325 $28.00  2/10/25          

 2/10/16  -  425,076 $16.51  2/9/26          

Jeppesen

                       

 Various             93,592 $2,054,344     

 Various                 28,147 $617,827 

 2/8/12  22,400  - $19.92  2/7/22          

 2/6/13  25,240  - $21.48  2/5/23          

 2/11/14  14,749  7,374 $27.13  2/10/24          

 2/11/15  9,010  18,018 $28.00  2/10/25          

 2/10/16  -  51,988 $16.51  2/9/26          



GRAPHIC

Page 64  |

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

Table of Contents

2017 PROXY STATEMENT

   Option Awards 
Stock Awards 

Name

 Grant Date 

Number of Securities Underlying
Unexercised Options Exercisable
(#)
 


Number of Securities Underlying
Unexercised Options
Unexercisable1
(#)
 Option Exercise Price
($)
 Option Expiration Date 

Number of Shares or Units of
Stock That Have Not Vested2
(#)
 Market Value of Shares or Units
of Stock That Have Not Vested3
($)
 Equity Incentive Plan Awards:
Number of Unearned Shares,
Units or Other Rights That Have
Not Vested4
(#)
 Equity Incentive Plan Awards:
Market or Payout Value of
Unearned Shares, Units or Other
rights That Have Not Vested3
($)
 

              

Stornant

                       

 Various             59,764 $1,311,820     

 Various                 21,099 $463,123 

 2/6/08  7,800  - $12.53  2/5/18          

 4/16/08  2,600  - $13.85  4/15/18          

 2/10/09  27,000  - $8.56  2/9/19          

 2/10/10  16,800  - $12.50  2/10/20          

 2/9/11  12,300  - $18.25  2/8/21          

 2/8/12  12,640  - $19.92  2/7/22          

 2/6/13  13,590  - $21.48  2/5/23          

 2/11/14  7,941  3,971 $27.13  2/10/24          

 2/11/15  3,922  7,843 $28.00  2/10/25          

 6/12/15  4,229  8,458 $29.31  6/11/25          

 2/10/16  -  70,948 $16.51  2/9/26          

Woodworth

                       

 Various             50,143 $1,100,639     

 Various                 26,924 $590,982 

 2/6/13  17,030  - $21.48  2/5/23          

 2/11/14  7,945  3,972 $27.13  2/10/24          

 2/11/15  3,922  7,843 $28.00  2/10/25          

 2/10/16  -  64,465 $16.51  2/9/26          

Zwiers

                       

 Various             89,188 $1,957,677     

 Various                 31,573 $693,027 

 2/10/09  38,000  - $8.56  2/9/19          

 4/22/09  4,000  - $10.90  4/21/19          

 2/10/10  40,600  - $12.50  2/10/20          

 2/9/11  28,200  - $18.25  2/8/21          

 2/8/12  31,600  - $19.92  2/7/22          

 2/6/13  38,800  - $21.48  2/5/23          

 2/11/14  22,673  11,336 $27.13  2/10/24          

 2/11/15  11,172  22,342 $28.00  2/10/25          

 2/10/16  -  64,465 $16.51  2/9/26          

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 6555


Table of Contents

2017 PROXY STATEMENT




GRAPHIC
1
All stock options become exercisable as to one-thirdone third of the shares subject to the stock option on each of the first three anniversaries of the date of the grant. Stock option vesting may accelerate upon certain events, including death, disability or voluntary termination after attaining age 62 or age 50 with seven years of service (age 59, with ten years of service for 2016 and later grants) with the Company, subject to certain conditions, as further described in the "Grants of Plan Based Awards" section.conditions.

2018 PROXY STATEMENT

GRAPHIC

56

Table of Contents

2
The following table sets forth the vesting dates for the un-vestedunvested service-based restricted stock or stock unit awards of each NEO as of December 31, 2016:30, 2017:

Named
Executive
Officer




Vesting
Date


Number of Shares to Vest 

Krueger

   

2/6/1702/06/1818,37336,745 

2/8/1702/08/1823,20013,839 

2/11/1719,213

2/6/1836,745

2/02/11/1837,829 

2/10/02/08/1931,57113,839 

2/11/02/10/1957,04331,571 

2/02/11/1957,043

02/08/2020,759

02/10/2031,572 

2/02/11/2037,233 

2/11/02/08/2163,14420,759 

02/10/2163,144

JeppesenSpaletto

02/20/187,844

02/20/197,844

02/20/204,266

02/20/214,267

Stornant

   

2/6/1702/06/182,3102,490 

2/8/1702/08/184,5003,114 

2/02/11/17181,9022,016 

10/8/1706/12/185,0001,068 

2/6/1802/08/194,6203,114 

2/11/1802/10/194,17910,269 

10/8/1802/11/195,0003,042 

2/10/06/12/198,8611,069 

2/11/1902/08/206,0824,671 

7/13/1902/10/202,50010,270 

10/8/1902/11/2010,0001,983 

2/10/06/12/208,8612,138 

2/11/2002/08/214,5544,671 

7/13/202,500

2/02/10/2117,723

7/13/215,00020,539 

Page 66  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement57


Table of Contents

2017 PROXY STATEMENT

Named
Executive
Officer




Vesting
Date


Number of Shares to Vest 

StornantWoodworth

   

2/6/1702/06/181,2453,115 

2/8/1702/08/182,6102,928 

2/02/11/17181,0252,829 

2/6/1802/08/192,4902,929 

2/11/1802/10/192,0166,038 

6/12/1802/11/191,0684,267 

2/10/1902/08/2010,2694,393 

2/11/1902/10/203,0426,038 

6/12/1902/11/201,0692,785 

2/10/2002/08/2110,2704,393 

2/11/201,983

6/12/202,138

2/02/10/2120,53912,076 

WoodworthZwiers

   

2/6/171,558

2/11/171,437

12/12/1710,000

2/6/183,115

2/11/182,829

2/10/196,038

2/11/194,267

2/10/206,038

2/11/202,785

2/10/2112,076

Zwiers

2/6/173,550

2/8/1716,400

2/11/172,923

2/6/02/06/187,100 

2/11/02/08/185,7463,109 

2/02/11/185,746

02/08/193,110

02/10/199,788 

2/02/11/198,670 

2/10/02/08/209,7884,664 

2/11/02/10/205,6479,788 

2/02/11/205,647

02/08/214,665

02/10/2119,576 
3
The dollar values are calculated using a per share stock price of $21.95,$31.88, the closing price of Wolverine Worldwide common stock on December 30, 2016,29, 2017, the last business day of fiscal year 2016.2017.
4
Following the end of the applicable three-year performance period, restrictions may lapse on some, all or none of the performance shares depending upon the Company's achievement of the relevant EPS and BVA performance criteria. The number of shares listed assumes actual shares vested for the 2015-2017 cycle and assumes target performance for the 2014-2016 cycle2016-2018 and threshold performance for the 2015-2017 and 2016-20182017-2019 cycles.

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 6758


Table of Contents

2017 PROXY STATEMENT

Option Exercises and Stock Vested in Fiscal Year 20162017

 Option Awards 
Stock Awards
 

Option Awards
Stock Awards
 

 


Number of Shares
Acquired on Exercise
(#)





Value Realized
On Exercise1
($)
 


Number of Shares
Acquired on Vesting
(#)






Value Realized
On Vesting2
($)



 

Number of Shares
Acquired on Exercise
(#)



Value Realized
On Exercise1
($)



Number of Shares
Acquired on Vesting
(#)



Value Realized
On Vesting2
($)



 

Krueger

 
7,984
 
$93,173
 
178,310
 
$2,949,463
  


128,658

$2,926,287
 

Jeppesen

 - - 20,725 $342,951  

Spaletto

 

Stornant

 6,000 $57,660 13,238 $219,502  10,400$139,77610,206$232,061 

Woodworth

 - - 21,143 $389,541  21,919$563,242 

Zwiers

 24,584 $289,373 36,803 $609,091  33,338$758,591 
1
The Company calculates the dollar values by multiplying the number of shares of common stock acquired upon exercise by the difference between the exercise price and the closing price of the Company common stock on the exercise date.
2
The Company calculates the dollar values using the closing price of Wolverine Worldwide common stock on the date of vesting.

Page 68  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement59


Table of Contents

2017 PROXY STATEMENT

Pension Plans and 20162017 Pension Benefits

Wolverine Worldwide maintains the following defined benefit retirement plans covering Messrs. Krueger, Jeppesen, Stornant, and Zwiers: (1) the Wolverine Worldwide Employees' Pension Plan ("Pension Plan"), which is a funded and tax-qualified defined benefit plan under the Internal Revenue Code that covers eligible employees, and (2) the Wolverine World Wide, Inc. 409A Supplemental Executive Retirement Plan ("SERP"), which is an unfunded, non-qualified plan that covers individuals recommended by the CEO and approved by the Compensation Committee. Mr. Woodworth does not participate in these plans, but has "frozen" benefits under the Stride Rite Corporation Retirement Income Plan ("SR Plan"). Mr. Spaletto does not participate in these plans.

QUALIFIED PENSION PLANS

Participants vest in the Pension Plan after five years of qualifying service. Subject to the limitations imposed by the Internal Revenue Code, the Pension Plan generally pays a monthly benefit in an amount equal to a percentage of the participant's final average monthly earnings multiplied by his or her number of years of service. For purposes of this benefits formula, the Pension Plan caps years of service at 25 (30 for non-SERPnon SERP participants), and the percentages of final average monthly earnings are 2.4% for Mr. Krueger and 2.0% for Messrs. Jeppesen, Stornant and Zwiers. "Earnings" as used in this Pension Plan formula generally includes base salary and annual bonus, less Social Security allowance, and for 20162017 was capped at $265,000,$270,000, the IRS limit applicable to tax-qualifiedtax qualified plans.

Upon retirement, a participant may elect to receive the benefit in the form of a life annuity, 5-5 or 10-year10 year certain annuities, or joint and 50%, joint and 75%, or joint and 100% survivor annuities. The payments are actuarially adjusted based on the participant's election. Any election, other than an election to receive life annuity benefits, reduces the monthly benefit payable. The "normal" age at which benefits may be drawn under the plan is 65. Mr. Krueger is currently the only NEO eligible to begin drawing early retirement benefits under the Pension Plan.Plan, as described in the "Benefits Triggered By Retirement, Death or Permanent Disability" section.

SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN

Messrs. Krueger, Jeppesen, Stornant, and Zwiers participate in the SERP, which provides retirement benefits above amounts available under the Company's tax-qualifiedtax qualified Pension Plan. The SERP benefit generally equals the difference between the participant's retirement benefit under the Pension Plan and the benefits the participant would have received if there were no IRS-imposedIRS imposed cap on earnings when calculating the Pension Plan benefit. The SERP caps years of service at 25 in calculating a participant's benefit. The SERP also allows a retired participant who has five years of service to draw earlier (beginning at age 55) and on different terms than under the Pension Plan. A participant's earnings percentage multiplier is the same under the SERP as it is under the Pension Plan (2.4% for Mr. Krueger and 2.0% for Messrs. Jeppesen, Stornant and Zwiers). The Compensation Committee may grant additional deemed years of service under the SERP to a participant, subject to the cap of 25 years. The full benefit of any additional years of deemed service is paid under the SERP. Mr. Krueger reached the 25-year25 year cap in 2012.

If a retired participant draws the SERP benefit prior to age 65, the reduction factor is 0.333% for each month prior to age 60, and 0.1666% for each month between age 60 and age 65. As of the end of fiscal year 2016,2017, Mr. Krueger was the only NEO eligible to retire and begin drawing early benefits under the SERP.

SERP benefits are paid monthly, and the SERP has a lump sum payment option in the event of death or termination of employment after a change in control. The SERP also includes a disability benefit and a death benefit payable to the participant's designated beneficiary if the participant dies before retiring. The SERP provides for lump sum payments equal to 125% of the net present value of accrued benefits without regard to any reduction for early payment to participants who resign for good reason or are terminated by Wolverine other than for cause or due to death or disability within two years (Messrs. Stornant and Zwiers) or three years (Mr. Krueger) after a change in control.

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 6960


Table of Contents

2017 PROXY STATEMENT

cause or due to death or disability within two years (Messrs. Jeppesen, Stornant and Zwiers) or three years (Mr. Krueger) after a change in control.

The SERP also contains non-competition, confidentiality and employee non-solicitationnon solicitation provisions in favor of Wolverine Worldwide. Under the SERP non-competition provisions, a participant is not entitled to any benefit payment if the participant enters into certain relationships with a competing business prior to the date on which such benefit payment is due. If the participant's employment is terminated for serious misconduct or if Wolverine Worldwide cannot collect under an insurance policy purchased to fund SERP benefits for certain reasons, the Company may terminate a participant's benefits under the SERP. Wolverine Worldwide may terminate the SERP or stop further accrual of SERP benefits for a participating NEO at any time, but termination will not affect previously accrued benefits.

PENSION BENEFITS IN FISCAL YEAR 20162017

The following table provides for each NEO certain information concerning each plan that provides for payments or other benefits at, following, or in connection with retirement:

Name


Plan Name



Number of Years
Credited Service
(#)



Present Value of
Accumulated Benefit1
($)



Payments During
Last Fiscal Year
($)



 
Plan Name



Number of Years
Credited Service
(#)



Present Value of
Accumulated Benefit1
($)



Payments During
Last Fiscal Year
($)



 

  

Krueger

 SERP 25 $16,623,1702-   SERP 25 $18,970,9152-  

 Pension 21 $1,641,573 -   Pension 22 $1,988,655 -  

Jeppesen

 SERP 5 $531,397 -  

Spaletto

 SERP - - -  

 Pension 5 $257,172 -   Pension - - -  

Stornant

 SERP 20 $575,663 -   SERP 21 $1,194,457 -  

 Pension 20 $762,681 -   Pension 21 $971,037 -  

Woodworth3

 SERP - - -   SERP - - -  

 Pension - - -   Pension - - -  

 SR Plan 3 $111,435 -   SR Plan 3 $126,750 -  

Zwiers

 SERP 19 $1,887,768 -   SERP 20 $2,541,250 -  

 Pension 19 $671,085 -   Pension 20 $861,928 -  
1
These values are as of December 31, 2016,30, 2017, and are calculated assuming the participants will commence their benefits at age 65 (in the form of the annuity elected by the NEO) and use the modified RP2014RP-2014 mortality tables for males and females (post-retirement)(post retirement) projected generationally with modified MP2016MP-2017 projection scale and the following discount rates (compared to 5.00% in 2016): 4.36%rates: 3.81% WEPP; 4.33%3.80% SERP; 4.34%3.80% SR Plan.
2
The present value of Mr. Krueger's accumulated benefit under the SERP is $2,929,695$2,512,180 greater taking into account his deemed years of service. Mr. Krueger was previously granted three additional service years in 1996 in recognition of his service as a member of Wolverine Worldwide's executive team for three years before becoming a participant in the SERP, and additional deemed years of service were previously granted as part of Mr. Krueger's CEO compensation. The present value of Mr. Krueger's SERP benefit would be $13,693,475$16,458,735 if 2122 service years were used to calculate his benefit. Mr. Krueger reached 25 years of service in 2012, the maximum years of service permitted under the SERP, and will not accrue any further years of service under the SERP.
3
Mr. Woodworth does not participate in the Pension Plan or SERP, but has "frozen" benefits under the SR Plan.

Page 70  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement61


Table of Contents

2017 PROXY STATEMENT

Nonqualified Deferred Compensation

Wolverine Worldwide maintains a Deferred Compensation Plan. This unfunded and non-qualified plan allows executives and other eligible senior employees of the Company to elect to defer all or a portion of their base salary, cash bonus, or other performance-basedperformance based cash compensation. Wolverine Worldwide may, but need not, credit a participant's account under the plan with an additional discretionary Company contributions, which may be subject to a vesting schedule and which would vest in full on a change in control. Amounts deferred pursuant to the Deferred Compensation Plan may be invested, at the direction of the participant, in an investment fund, index, or other investment vehicle, as designated by the Compensation Committee to be available under the plan, and earnings, if any, are credited to the participant's account.

Accounts are paid out upon the earliest to occur of (i) a qualifying separation from service, (ii) a change in control (as such term is defined in the plan), and (iii) a termination of the Deferred Compensation Plan. Payment must generally be made, or installment payments must begin, (as elected by the participant at the time of deferral) within 60 days of the event triggering payment.

Mr. Stornant is the only NEO who has elected to defer amounts under the Deferred Compensation Plan. Wolverine Worldwide did not make any discretionary Company contributions on behalf of Mr. Stornant or any other NEO during 2016.2017.

NONQUALIFIED DEFERRED COMPENSATION

Name


Executive
Contributions
in 20162017
($)




Registrant
Contributions
in 20162017
($)




Aggregate Earnings
in 20162017
($)



Aggregate
Withdrawals /
Distributions
($)




Aggregate Balance
at Last FYE
($)



            

Stornant

 $13,4625,0001 - $0282 - $13,46213,461.521  
1
Reflects the amount deferred by Mr. Stornant with respect to 20162017 compensation. These amounts are also reported for Mr. Stornant in the Summary Compensation Table under "Salary" and "Non-Equity Incentive Plan Compensation."
2
Reflects market-basedmarket based earnings (losses) on amounts credited to Mr. Stornant under the Deferred Compensation Plan.

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 7162


Table of Contents

2017 PROXY STATEMENT

Potential Payments Upon Termination or Change in Control

Wolverine Worldwide has entered into an Executive Severance Agreement with each NEO that provides certain rights, including the right to receive payments in the event of a termination of employment following a change in control. The Company also has entered into an agreement with Mr. Krueger regarding certain termination benefits in the event of termination of his employment under certain other circumstances described below.

BENEFITS TRIGGERED BY TERMINATION FOR CAUSE OR VOLUNTARY TERMINATION

An NEO is not entitled to receive any additional forms of severance payments or benefits upon termination of employment for Cause or upon the NEO's voluntary decision, other than for Good Reason, to terminate his employment.

BENEFITS TRIGGERED BY TERMINATION OTHER THAN FOR CAUSE OR FOR GOOD REASON

Mr. Krueger entered into a Separation Agreement on March 13, 2008, which states that upon termination of his employment by Wolverine Worldwide without Cause or termination by Mr. Krueger with Good Reason, as such terms are defined in Mr. Krueger's Separation Agreement, Wolverine Worldwide will pay Mr. Krueger the following payments in exchange for a general release of claims in favor of Wolverine Worldwide: (1) continued base salary for 18 months (reduced by payments he receives if he is employed by a Competing Business, as defined in Mr. Krueger's Separation Agreement); (2) the pro-ratapro rata portion of the annual incentive bonus and the 3-year3 year bonus for all uncompleted performance periods based on actual corporate performance for the applicable performance periods; (3) the pro-ratapro rata portion of the annual individual performance bonus relating to personal performance objectives; and (4) retiree medical benefits for Mr. Krueger, his spouse and dependents for a period starting on the day after the termination date and ending on the last day of the 18th month following the month in which the termination date falls.

"Cause" generally is defined in Mr. Krueger's Separation Agreement to mean: (1) any act or omission knowingly undertaken or omitted with the intent of causing material damage to Wolverine Worldwide; (2) any intentional act involving fraud, misappropriation or embezzlement, that causes material damage to Wolverine Worldwide; (3) repeated willful failure to substantially perform any of his significant duties as reasonably directed by the Board of Directors of Wolverine Worldwide; (4) a conviction (including any plea of guilty or nolo contendere) of any criminal act that (a) results in the executive serving prison time and not being able to perform the normal duties of his position for more than thirty (30) days; or (b) causes material damage to Wolverine Worldwide; or (5) chronic or habitual use or consumption of drugs or alcohol that causes material damage to Wolverine Worldwide.

"Good Reason" generally is defined in Mr. Krueger's Separation Agreement to mean: (1) a material reduction in base compensation, including a reduction in base salary or opportunities under Wolverine Worldwide's bonus plans or equity plans (other than those implemented for the executive team as a whole); (2) a material reduction in authority, duties, or responsibilities; (3) a requirement to report to a Company officer or employee instead of reporting directly to the Board of Directors; or (4) certain relocations, other than those related to a change in the location of Wolverine Worldwide's headquarters affecting a majority of the executive team.

Page 72  |

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement


Table of Contents

2017 PROXY STATEMENT

BENEFITS TRIGGERED UPON A CHANGE IN CONTROL

Benefits Upon Termination Following a Change in Control.    Under the Executive Severance Agreements entered into with the NEOs, payments and benefits are triggered when employment is terminated without "Cause" or when an executive terminates employment for "Good

2018 PROXY STATEMENT

GRAPHIC

63

Table of Contents

"Good Reason" within two years (Messrs. Jeppesen,Spaletto, Stornant, Woodworth and Zwiers) or three years (Mr. Krueger) following a change in control of Wolverine Worldwide.

Upon such a qualifying termination, Wolverine Worldwide will pay the lump sum severance payment under the Executive Severance Agreement composed of the following: (1) unpaid base salary and bonus payments that had been earned; (2) in lieu of a bonus payment under the Annual Bonus Plan, an amount equal to the quotient of the number of days the NEO was employed by Wolverine Worldwide, or any successor company in the year of termination, divided by the number of days in the year, multiplied by 100% of the greater of either (a) the bonus awarded to the NEO under the annual bonus plan for the preceding year and (b) the average paid to the NEO over the preceding two-yeartwo year period under the annual bonus plan; (3) in lieu of payments under the various three-yearthree year performance periods that remain open on the date of termination, if any, an amount equal to the bonus the NEO would have received based on actual and assumed performance measures, multiplied by the quotient of the number of days the NEO participated in the performance period prior to the termination, divided by the total number of days in the performance period (in determining the earnings per share or other performance measures that can be determined annually for any year subsequent to the year of termination, performance will equal the level required to attain the maximum goal under the three-yearthree year plan for that year); (4) either two (Messrs. Jeppesen,Spaletto, Stornant, Woodworth and Zwiers) or three (Mr. Krueger) times the sum of (a) the NEO's highest annual base salary during the 12-month12 month period prior to termination and (b) the greater of (i) the average amount earned by the NEO during the previous two years under the annual bonus plan and (ii) the amount earned during the previous year under the Annual Bonus Plan; (5) 100% of the positive spread for any stock options held by the NEO on the date of termination, whether or not vested; (6) in the case of Messrs. Krueger and Zwiers, an excise tax gross-upgross up adjustment (note: the agreements with Messrs. Jeppesen,Spaletto, Stornant and Woodworth were entered into after 2008 and that the Committee determined to not provide such gross-upsgross ups after that date); and (7) in the case of Messrs. Jeppesen,Spaletto, Stornant and Zwiers, the present value of an additional three years of deemed service under the Pension Plan and SERP. Upon a termination of employment following a change of control, Wolverine Worldwide or any successor company will maintain for a period of six months to one year the NEO's benefits under the then-currentthen current benefit plans, programs or arrangements that the NEO was entitled to participate in immediately prior to the termination date. In addition, Wolverine Worldwide or any successor company will provide outplacement services through the last day of the second calendar year following the calendar year of termination.

"Change in Control" under the Executive Severance Agreements generally means certain changes in composition of the Board of Directors, certain acquisitions of 20% or more of Wolverine Worldwide's common stock or combined outstanding voting power of Wolverine World Wide, Inc., and other specified reorganizations, mergers, consolidations, liquidations, dissolutions or distributions of substantial assets (unless such transactions result in the creation of an entity in which at least 50% of the common stock and combined voting power is owned by the owners of record prior to the transaction, no single shareholder owns more than 20% of the combined voting power and a majority of the board remains unchanged).

"Cause" is defined under the Executive Severance Agreements to generally mean the willful and continued failure to substantially perform duties or willfully engaging in gross misconduct that is injurious to the Company.

"Good Reason" is defined under the Executive Severance Agreements to generally mean: (1) any materially adverse change in position, duties, responsibilities or title, or any removal, involuntary termination or failure to re-elect an officer; (2) a reduction in annual base salary; (3) any relocation or requirement to substantially increase business travel; (4) the failure to continue providing any executive incentive plans or bonus plans; (5) the failure to continue any employee benefit plan or compensation plan unless a comparable plan is available; (6) the failure to pay any salary, bonus, deferred compensation or other compensation; (7) the failure to obtain an assumption agreement from any successor; (8) any purported termination of the employment which is not effected in a manner prescribed by the Executive Severance Agreement; or (9) any other material breach by Wolverine Worldwide or any successor company of its obligations under the Executive Severance Agreement.

Benefits Upon a Change in Control Only.    UponFor 2017 and future years, the Company adopted double-trigger vesting, meaning that equity vesting only accelerates upon a qualifying termination of employment after a change in control. For grants prior to 2017, upon a change in control of Wolverine Worldwide, absent a determination by the Compensation Committee to the contrary, all of each NEO's outstanding stock options become immediately exercisable in full and will remain exercisable

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

|  Page 73


Table of Contents

2017 PROXY STATEMENT

during their remaining term, regardless of whether the NEO remains an employee of Wolverine Worldwide or any successor company. The Committee may determine that one or all of the NEOs shall receive cash in an amount equal to the positive spread amount.amount associated with these options. In addition, upon a change in control of Wolverine Worldwide all other outstanding equity incentive awards of the NEOs that were granted prior to 2017, including shares of restricted stock, become immediately and fully vested and non-forfeitable. To the extent that the Company has made discretionary contributions under the

2018 PROXY STATEMENT

GRAPHIC

64


Table of Contents

Deferred Compensation Plan that are subject to a vesting schedule, any unvested portion of these contributions will vest on a change in control. Change in control for this purpose generally means certain changes in the composition of the Board of Directors, certain acquisitions of 20% of Wolverine Worldwide's common stock (50% in the case of the Deferred Compensation Plan) and other specified reorganizations, mergers, consolidations, liquidations, dissolutions or dispositions of substantial assets. Equity awards granted to the NEOs in 2017 no longer have single trigger acceleration upon a change in control.

Excise Tax Gross-Up.Gross Up.    The Compensation Committee previously determined that Wolverine Worldwide would not provide excise tax gross-upgross up payments in employment agreements entered into after 2008. Messrs. Krueger and Zwiers are the only NEOs who have excise tax gross-upgross up protection in their agreements.

BENEFITS TRIGGERED BY RETIREMENT, DEATH OR PERMANENT DISABILITY

Pension Plan.    In the event of death before retirement, the Pension Plan provides the surviving spouse of a vested participant a death benefit equal to the qualified pre-retirement survivor annuity as defined in the Internal Revenue Code (generally 50% of the participant's accrued normal retirement benefit). This benefit is paid annually to the surviving spouse beginning when the participant would have turned 60 and continues for the life of the surviving spouse. For participants with at least three years of service as of December 31, 2003, and who have at least 10 years of service and are employed by the Company at the time of death, the amount of the survivor benefit under the Pension Plan is calculated as though the participant had continued as an employee of the Company until age 65 at the compensation level as of the date of death and the benefit begins upon the date of death, unreduced for early commencement. The survivor benefit for participants who meet all the criteria set forth in the preceding sentence, but who die when they are not employed by the Company, are entitled to a joint and survivor benefit commencing upon the date of death, unreduced for early commencement.

SERP.    If a SERP participant dies before beginning to receive benefits under the SERP, the Company must, based on the participant's election, pay the beneficiary either a monthly annuity or a lump sum death benefit equal to the present value of the benefit computed as if the participant had retired on the date of death, had begun receiving benefits at age 55 and had continued to receive benefits for the remainder of the participant's life expectancy. If the participant dies after beginning to receive benefit payments, benefits cease unless the participant was receiving benefits in the form of one of the joint and survivor annuity optional elections under the plan or had elected benefits in a form that provides for a continuation of benefits.

If a participant becomes disabled (as defined), the SERP provides a disability benefit equal to 60% of the normal retirement accrued benefit based upon years of service up to the date that the participant became disabled through the date the participant reaches age 65 (at which point, the participant would begin drawing full SERP benefits) or is no longer disabled.

Annual Bonus Plan.    Upon termination of employment at least six months after the beginning of a fiscal year due to death, disability or early or normal retirement, an NEO is entitled to receive a pro rata portion of any annual bonus award earned under the Annual Bonus Plan based on the NEO's service during such fiscal year and actual performance under the Annual Bonus Plan. The annual bonus is payable at the same time and in the same manner as awards are paid to other NEOs for the fiscal year.

Stock Incentive Plans.    Upon death, disability or voluntary termination of employment after attaining age 62 or age 5059 with seventen years of service with the Company (50 years of age and seven years of service or age 62 for grants prior to 2016), subject to certain conditions, the restrictions applicable to each NEO's shares of restricted stock terminate automatically and stock options vest in full if held(prorated for more than one year or, if employed for less than one year after the grant, on a percentage basis based on months employed after the grant divided by 12.grants prior to 2016). Upon death, disability or voluntary termination of employment after attaining age 62 or59 with ten years of service (50 years of age 50 withand seven years of service or age 62 for grants prior to 2016) with the Company, subject to certain conditions, the restrictions on performancetime-vested shares lapse on a prorated basis, based on months employed in the performance period and actual Company performance during the performance period. Any prorated award is payable at the time awards are paid to other NEOs.or units vest. At fiscal year-end, Mr. Krueger was the only NEO eligible for early

Page 74  |

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement


Table of Contents

2017 PROXY STATEMENT

vesting as a result of age or service with the Company. On February 10, 2016, for equity grants occurring on or after that date, the Compensation Committee determined to change the age and years of service requirements for retirement vesting eligibility from the attainment age of 62 or age 50 with seven years of service to the attainment of age 59 with ten years of service and determined to fully accelerate all stock options and service-based restricted shares rather than providing prorated acceleration for such awards held for less than one year.

Deferred Compensation Plan.    Upon death, disability, or other qualifying separation from service, including retirement, all in accordance with Section 409A of the Internal Revenue Code, all amounts deferred by the NEOs under the Deferred Compensation Plan, including any vested amounts credited to the NEOs pursuant to a discretionary Company contribution, shall generally be paid, or commence payment, within 60 days of the termination in accordance with the schedule elected by the NEO at the time of deferral.

2018 PROXY STATEMENT

GRAPHIC

65


Table of Contents

DESCRIPTION OF RESTRICTIVE COVENANTS THAT APPLY DURING AND AFTER TERMINATION OF EMPLOYMENT

The SERP contains non-competition, confidentiality and employee non-solicitationnon solicitation provisions in favor of Wolverine Worldwide. Under the non-competition provisions of the SERP, the participant will not be entitled to any benefit payment if, prior to the date on which such benefit payment is due, the participant enters into certain relationships with a competing business.

ESTIMATED PAYMENTS ON TERMINATION OR CHANGE IN CONTROL

The following table summarizes the potential payments and benefits payable to each NEO upon a change in control or termination of employment following each of the triggering events set forth in the table. As required, the amounts in the table assume that the termination of employment or change in control of Wolverine Worldwide took place on the Company's last day of fiscal 2016,2017, which was December 31, 2016.30, 2017. The amounts set out below are in addition to benefits that are generally available to the Company's employees such as distributions under the Company's 401(k) savings plan, disability or life insurance benefits and accrued vacation. Due to the many factors that affect the nature and amount of any benefits provided upon the termination events discussed below, any actual amounts paid or distributed to NEOs may be different. Factors that may affect these amounts include timing during the year of the occurrence of the event, Wolverine Worldwide's stock price and the NEO's age and years of service.

The value of the accelerated vesting of unvested equity-based compensation awards was computed using the closing market price ($21.95)$31.88 of Wolverine Worldwide's common stock on December 30, 2016,29, 2017, the last business day in fiscal 2016.2017. The value for unvested restricted stock is computed by multiplying $21.95$31.88 by the number of shares of the NEO's restricted stock that would vest as a result of an event. The value of stock options that would vest as a result of an event equals the difference between the exercise price of each option and $21.95.$31.88.

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 7566


Table of Contents

2017 PROXY STATEMENT

Each of the hypothetical events described in the following table (the highlighted blue headings in the left-handleft hand column) is calculated and reported as a discrete event. For example, the amounts disclosed under the "Change in Control Only" heading are not cumulative with the amounts disclosed under the "Change in Control/Termination" heading.

 Termination Event and Payments/Benefits  Krueger  Jeppesen  Stornant  Woodworth  Zwiers   Termination Event and Payment / Benefits  Krueger  Spaletto  Stornant  Woodworth  Zwiers  


 

Termination by Company for Cause or Voluntary Termination (other than for Good Reason or due to Retirement)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Termination by Company for Cause or Voluntary Termination (other than for Good Reason or due to Retirement)

 


 

-

 

 

 

-

 

 

 

-

 

 

 

-

 

 

 

-

 

 
​ ​ ​ ​ 
      
 Termination by Company Other Than for Cause or by Executive for Good Reason  $6,525,6161                  Termination by Company Other Than for Cause or by Executive for Good Reason  $9,336,8381  -   -   -   -  
​ ​ ​ ​ 
      
 Change in Control/Termination                       Change in Control / Termination                      
​ ​ 
 

Executive Severance Agreement2

   $19,303,052   $3,945,92713  $5,163,36013  $1,659,20913  $8,457,889  
 

Benefits under Executive Severance Agreement3

   $60,714   $56,429   $56,492   $59,921   $58,555  
​ ​ 
 

Stock Incentive Plans4

   $10,124,923   $2,337,159   $1,697,777   $1,451,328   $2,308,366   

Executive Severance Agreement2

   $47,190,753   $2,837,52813  $7,671,35913  $4,282,18613  $12,587,899  
 

Lump sum payment under the SERP5

   $22,759,627   $1,039,773   $1,252,332   -   $4,026,587   

Benefits under Executive Severance Agreement3

   $62,285   $62,535   $58,886   $61,830   $59,818  
 

                       

Stock Incentive Plans4

   $16,256,361   $772,165   $2,999,130   $2,326,856   $3,313,677  
 

TOTAL

   $52,248,316   $7,379,288   $8,169,961   $3,170,458   $14,851,397   

Lump sum payment under the SERP5

   $24,044,107   -   $2,516,414   -   $5,245,630  
      
 Death                       Death                      
​ ​ ​ ​ 
 

SERP6

   $18,368,498   $931,794   $968,779   -   $2,929,220   

SERP6

   $19,896,557   -   $1,821,935   -   $3,764,652  
 

Pension Plan7

   $989,778   $145,716   $1,098,705   $44,996   $1,103,900   

Pension Plan7

   $1,032,071   -   $1,173,275   -   $1,178,821  
 

Stock Incentive Plans4

   $10,124,923   $2,337,159   $1,697,777   $1,451,328   $2,308,366   

Stock Incentive Plans4

   $16,256,361   $772,165   $2,999,130   $2,326,856   $3,313,677  
 

Earned Incentive Compensation8

   $4,542,471   $786,218   $611,570   $652,848   $779,278   

Earned Incentive Compensation8

   $10,173,853   $1,115,345   $1,390,971   $1,426,329   $1,775,272  
      
 Disability                       Disability                      
​ ​ ​ ​ 
 

SERP9

   $18,452,334   $711,761   $1,030,857   -   $3,658,941   

SERP9

   $19,690,533   -   $1,969,229   -   $4,499,125  
 

Stock Incentive Plans4

   $10,124,923   $2,337,159   $1,697,777   $1,451,328   $2,308,366   

Stock Incentive Plans4

   $16,256,361   $772,165   $2,999,130   $2,326,856   $3,313,677  
 

Earned Incentive Compensation8

   $4,542,471   $786,218   $611,570   $652,848   $779,278   

Earned Incentive Compensation8

   $10,173,853   $1,115,345   $1,390,971   $1,426,329   $1,775,272  
      
 Retirement                       Retirement                      
​ ​ ​ ​ 
 

SERP10

   $18,452,334   $708,950   $890,446   -   $2,572,657   

SERP10

   $19,690,533   -   $1,635,674   -   $3,298,033  
 

Pension Plan10

   $1,813,070   $305,484   $833,788   $95,557   $730,091   

Pension Plan10

   $2,026,340   -   $1,025,963   -   $908,734  
 

Stock Incentive Plans4,11

   $10,124,923   -   $410,158   -   -   

Stock Incentive Plans4,11

   $16,256,361   -   $466,281   -   -  
 

Earned Incentive Compensation8,11

   $4,542,471   -   $274,998   -   -   

Earned Incentive Compensation8,11

   $10,173,853   -   $723,467   -   -  
      
 Change in Control Only                       Change in Control Only                      
​ ​ ​ ​ 
 

Stock Incentive Plans12

   $10,124,923   $2,337,159   $1,697,777   $1,451,328   $2,308,366   

Stock Incentive Plans12

   $14,050,392   -   $2,502,758   $1,860,037   $2,818,007  
1
The estimate for Mr. Krueger assumes target performance for the 2016-2018 and 2017-2019 performance periods and actual performance for the 2015-2017 and 2016-2018 performance periods.period. Actual payout or vesting, if any, would be determined and made at the end of those periods. The amount reflected in the table also includes an estimated cost of $17,520$20,557 for retiree medical benefits for 18 months and the estimated cost of $25,000 for outplacement services.
2
Payments would be triggered after termination of employment under certain circumstances within two years (Messrs. Jeppesen,Spaletto, Stornant, Woodworth and Zwiers) or three years (Mr. Krueger) following a change in control. Includes amounts payable in cash under the terms of the Executive Severance Agreement, excluding the value of the cash payout to each NEO of the option spread for already vested options. The timing of the payment would be delayed to the extent earlier payment would trigger Section 409A of the tax code. The value of unvested options and service-based restricted shares that vest upon a change in control under the terms of the Company's stock incentive plans are included in the Stock Incentive Plans row.
3
These estimates assume that Wolverine Worldwide, or any successor company, maintains the benefit plans for a period of one year after termination and the outplacement services for a period beginning with the date of termination and ending on the last day of the second calendar year following the calendar year in which the date of termination occurred.

Page 76  |

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement


Table of Contents

2017 PROXY STATEMENT

4
Reflects the value of unvested stock options and shares of restricted stock that would vest because of the event.
5
Reflects the entire lump sum benefit payable to applicable NEOs, including any accumulated benefit. The timing of the payment would be delayed to the extent earlier payment would trigger Section 409A of the Tax Code.
6
Reflects the entire lump sum death benefit payable to a participating NEO's beneficiary, including any accumulated benefit.

2018 PROXY STATEMENT

GRAPHIC

67


Table of Contents

7
Amounts reflect the net present value of the annuity paid to the surviving spouse calculated using the same discount rate and mortality assumptions used in the Pension Benefits table under the heading "Pension Benefits in Fiscal Year 2016"2017" under the heading "Pension Plans and 20162017 Pension Benefits." In accordance with the terms of the Pension Plan, the death benefit for Messrs. Krueger and Zwiers was calculated as though the NEO had continued as an employee of Wolverine Worldwide until age 65 at the compensation level as of the date of death.
8
Under the Annual Bonus Plan and the terms of performance share awards, each NEO may be eligible to receive a pro rata portion of any award if employment is terminated as a result of any of the specified events in the table. The amount reported represents (a) actual payout under the Annual Bonus Plan for fiscal year 2016,2017, (b) actual payout under the 2014-20162015-2017 performance cycle and the 2015-2016 cycle and (c) estimated target performance for the 2015-20172016-2018 and 2016-20182017-2019 performance cycles. Performance shares would vest on a prorated basis based on actual Company performance.
9
Reflects the net present value of the annuity using the same discount rate and mortality assumptions used in the Pension Benefits table and assuming the NEO drew the disability benefit until age 65 and then the normal retirement benefit.
10
Reflects the net present value of benefits, as reflected in the Pension Benefits table under the heading "Pension Benefits in Fiscal Year 2016"2017" under the heading "Pension Plans and 20162017 Pension Benefits."
11
Mr. Krueger is the only NEO eligible for retirement (as defined in the applicable plan) for all awards at fiscal 20162017 year end. Mr. Stornant is eligible for retirement (as defined in the Stock Incentive Plan of 2013) at fiscal 20162017 year end for awards granted prior to 2016. As such, Mr. Stornant is eligible for accelerated vesting of such awards upon retirement.
12
Reflects the value of unvested stock options and shares of restricted stock (including performance share awards) that would vest because of the event.
13
The Executive Severance Agreements with Messrs. Jeppesen,Spaletto, Stornant and Woodworth do not include excise tax gross-upgross up adjustments. Under the provisions of their Agreements, if payments to Messrs. Jeppesen,Spaletto, Stornant or Woodworth under the Agreement would trigger application of an excise tax, the Company would reduce the payment to an amount that avoids application of the excise tax or pay the full amount, whichever results in the greater after-tax amount to the executive.

CEO PAY RATIO

As required by Section 953(b) of the Dodd-Frank Wall Street Reform and Consumer Protection Act, and Item 402(u) of Regulation S-K, we are providing the following information about the relationship of the annual total compensation of our employees and the annual total compensation of Blake Krueger, the Company's Chief Executive Officer.

For 2017, our last completed fiscal year the annual total compensation of the employee of the Company identified at median was $64,167, and the annual total compensation of the CEO, as reported in the Summary Compensation Table above, was $12,018,559.

Based on this information, the 2017 ratio of the annual total compensation of Mr. Krueger to the median of the annual total compensation of all employees was estimated to be 188 to 1.

The methodology and the material assumptions, adjustments, and estimates that we used to identify the median of the annual total compensation of all our employees, as well as to determine the annual total compensation of our "median employee" and our CEO, are described below.

    We determined that, as of October 1, 2017, our employee population consisted of approximately 3,745 (2,884 in the U.S. and 861 outside the U.S.) individuals globally. After excluding employees from India (15 employees) and Vietnam (39 employees) pursuant to the "de minimis" exception provided in the rules, we used a base of 3,691 employees for purposes of determining the "median employee." We selected October 1, 2017, which is within the last three months of 2017, as the date upon which we would identify the median employee to allow sufficient time to identify the median employee given the global scope of our operations.

    To identify the median employee from our employee population, we used annual base salary as well as bonus and other cash incentives paid for the 12-month period ending October 15, 2017 as our consistently applied compensation measure. In making this determination, we annualized the compensation of all newly hired regular employees during this period.

    Once we identified our median employee, we combined all of the elements of such employee's compensation for fiscal 2017 in accordance with the SEC's rules, resulting in annual total compensation of $64,167. The difference between such employee's cash compensation and annual total compensation determined for purposes of this calculation was $23,825, which includes change in pension value, employer paid health care and life insurance premiums, and 401(k) match.

    With respect to the annual total compensation of our CEO, we used the amount reported in the "Total" column of our 2017 Summary Compensation Table included in the Proxy Statement.

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 7768


Table of Contents

2017 PROXY STATEMENT

Proposal 2  Advisory Resolution Toto Approve Executive Compensation

The Company is asking its shareholders to indicate their support for Wolverine Worldwide's NEO compensation, as described in this Proxy Statement. This proposal, commonly known as a "say-on-pay""say on pay" proposal, gives the Company's shareholders the opportunity to express their view on compensation for the Company's NEOs. The say-on-paysay on pay vote is advisory and, therefore, not binding on the Company, the Compensation Committee or the Board. Even though non-binding, the Board and Compensation Committee value the opinions of Wolverine Worldwide's shareholders and will review and consider the voting results when making future decisions regarding the Company's executive compensation program.

At the 2017 annual meeting of shareholders, the Company also held an advisory vote on the frequency of future say-on-pay votes. Our shareholders voted in favor of an annual say-on-pay vote and the Company has elected to follow such recommendation. In accordance with Rule 14a-21(b) of the Exchange Act, shareholders will be asked to vote again on how frequently the Company should hold future say-on-pay votes at the Company's 2023 annual meeting of shareholders.

The Company encourages shareholders to read the "Compensation"Compensation Discussion and Analysis"Analysis" ("CD&A") section of this proxy statement beginning on page 39.34. As described in the CD&A section, the Compensation Committee has structured the executive compensation program to achieve the following key objectives:

    Align the interests of NEOs with those of the shareholders through incentives based on achieving performance objectives that enable increased shareholder value

    Provide incentives for achieving specific, near-termnear term corporate, business unit and individual goals and reward the achievement of those goals

    Provide incentives for achieving pre-established, longer-termlonger term corporate financial goals and reward achievement of those goals

    Attract and retain talented NEOs who will lead Wolverine Worldwide and drive superior business and financial performance

The executive compensation program is designed to achieve these objectives, in part, by:

    Weighting at-riskat risk and variable compensation (annual bonuses and long-term incentives) much more heavily than fixed compensation (base salaries)

    Rewarding annual performance while maintaining emphasis on longer-term objectives

    Blending cash, non-cash, long- and short-term compensation components, and current and future compensation components

The Company encourages shareholders to read the Summary Compensation Table and other related compensation tables and narrative, appearing on pages 60-77,51-68, which provide detailed information on the compensation of the Company's NEOs.

The Compensation Committee and the Board of Directors believe the Company's compensation program and its policies and procedures articulated in the CD&A section are effective in aligning the interests of the Company's NEOs with the interests of shareholders, promoting the achievement of the Company's near and long termlong-term objectives, and increasing shareholder value.

In accordance with the rules under Section 14A of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and as a matter of good corporate governance, the Company asks shareholders to approve the following advisory resolution at the 20172018 Annual Meeting of Shareholders:

RESOLVED, that the shareholders of Wolverine World Wide, Inc. (the "Company") approve, on an advisory basis, the compensation of the Company's named executive officers disclosed in the Compensation Discussion and Analysis section, the Summary Compensation Table and the related compensation tables, notes and narrative in the Proxy Statement for the Company's 20172018 Annual Meeting of Shareholders.

Board RecommendationBOARD RECOMMENDATION

The Board recommends that you vote "FOR" approval of the advisory resolution to approve executive compensation.

Page 78  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement69


Table of Contents

2017 PROXY STATEMENT

Proposal 3 – Advisory Vote on the
Frequency of Future Advisory Votes
on Executive Compensation

Pursuant to Section 14A of the Exchange Act, the Company is asking its shareholders to vote on whether future advisory votes on executive compensation of the nature reflected in Proposal 2 above should occur every year, every two years or every three years. You may cast your vote on your preferred voting frequency by choosing the option of one year, two years, three years or abstain from voting when you vote. Shareholders are not voting to approve or disapprove the Board's recommendation. This advisory vote on the frequency of future advisory votes on executive compensation is non-binding on the Board of Directors. The Board may decide that it is in the best interests of the Company's shareholders and the Company to hold an advisory vote on executive compensation on a more or less frequent basis and may vary its practice based on factors such as discussions with shareholders and the adoption of material changes to compensation programs.

BOARD RECOMMENDATION

The Board recommends that you vote for conducting future advisory votes on executive compensation "EVERY ONE YEAR."

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

|  Page 79

Table of Contents

2017 PROXY STATEMENT

Proposal 4 – Ratification of Appointment of
Independent Registered Public Accounting
Firm

Ernst & Young LLP ("Ernst & Young") was the Company's independent registered public accounting firm for the fiscal year ended December 31, 2016.30, 2017. The Audit Committee has reappointed Ernst & Young as the Company's independent registered public accounting firm for the current fiscal year. As a matter of good corporate governance, the Audit Committee has determined to submit its appointment of Ernst & Young to the Company's shareholders for ratification. If this appointment is not ratified by the holders of a majority of shares cast affirmatively or negatively on the matter, the Audit Committee will review its future selection of an independent registered public accounting firm. Even if the appointment is ratified, the Audit Committee in its discretion may select a different independent registered public accounting firm any time during the year if it determines that such a change would be in the best interests of the Company and the Company's shareholders.

The Audit Committee reviewed Ernst & Young's performance prior to appointing it as the Company's independent registered public accounting firm, and considered:

    the historical and recent performance of Ernst & Young on the Company's audit, including the quality of the engagement team and Ernst & Young's experience, client service, responsiveness and technical expertise

    the Public Company Accounting Oversight Board report of selected Ernst & Young audits

    the appropriateness of fees charged

    Ernst & Young's familiarity with the Company's accounting policies and practices and internal control over financial reporting

    Ernst & Young's financial strength and performance

Representatives of Ernst & Young are expected to be present at the Annual Meeting. They will have an opportunity to make a statement if they desire to do so, and are expected to be available to respond to appropriate questions from shareholders.

Board RecommendationBOARD RECOMMENDATION

The Board recommends that you vote "FOR" ratification of the Audit Committee's selection of the firm of Ernst & Young LLP as the Company's independent registered public accounting firm for fiscal year 2017.2018.

Page 80  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement70


Table of Contents

2017 PROXY STATEMENT

Audit Committee Report

The Audit Committee of the Board of Directors consists of five directors who are independent under the Company's Director Independence Standards, the NYSE listed company standards, and applicable SEC standards. The Audit Committee represents and assists the Board in fulfilling its oversight responsibility regarding the Company's financial statements and the financial reporting process, the internal control over financial reporting, the performance of the internal audit function and the independent registered public accounting firm, the qualifications and independence of the independent registered public accounting firm, the annual independent audit of Wolverine Worldwide's financial statements and internal control over financial reporting, and compliance with legal and regulatory requirements. The Audit Committee is directly responsible for appointing, retaining, compensating, overseeing, evaluating and terminating (if appropriate) Wolverine Worldwide's independent registered public accounting firm. Wolverine Worldwide's management has primary responsibility for the financial statements and the financial reporting process, including the application of accounting and financial principles, the preparation, presentation and integrity of the financial statements, and the systems of internal controls and other procedures designed to promote compliance with accounting standards and applicable laws and regulations. Wolverine Worldwide's independent registered public accounting firm is responsible for expressing an opinion on the conformity of Wolverine Worldwide's financial statements with generally accepted accounting principles and for auditing the effectiveness of Wolverine Worldwide's internal control over financial reporting.

The Audit Committee has taken steps to provide assurances regarding Audit Committee composition and procedures, the independence of Wolverine Worldwide's independent registered public accounting firm and the integrity of Wolverine Worldwide's financial statements and disclosures. These steps include: (i) reviewing the Audit Committee Charter; (ii) reviewing with legal counsel and the independent registered public accounting firm the Accounting and Finance Code of Ethics; (iii) maintaining financial, accounting and business ethics complaint procedures to allow employees, shareholders and the public to report concerns regarding Wolverine Worldwide's financial statements, internal controls and disclosures; and (iv) reviewing procedures for the Audit Committee to pre-approve all audit and non-audit services provided by Wolverine Worldwide's independent registered public accounting firm.

As part of its supervisory duties, the Audit Committee has reviewed Wolverine Worldwide's audited financial statements for the fiscal year ended December 31, 2016,30, 2017, and has discussed those financial statements with Wolverine Worldwide's management and internal financial staff, and the internal auditors and independent registered public accounting firm with and without management present. The Audit Committee has also reviewed and discussed the following with Wolverine Worldwide's management and the financial staff, and with the internal auditors and independent registered public accounting firm with and without management present:

    Accounting and financial principles and significant assumptions, estimates and matters of judgment used in preparing the financial statements

    Allowances and reserves for accounts receivable, inventories and taxes

    Accounting for acquisitions, pension plans and equity-based compensation plans

    Goodwill impairment analysis

    Other significant financial reporting issues and practices

The Audit Committee has discussed with Wolverine Worldwide's independent registered public accounting firm the results of its examinations and its judgments concerning the quality, as well as the acceptability, of Wolverine Worldwide's accounting principles and such other matters that it is required to discuss with the independent registered public accounting firm under applicable rules, regulations or generally accepted auditing standards, including the matters required to be discussed by applicable rules of the Public Company Accounting Oversight Board ("PCAOB"). In addition, the Audit Committee has received from the independent registered public accounting firm the written disclosures and the letter required by the applicable requirements of the PCAOB regarding the independent registered public accounting firm's communications with the Audit Committee concerning independence rules and has discussed their independence from Wolverine Worldwide and Wolverine Worldwide's management with them, including a consideration of the compatibility of non-audit services with

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

|  Page 81

Table of Contents

2017 PROXY STATEMENT

their independence, the scope of the audit and the scope of all fees paid to the independent registered public accounting firm during the year. After and in reliance upon the reviews and discussions described above, the Audit Committee recommended that the audited financial

2018 PROXY STATEMENT

GRAPHIC

71


Table of Contents

statements for the fiscal year ended December 31, 2016,30, 2017, be included in Wolverine Worldwide's Annual Report on Form 10-K for the year then ended to be filed with the SEC.

Respectfully submitted,

William K. Gerber (Chairperson)(Chair)
Jeffrey M. Boromisa
Roxane Divol
Brenda J. Lauderback
Michael A. Volkema

Page 82  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement72


Table of Contents

2017 PROXY STATEMENT

Independent Registered Public
Accounting Firm

The Company's Audit Committee has adopted a policy under which the Audit Committee must approve all audit and non-audit services provided by the Company's independent registered public accounting firm, Ernst & Young LLP, and which prohibits Ernst & Young LLP from providing any non-audit services that are prohibited by the SEC or the PCAOB. The Company's Audit Committee provides categorical pre-approval for routine and recurring services, with specific service descriptions and budgets. All audit services, internal control-relatedcontrol related services, and other services not within the specifically pre-approved service descriptions and budgets require engagement-specificengagement specific pre-approval. With certain exceptions (such as pre-approval of audit services), the Audit Committee may delegate engagement-specificengagement specific pre-approval to one or more Audit Committee members, and has so delegated in certain instances to the Audit Committee Chairperson. Management must communicate to the Audit Committee at its next regularly scheduled meeting any services approved by an Audit Committee member. Wolverine Worldwide's Audit Committee pre-approved all fees paid to Ernst & Young LLP for services performed in 20162018 and 2015.2017. The aggregate fees billed by Ernst & Young LLP for audit and non-audit services were:

 
2016

2015
 
2017

2016

Audit Fees1

 $1,843,600 $1,607,400  $1,877,000 $1,843,600 

Audit Related Fees

 - -  - - 

Total Audit and Audit Related

 $1,843,600 $1,607,400 

Total Audit & Audit Related Fees

 $1,877,000 $1,843,600 

Tax Fees

          

Tax Compliance

 $1,141,800 $777,600  $941,500 $1,141,800 

Tax Planning & Advisory

 $370,000 $100,250  $60,000 $370,000 

Tax Planning & Advisory Other

 - -  - - 

Total Tax Fees

 $1,511,800 $877,850  $1,001,500 $1,511,800 

All Other Fees

 - -  - - 

Total Fees

 $3,355,400 $2,485,250 

TOTAL FEES

 $2,878,500 $3,355,400 
1
"Audit Fees" is comprised of fees for the annual audit, reviews of the financial statements included in Wolverine Worldwide's Quarterly Reports on Form 10-Q10 Q audit of internal control over financial reporting, foreign statutory audits and consultations concerning accounting matters associated with the annual audit.

Wolverine Worldwide's Audit Committee has adopted a policy restricting the Company's hiring of current or former partners or employees of the independent registered public accounting firm retained by the Company.

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 8373


Table of Contents

2017 PROXY STATEMENT

Proposal 5 –4 — Approval of Amended
and
Restated Executive Short-TermStock Incentive
Incentive Plan (Annual Bonus Plan)of 2016

OVERVIEWOverview

To provide incentives and rewards for achievement of annual corporate and business unit goals, on March 13, 2017,On February 7, 2018 (the "Amendment Date"), the Board of Directors unanimously adopted and approved the Wolverine World Wide, Inc. Stock Incentive Plan of 2016, as amended and restated (the "Plan"), subject to shareholder approval,approval. The Plan amends and restates the Amended and Restated Executive Short-TermWolverine World Wide, Inc. Stock Incentive Plan (Annual Bonus Plan)of 2016, which was approved by Company shareholders at the 2016 annual meeting (the "Restated Annual Bonus"Current Plan"). The Restated Annual Bonus Plan would amendallows grants of cash awards, stock options, stock appreciation rights, restricted stock, restricted stock units and restate the existing Amendedstock awards, any of which may be performance-based, and Restated Executive Short-Term Incentive Plan (Annual Bonus Plan),for incentive bonuses. The only other equity plan under which was most recently approved by shareholders at the 2012 Annual Meeting of Shareholders (the "2012 Annual Plan").

The Restated Annual Bonus Plan differs from the 2012 Annual Plan in three main ways: (a) it would extend the termcommon stock of the 2012 AnnualCompany may be issued is the Outside Directors' Deferred Compensation Plan, which authorizes the issuance of shares only to the first meeting ofnon-employee directors. If shareholders in 2022; (b) it would update the performance criteria that the Compensation Committee may select for the purpose of setting and determining annual bonuses, and (c) it would make clarifying and other minor changes. The term of the 2012 Annual Plan expires at this year's Annual Meeting of Shareholders unless shareholdersdo not approve the extension ofPlan, the 2012 AnnualCurrent Plan by approvingwill remain in existence, but the Restated Annual Bonus Plan at the 2017 Annual Meeting of Shareholders.Company will not have sufficient shares under it to meet its short- or long-term needs.

PURPOSE OF THE PLANKey Changes in the Plan

The Restated Annual Bonusamendment and restatement of the Plan is designedgenerally effective on the Amendment Date and makes the following changes, as described in more detail under "Plan Summary" below:

    Increases the shares available under the Plan by 8.5 million shares, subject to provide executive officers, senior corporateshareholder approval;

    Extends the term of the Plan by approximately two years, from February 10, 2026 to February 7, 2028, subject to shareholder approval;

    ��
    Provides that awards subject to time-based vesting that are granted on or after the Amendment Date are subject to "double-trigger" vesting on a change in control of the Company; and divisional officers

    Makes other administrative changes, including changes clarifying the treatment of awards subject to performance-based vesting on a change in control of the Company.

Notwithstanding the foregoing, the terms of the Plan, as amended and other key employeesrestated on the Amendment Date, will only apply to awards granted after the Amendment Date. Awards granted prior to the Amendment Date continue to be governed by the terms of the Current Plan as in effect on November 2, 2017, which were those same terms in effect as of immediately prior to the Amendment Date. It is the intent of the Company or its subsidiaries withthat the opportunity for bonuses basedamendment and restatement of the Plan on the performanceAmendment Date not constitute a "material modification" of the CompanyPlan or any business unit or units to which the employee is assigned, as applicable. The Restated Annual Bonus Plan is intended to allow the Company to grant awards designed to qualify as performance-based compensation under Section 162(m) of the Code, as amended, and will be interpreted and administered to achieve that purpose, however, there can be no guarantee that amounts payable under the Restated Annual Bonus Plan will be treated as qualified performance-based compensation under Section 162(m). The Company intends to continue its established practice of paying annual incentive bonuses to officers and key management employees based on individual performance goals. Participants in the Restated Annual Bonus Plan may also receive cash or other bonuses from the Company under other bonus programs, which may or may not qualify for deductibility under Section 162(m) of the Code. No payment under any such other arrangement may be contingent upon failure to satisfy the criteria for payment of an incentive bonus under the Restated Annual Bonus Plan.

The Board believes it is in the best interests of the Company and its shareholders to provide for a shareholder-approved plan under which annual bonuses paid to its executive officers can qualify for deductibility for federal income tax purposes. Accordingly, the Company has structured the Restated Annual Bonus Plan in a manner such that paymentsgranted under it can satisfyprior to the requirements for "performance-based" compensationAmendment Date within the meaning of Section 162(m) of the Code.Internal Revenue Code of 1986, as amended (the "Code") and the Plan will be interpreted in accordance with the foregoing intent.

Why You Should Vote For the Plan

The Board of Directors recommends that the Company's shareholders approve the Plan because it believes that equity awards are a critical part of the Company's compensation program and are essential to the Company's ability to effectively compete for and appropriately motivate and reward key talent. The Board of Directors believes that it is in the interests of both the Company and its shareholders to strengthen the Company's ability to attract, motivate and retain high quality employees, directors and consultants and to incentivize such persons to achieve the Company's financial and strategic goals through the issuance of equity and other performance-based awards. The Company may also grant annual bonusesis seeking shareholder approval of the Plan because the Board of Directors does not believe that the shares available for issuance with respect to equity awards under the Restated AnnualCurrent Plan that are not intendedsufficient to meet the requirements for "performance-based" compensation within the meaning of Section 162(m). Notwithstanding the factCompany's short- or long-term needs. The Company believes that the Restated Annual Bonus Plan has been structured to enable the Company to pay bonuses that are intended to constitute "performance-based" compensation, there is no guarantee that amounts payableavailability of an additional 8.5 million shares under the Restated Annual Bonus Plan will qualify as such and, as described in the Compensation Discussion & Analysis section of this proxy statement, the Compensation Committee may, and has, awarded compensation that does not qualify as performance-based compensation.

In general, Section 162(m) places a limit on the deductibility for federal income tax purposes of the compensation paidaddition to the NEOs set forth inremaining shares under the Summary Compensation Table, other thanCurrent Plan (2,673,893 shares at the Chief Financial Officer, who were employed by the Company on the last dayend of its taxable year. Under Section 162(m), compensation paidfiscal 2017) would provide sufficient additional shares to such persons in excess of $1 million in a taxable year is not generally deductible. However, compensation that qualifies as "performance-based" as determined under Section 162(m) does not count against the $1,000,000 limitation.continue to make awards at historical average rates for 2-3 years.

Page 84  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement74


Table of Contents

2017 PROXY STATEMENT

One of the requirements of "performance-based" compensation for purposes of Section 162(m) is that the material terms of the performance goal under which compensation may be paid be disclosed to and approved by the Company's shareholders at least once every five years. For purposes of Section 162(m), the material terms include: (a) the employees eligible to receive compensation; (b) a description of the business criteria on which the performance goal is based; and (c) the maximum amount of compensation that can be paid to an employee under the performance goal. Each of these aspects of the Restated Annual Bonus Plan is discussed below, and shareholder approval of the Restated Annual Bonus Plan is intended to constitute approval of each of these aspects of the Restated Annual Bonus Plan for purposes of the approval requirements of Section 162(m) of the Code.

Promotion of Good Corporate Governance Practices

The Plan includes a number of provisions that we believe promote good corporate governance and the interests of shareholders. Under the Plan:

    Stock options and stock appreciation rights may not be granted with exercise prices lower than the fair market value of the underlying shares on the grant date

    The administrator may not, without prior approval of the Company's shareholders, "reprice" any previously granted underwater stock options or stock appreciation rights

    Shares subject to an award under the Plan may not again be made available for issuance under the Plan if such shares were: (i) subject to a stock-settled stock appreciation right and were not issued upon the net settlement or net exercise of such stock appreciation right, (ii) used to pay the exercise price of a stock option or the purchase price, if any, for an award, (iii) delivered to or withheld by the Company to pay the withholding taxes related to an award, or (iv) repurchased on the open market with the proceeds of a stock option exercise

    The Plan has a fungible share feature whereby so-called "full value" awards are counted against the share pool at a higher rate (2.6:1) than stock options or stock appreciations rights

    Outstanding awards under the Plan may be forfeited in the event a participant engages in an act of misconduct

    The Plan administrator may recover awards made under the Plan and payments under or gain in respect of any award in accordance with the Company's Policy for Recovery of Incentive Compensation or any other clawback policy maintained by the Company

    Awards generally must be granted with vesting schedules pursuant to which they will not vest or become exercisable for at least one year

    The Plan limits the aggregate grant date value of awards that may be granted to non-employee directors

    No dividends or dividend equivalents will be paid with respect to performance-based restricted stock units or performance-based restricted stock until the underlying performance awards vest

    No dividends or dividend equivalents will be paid with respect to shares subject to stock options or stock appreciation rights

    Awards generally may not be transferred except by will or the laws of descent and distribution or, if approved by the administrator, to certain family members, family trusts, or family partnerships pursuant to a gift or domestic relations order

    Awards subject to time-based vesting that are granted on or after the Amendment Date are subject to "double-trigger" vesting on a change in control of the Company

SUMMARY OF THE PLANKey Data

The following is a summary of the principal features of the Restated Annual Bonus Plantable provides information regarding equity awards outstanding and is qualified in its entirety by reference to the terms of the Restated Annual Bonus Plan set forth in Appendix A to this Proxy Statement. The Restated Annual Bonus Plan is effective as of March 13, 2017, contingent upon shareholder approval.

The Restated Annual Bonus Plan is administered by the Compensation Committee of the Board of Directors (the "Compensation Committee") or such other committee as the Board designates. The Compensation Committee currently consists of four independent members, all of whom are "non-employee directors" as defined in Rule 16b-3 issuedshares available for future awards under the Exchange Act and "outside directors" as defined in the regulations issued under Section 162(m) of the Code. Except as limited by the Restated Annual Bonus Plan, the Compensation Committee has all of the express and implied powers and duties set forth inCompany's equity plans as of December 30, 2017, the Restated Annual Bonus Plan and has full authority and discretion to interpret the Restated Annual Bonus Plan and to make all other determinations considered necessary or advisable for the administrationend of the Restated Annual Bonus Plan. The Compensation Committee can adopt such other rules, policies and forms for the administration, interpretation and implementationCompany's fiscal year (and without giving effect to approval of the Restated Annual Bonus Plan as it considers advisable. All determinations, interpretations and selections made by the Compensation Committee regarding the Restated Annual Bonus Plan are final and conclusive. The Compensation Committee may delegate certain administrative functions to individuals designated by the committee.

For each fiscal year or part thereof (in the case of an individual who only becomes eligible to participate after the beginning of the fiscal year), the Compensation Committee selects the executive officers (currently eight persons), senior corporate and divisional officers and other key employees (currently approximately 833 persons in the aggregate) who would be participants for the year. The Compensation Committee may limit the number of executive officers and senior corporate and divisional officers and other key employees who would be participants for a fiscal year or part thereof. Selection as a participant for a fiscal year or part thereof by the Compensation Committee is limited to that fiscal year or part thereof. An individual is a participant for a fiscal year or part thereof only if designated as a participant by the Compensation Committee for such fiscal year or part thereof. The amount of bonus any individual receives under the Restated Annual Bonus Plan depends upon corporate and/or business unit performance for each fiscal year and is not presently determinable for the Company's 2017 fiscal year. The benefits set forth in the table below were paid under the 2012 Annual Plan with respect to fiscal 2016:

Name and Position


Dollar Value

Blake W. Krueger, Chairman, CEO and President

$831,376

Michael Jeppesen, President, Wolverine Heritage Group and Global Operations Group

$229,888

Michael D. Stornant, Senior Vice President, Chief Financial Officer and Treasurer

$173,299

Richard J. Woodworth, President, Wolverine Boston Group

$123,655

James D. Zwiers, President, Wolverine Outdoor & Lifestyle Group

$172,529

Executive Group (non-NEO)

$148,309

Non-Executive Director Group

$0

Non-Executive Officer Employee Group

$6,988,924

The Compensation Committee establishes performance goals for each participant in the manner and within the time limits specified in the plan. A target bonus goal is established by the Compensation Committee, expressed as a percentage of the participant's base salary or a

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 8575

Table of Contents

under this Item 4). We have no equity awards outstanding other than stock options, restricted stock, restricted stock units and performance awards (in the form of both performance restricted stock and performance restricted stock units).

Total shares underlying all outstanding stock options

6,089,664

Weighted average exercise price of outstanding stock options

$20.05

Weighted average remaining contractual life of outstanding stock options (years)

5.8

Total shares underlying all outstanding and unvested performance shares and units

1,690,668

Total shares underlying all outstanding and unvested restricted stock and units (excluding performance shares)

2,025,072

Shares available for future awards that could be issued under Current Plan1

2,673,893

Shares available for future issuance under the Outside Directors' Deferred Compensation Plan1

111,282
1
Upon approval of the Plan, the only additional shares available for future awards will be the additional 8.5 million shares approved under the Plan. The 111,282 shares available under the Outside Directors' Deferred Compensation Plan are only for issuance to non-employee directors. No shares under any other plan will be available for future issuance.

Section 162(m) of the Code

The Board of Directors believes that it is in the best interests of the Company and its shareholders to continue to maintain an equity incentive plan under which awards made to the Company's executive officers before November 2, 2017 may continue to qualify as exempt "performance based" compensation for purposes of Section 162(m) (to the extent applicable). Prior to the enactment of the Tax Cuts and Jobs Act on December 22, 2017 ("Tax Act"), Section 162(m) of the Code generally limited to; $1,000,000 the federal income tax deduction available to publicly held companies for compensation paid in any one year to the Company's chief executive officer or any of the Company's three other most highly compensated executive officers (other than the Company's CFO), with certain exceptions for "qualified performance-based compensation." For compensation awarded under a plan before November 2, 2017 to fit within this exception under Section 162(m) of the Code, among other things, the following terms must be disclosed to and approved by the shareholders of the company before the compensation is paid: (i) a description of the employees eligible to receive such awards, (ii) a description of the business criteria on which the performance goals may be based, and (iii) the maximum amount that can be paid to any participant for a specified period. While it is the intent of the Company that the amendment and restatement of the Plan on the Amendment Date not constitute a "material modification" of the Plan or awards granted under it prior to the Amendment Date within the meaning of Section 162(m) of the Code, there can be no guarantee that awards made before November 2, 2017 under the Plan will be deductible as qualified performance-based compensation under Section 162(m) of the Code. In addition, the Compensation Committee has and will continue to have authority to pay or provide compensation (including under the Plan, if approved by shareholders) that is not deductible under Section 162(m) of the Code in order to maintain a competitive compensation program and provide compensation that will attract and retain highly qualified executives

Plan Summary

The following summary of the material terms of the Plan is qualified in its entirety by reference to the complete statement of the Plan, which is set forth in Appendix A to this proxy statement.

Administration

The Plan will be administered by the Compensation Committee, which is referred to in this summary in its capacity as administrator of the Plan as the "administrator." Any power of the Compensation Committee as administrator may also be exercised by the Board of Directors, except to the extent that the grant or exercise of such authority would cause any award or transaction to become subject to (or lose an exemption under) the short-swing profit recovery provisions of Section 16 of the Exchange Act or cause an award designated as a performance award not to qualify for treatment as performance-based compensation under Section 162(m) of the Code, to the extent applicable. Subject to the express provisions of the Plan, the administrator is authorized and empowered to do all things that it determines to be necessary or appropriate in connection with the administration of the Plan. All decisions, determinations and interpretations by the Compensation Committee regarding the Plan and awards granted under the Plan will be final and binding on all participants and other persons holding or claiming rights under the Plan or to an award under the Plan. The Compensation Committee may authorize one or more officers of the Company to perform any or all things that the administrator is authorized and empowered to do or perform under the Plan; provided, however, that no such officer may designate himself or herself as a recipient of any awards granted under the authority delegated to

2018 PROXY STATEMENT

GRAPHIC

76


Table of Contents

2017 PROXY STATEMENT

specified dollar amount.such officer and that any delegation of the power to grant awards to an officer must otherwise be consistent with the requirements of Section 157(c) of the Delaware General Corporation Law. The Compensation Committee then establishes incentive bonus levels, expressed as a percentagehas designated the Company's CEO, CFO, general counsel and secretary, and head of the target bonus, which is paidhuman resource function to assist in administering the Plan and executing award agreements and other documents entered into under the Plan. In addition, the Compensation Committee may delegate any or all aspects of the day-to-day administration of the Plan to one or more officers or employees of the Company or any subsidiary, and/or to one or more agents.

References to Section 162(m) of the Code in this "Administration" section, as well as in the sections captioned "Shares Subject to the participant at specified levelsPlan and to Awards," "Restricted Stock and Restricted Stock Units," "Incentive Bonuses" and "Qualifying Performance Criteria" below, shall refer to such Code section as in effect prior to December 22, 2017, including the regulations thereunder and other applicable Internal Revenue Service guidance, whether promulgated or issued before or after December 22, 2017.

Eligibility

Any person who is a current or, to the extent consistent with Section 409A of performancethe Code, prospective officer or employee of the Company or of any Company subsidiary will be eligible for selection by the Company, a business unit, subsidiary, division,administrator for the grant of awards under the Plan. In addition, non-employee directors and any service providers who have been retained to provide consulting, advisory or profit center, as applicable. The term incentive bonus, as used in the Restated Annual Bonus Plan, means an annual bonus awarded and paid to a participant forother services to the Company or to any Company subsidiary will be eligible for the grant of awards under the Plan. Stock options intended to qualify as "incentive stock options" ("ISOs") within the meaning of Section 422 of the Code may only be granted to employees of the Company or a Company subsidiary. As of March 1, 2018, approximately 7 executive officers, 415 employees, 10 non-employee directors and a very limited number (likely less than 10) of other service providers would be eligible to participate in the Plan. As of this same date, the closing price of a share of common stock of the Company was $29.00.

Shares Subject to the Plan and to Awards

Subject to changes in the Company's capitalization, the aggregate number of shares of the Company's common stock issuable pursuant to all awards under the Plan will not exceed 6,100,000 (the number of shares authorized under the Current Plan as approved by shareholders on April 21, 2016), plus an additional 8,500,000 shares, plus any shares of the Company's common stock underlying awards granted under the Company's Stock Incentive Plan of 2013 and the Company's Stock Incentive Plan of 2010 that on or after the effective date of the Current Plan, or the Amendment Date, as applicable, cease for any reason to be subject to such awards (other than by reason of exercise or settlement of the awards to the extent they are exercised for or settled in vested and non-forfeitable shares). Any shares granted under stock options or stock appreciation rights will be counted against this limit on a one-for-one basis, and any shares granted under any other awards will be counted against this limit as 2.6 shares for every one share subject to such award. The shares issued pursuant to awards granted under the Plan may be shares that are authorized and unissued or issued shares that were reacquired by the Company, including shares purchased in the open market. No fractional shares will be delivered under the Plan.

For purposes of determining the share limits described in the paragraph above, the aggregate number of shares issued under the Plan at any time will equal only the number of shares actually issued (as calculated above) upon exercise or settlement of an award. Notwithstanding the foregoing, shares subject to an award under the Plan may not again be made available for issuance under the Plan if such shares were: (i) subject to a stock-settled stock appreciation right and were not issued upon the net settlement or net exercise of such stock appreciation right, (ii) used to pay the exercise price of a stock option or the purchase price, if any, for an award, (iii) delivered to or withheld by the Company to pay the withholding taxes related to an award, or (iv) repurchased on the open market with the proceeds of a stock option exercise. Shares subject to awards that have been canceled, expired, forfeited or otherwise not issued under an award and shares subject to awards settled in cash will not count as shares issued under the Plan for purposes of the above limit.

Subject to certain adjustments, the aggregate number of shares that may be delivered, or the value of which could be paid in cash or other property, under awards granted under the Plan during a fiscalany calendar year or part thereofto any one participant may not exceed 3,600,000 and the aggregate number of shares that is based upon achievementmay be issued pursuant to the exercise of pre-established objectives.ISOs granted under the Plan may not exceed 3,600,000. The Compensation Committee also establishes any specific conditions under whichmaximum amount payable pursuant to that portion of an incentive bonus couldgranted in any calendar year to any participant under the Plan that is intended to satisfy the requirements for "performance-based compensation" under Section 162(m) of the Code may not exceed $20,000,000. The aggregate grant date fair value of awards (computed as of the date of grant in accordance with applicable financial accounting rules) granted under the Plan during any calendar year to any one non-employee director will not exceed $400,000.

2018 PROXY STATEMENT

GRAPHIC

77


Table of Contents

In addition, (i) no portion of any grant of restricted stock will be scheduled to vest prior to the date that is one year following the date the restricted stock is granted; (ii) no portion of any grant of an option or stock appreciation right will be scheduled to become exercisable prior to the date that is one year following the date the option or stock appreciation right is granted; and (iii) no portion of any grant of a restricted stock unit or incentive bonus will be scheduled to vest or be settled, paid or distributed prior to the date that is one year following the date the award is granted; provided; however, that awards that result in the issuance of an aggregate of up to 5% of the shares reserved for issuance under the Plan may be granted to eligible persons without regard to the minimum vesting, exercisability, settlement, payment and distribution provisions described in this paragraph.

Stock Options

Stock options granted under the Plan may either be ISOs or stock options that are not intended to qualify as ISOs ("nonqualified stock options" or "NQSOs"). The administrator will establish the exercise price per share under each stock option, which will not be less than the fair market value (or 110% of the fair market value in the case of ISOs granted to individuals who own more than 10% of the Company's common stock) of a share on the date the stock option is granted, except in certain cases where substitute or replacement awards are granted in connection with a merger or acquisition. The administrator will establish the term of each stock option, which in no case may exceed a period of 10 years from the date of grant (or five years in the case of ISOs granted to individuals who own more than 10% of the Company's common stock). Unless the administrator determines otherwise, (i) upon termination of employment other than due to death, disability, retirement or termination for cause, to the extent vested on the date of such termination, stock options remain exercisable for three months following such date (or until the expiration date of the stock option, if earlier), (ii) upon death or disability, stock options become fully vested and remain exercisable for one year following such event (or until the expiration date of the stock option, if earlier), (iii) upon retirement, stock options become fully vested and remain exercisable until their expiration date, and (iv) upon termination of employment for cause, all stock options are forfeited.

No dividends or dividend equivalents may be paid or granted in respect of shares subject to stock options or stock appreciation rights and no holder of a stock option is entitled to any dividends with respect to the shares subject to stock options or appreciation rights unless and until such awards have vested and have been exercised in accordance with the terms of the Plan and the applicable award agreement and such shares are reflected as issued and outstanding.

Stock Appreciation Rights

A stock appreciation right provides the right to receive the monetary equivalent of the increase in value of a specified number of the shares over a specified period of time after the right is granted. Stock appreciation rights may be granted to participants either in tandem with or as a component of other awards granted under the Plan ("tandem SARs") or not in conjunction with other awards ("freestanding SARs"). All freestanding SARs will be granted subject to the same terms and conditions applicable to options as set forth above and in the Plan, and all tandem SARs will have the same exercise price, vesting, exercisability, forfeiture and termination provisions as the award to which they relate.

Restricted Stock and Restricted Stock Units

Restricted stock is an award or issuance of shares the grant, issuance, retention, vesting and/or transferability of which is subject during specified periods of time to certain conditions (including continued employment or performance conditions) determined by the administrator. Restricted stock units are awards denominated in units of shares under which the issuance of shares is subject to such conditions (including continued employment or performance conditions) and terms as the administrator deems appropriate. Notwithstanding the satisfaction of any performance goals, the number of shares granted, issued, retainable and/or vested under an award of restricted stock or restricted stock units on account of either financial performance or personal performance evaluations may be reduced, but not increased, by the administrator on the basis of such further consideration as the administrator may determine.

Unless the administrator determines otherwise, (i) upon termination of employment for any reason other than death, disability or retirement, all restricted stock and restricted stock units still subject to restrictions as of the date of termination will be forfeited, (butand (ii) upon death, disability or retirement, in general, the restrictions remaining on a participant's restricted stock and restricted stock units will lapse, except that in the case of awards intended to satisfy the exception for "performance-based compensation" under Section 162(m) of the Code, any applicable qualifying performance criteria will not increased).lapse upon a participant's retirement other than in a manner that is consistent with such requirements.

2018 PROXY STATEMENT

GRAPHIC

78


Table of Contents

Under the Restated Annual Bonus Plan, performance isUnless otherwise determined by referencethe administrator, participants holding shares of restricted stock granted under the Plan may exercise full voting rights with respect to those shares during the period of restriction, but participants will have no voting rights with respect to shares underlying restricted stock units unless and until such shares are reflected as issued and outstanding shares on the Company's stock ledger.

The administrator will determine the extent to which participants are entitled to receive dividends or dividend equivalents with respect to restricted stock and shares underlying restricted stock units. Any cash or stock dividends and dividend equivalents with respect to restricted stock and restricted stock units granted as performance awards, if any, will be withheld by the Company for the participant's account and will be paid, if at all, (i) in the case of restricted stock, upon the achievement of the applicable performance measure(s) and the satisfaction of any other restrictions imposed on the restricted stock in respect of which the dividends were paid and (ii) in the case of restricted stock units, at the time the shares and/or cash underlying such restricted stock units is paid, and any dividends deferred in respect of any restricted stock and restricted stock units granted as performance awards will be forfeited upon the forfeiture of such restricted stock and restricted stock units. Any non-cash dividends or distributions paid with respect to restricted stock and restricted stock units granted as performance awards will be subject to the same restrictions that apply to the award to which they relate.

Stock Awards

Stock awards may be granted under the Plan with such terms and conditions as determined by the administrator, consistent with the 5% limit set forth above under "Shares Subject to the Plan and to Awards." Participants will have all voting, dividend, liquidation and other rights with respect to shares underlying a stock award, but such awards may be subject to restrictions on transfer as determined by the administrator.

Incentive Bonuses

An incentive bonus will confer upon the participant the opportunity to earn a future payment, in cash or shares, tied to the level of achievement with respect to one or more performance criteria established for a performance period of not less than one year. The administrator will establish the terms and conditions to which the award is subject, including performance criteria and the level of achievement of the criteria that will determine the target and maximum amounts payable under an incentive bonus award, which criteria may be based on financial performance and/or personal performance evaluations. An incentive bonus may or may not be intended to satisfy the requirements of the "performance-based compensation" exception under Section 162(m) of the Code, to the extent applicable. The Company does not anticipate that awards granted after November 2, 2017 will qualify as performance-based compensation under Section 162(m) of the Code. Notwithstanding the satisfaction of any performance goals, the amount paid under an incentive bonus award on account of either financial performance or personal performance evaluations may be reduced, but not increased, by the administrator on the basis of such further consideration as the administrator may determine.

Deferral of Gains

The administrator may, in an award agreement or otherwise, provide for the deferred delivery of shares upon settlement, vesting or other events with respect to restricted stock or restricted stock units, or for the deferred payment or satisfaction of an incentive bonus. However, in no event will any deferral of the delivery of shares or any other payment with respect to any award be allowed if the administrator determines, in its sole and absolute discretion that the deferral would result in the imposition of the additional tax under Section 409A of the Code. Notwithstanding the foregoing and to the extent compliant with Section 409A of the Code, if the administrator permits any deferral of shares or any other payment as described above, payment of any vested award that a participant has elected to defer will be made regardless of any deferral election within thirty (30) days of a change in control or the participant's separation from service (including death).

Qualifying Performance Criteria

With respect to performance-based awards the administrator may establish performance criteria and level of achievement of such criteria that will determine the number of shares to be granted, retained, vested, issued or issuable under or in settlement of or the amount payable pursuant to an award, which criteria may be based on "qualifying performance criteria" (as described below) or other standards of financial performance and/or personal performance evaluations. In addition, the administrator may specify that an award or a portion of an award is intended to satisfy the requirements for "performance-based compensation" under Section 162(m) of the Code, to the extent applicable, provided that the performance criteria for such award or portion of an award that is intended by the administrator to satisfy the requirements for "performance-based compensation" under Section 162(m) of the Code will be a measure based on one or more qualifying performance criteria selected by the administrator and specified in writing at the time the award is granted, which will be not later than 90 days after the commencement of the performance period to which the incentive bonus relates (or at such earlier time as is required to qualify the incentive

2018 PROXY STATEMENT

GRAPHIC

79

Table of Contents

bonus as performance-based under Section 162(m) of the Code). The administrator will certify the extent to which any qualifying performance criteria has been satisfied, and the amount payable as a result thereof, prior to payment, settlement or vesting of any award that is intended to satisfy the requirements for "performance-based compensation" under Section 162(m) of the Code.

For purposes of the Plan, the term "qualifying performance criteria" means an objectively determinable measure of performance relating to any one or more of the following objectively determinable factors,performance criteria, or derivations of such performance criteria, either individually, alternatively or in any combination, applied to either the Company as a whole or to a business unit, subsidiary, division, line or profit center,subsidiary, either individually, alternatively or in any combination, and measured either annually or cumulatively over a period of years, on an absolute basis or relative to a pre-established target, to previous years' results or to an index or indices or a designated comparison group or groups, in each case as selectedspecified by the Compensation Committee:administrator: (i) net earnings or earnings per share (including earnings before interest, taxes, depreciation and/or amortization);, (ii) income, net income or operating income;income, (iii) revenues;revenues, (iv) net sales;sales, (v) return on sales;sales, (vi) return on equity;equity, (vii) return on capital (including return on total capital or return on invested capital);, (viii) return on assets or net assets;assets, (ix) earnings per share;share, (x) economic or business value added measurements;measurements (xi) return on invested capital;capital, (xii) return on operating revenue;revenue, (xiii) cash flow (before or after dividends);, (xiv) stock price;price, (xv) total shareholder return;return, (xvi) market capitalization;capitalization, (xvii) economic value added;added, (xviii) debt leverage (debt to capital);, (xix) operating profit or net operating profit;profit, (xx) operating margin or profit margin;margin, (xxi) cash from operations;operations, (xxii) market share;share, (xxiii) product development or release schedules, lead times, delivery or quality; (xxiv) new product innovation;innovation, (xxv) cost or expense control;reductions, (xxvi) customer acquisition or retention;retention, (xxvii) customer service;service, or (xxviii) customer satisfaction.

To the extent consistent with the requirements for satisfying performance-based compensation exception under Section 162(m) of the Code, the administrator (i) willmay appropriately adjust any evaluation of performance under qualifying performance criteria to eliminate the effects of charges for restructurings, discontinued operations, extraordinaryunusual or infrequently occurring items and all items of gain, loss or expense determined to be extraordinaryunusual or unusualinfrequent in nature or related to the disposal of a segment of a business or related to a change in accounting principle all as determined in accordance with standards established by applicable accounting provisions, as well as the cumulative effect of accounting changes, in each case as determined in accordance with generally accepted accounting principles or identified in the Company's financial statements or notes to the financial statements, and (ii) may appropriately adjust any evaluation of performance under qualifying performance criteria to exclude any of the following events that occurs during a performance period: (a) asset write-downs, (b) litigation, claims, judgments or settlements, (c) the effect of changes in tax law or other such laws or provisions affecting reported results, (d) corporate stock and asset acquisitions and dispositions, and (e)(d) accruals of any amounts for payment under the Restated Annual Bonus Plan or any other compensation arrangement maintained by the Company.

The incentive bonusSuspension or Termination of Awards

Unless otherwise determined by the administrator, (i) if the Company's chief executive officer or any other person designated by the administrator reasonably believes that a participant may have committed an act of misconduct (as defined in the Plan), then the participant's rights to exercise any stock option, vest in any award and/or receive payment for each eligibleor shares in settlement of an award may be suspended pending a determination of whether such misconduct has been committed, and (ii) if the administrator, the Company's chief executive officer or any other person designated by the administrator determines that a participant for a fiscal year is determinedhas committed an act of misconduct, then the participant (a) may not exercise any stock option or stock appreciation right, vest in any award, have restrictions on an award lapse or otherwise receive payment of an award, (b) will forfeit all outstanding awards, and (c) may be required, at the basisdiscretion of the target bonusadministrator, to return or repay to the Company any then unvested shares previously issued under the Plan. In addition, the administrator may seek to recover awards made under the Plan and performance criteria establishedpayments under or gain in respect of any award in accordance with the Company's Policy for Recovery of Incentive Compensation or any successor or additional clawback or recoupment policy or as otherwise required by applicable law or applicable stock exchange listing standards.

Settlement of Awards

Awards (other than stock awards), may be settled in shares, cash or a combination thereof, as determined by the Compensation Committee foradministrator.

No Repricing Without Shareholder Approval

Other than in connection with certain changes in the fiscal year or part thereof, as applicable. The Compensation Committee determines, and certifies in writingCompany's capitalization, the administrator may not, without prior to paymentapproval of the incentive bonus,Company's shareholders, effect any "repricing" of a previously granted stock option or stock appreciation right that performance foris "underwater" (i.e., the fiscal year or part thereof, as applicable, satisfied the criteria established by the Compensation Committee. The incentive bonus for any participant for a fiscal year may not, in any event, exceed $4,000,000. The incentive bonus of each participant is paid as soon as feasible following the final determination and certification by the Compensation Committeefair market value of the amount payable, but not latershares underlying such award is less than the fifteenth day of the third month following the end of the performance period to which it relates.

In the event of a termination of employment prior to the end of a fiscal year, the incentive bonus otherwise payable to a participant for the fiscal year is adjusted as follows. If a participant ceases to be a participant before the end of any fiscal year and more than six months after the beginningexercise price of such fiscal year because of death,award) by (i) amending or normal or early retirement undermodifying the Company's retirement plan, as then in effect, or total disability under the Company's long-term disability plan, an award is paid to the participant or the participant's beneficiary after the end of such fiscal year prorated as follows: the award, if any, for such fiscal year is equal to 100% of the incentive bonus that the participant would have received if the participant had been a participant during the entire fiscal year, multiplied by the ratio of the participant's full months as a participant during that fiscal year to the 12 months in that fiscal year. If an employee ceases to be a participant during any fiscal year, or prior to actual receiptterms of the award forto lower the exercise price; (ii) canceling the underwater award and granting either (A) replacement stock options or stock appreciation rights, as applicable, having a previous fiscal year, because oflower exercise price or (B) restricted stock, restricted stock units, performance awards or stock awards in exchange; or (iii) cancelling or repurchasing the participant's termination of employment for any reason other than as described above, the participant is not entitled to anyunderwater award for such fiscal year.cash or other securities.

Page 86  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement80


Table of Contents

Amendment and Termination

The Board of Directors may amend, alter or discontinue the Plan, and the administrator may amend or alter any agreement or other document evidencing an award made under the Plan, except that, unless in connection with a change in the capitalization of the Company or a change in control, no such amendment or alteration may, without the approval of the shareholders of the Company: (i) increase the maximum number of shares for which awards may be granted under the Plan, (ii) reduce the minimum price set forth in the Plan at which stock options or stock appreciation rights may be granted, (iii) reduce the exercise price of outstanding stock options or stock appreciation rights, (iv) extend the term of the Plan, (v) change the class of persons eligible to be participants, (vi) otherwise amend the Plan in any manner requiring shareholder approval by law or under the New York Stock Exchange listing requirements (or the listing requirements of any successor exchange that is the primary stock exchange for trading of the Company's shares), or (vii) increase the individual maximum limits set forth in the Plan.

Except as set forth in the Plan, no amendment or alteration to the Plan or an award or award agreement may be made that would impair the rights of the holder of an award without such holder's consent. In addition, the Plan may not be amended in any way that causes the Plan to fail to comply with or be exempt from Section 409A of the Code, unless the Board of Directors expressly determines to amend the Plan to be subject to Section 409A of the Code.

The administrator may, in its sole and absolute discretion, modify the provisions of the Plan or an award as they pertain to a participant who is employed or providing services outside the United States in order to comply with applicable foreign law or to recognize differences in local law, currency or tax policy.

Change in Control

For awards granted prior to the Amendment Date, unless otherwise determined by the administrator, upon a change in control all outstanding stock options and stock appreciation rights will become immediately exercisable and, unless such awards will receive a cash payment as described in the last paragraph of this "change in control" section, will remain exercisable through their terms without any requirement to continue in the service or employ of the Company, and all other outstanding awards immediately will become vested.

For awards granted on or after the Amendment Date that are subject to vesting based on continuous employment or service, to the extent awards are assumed or substituted by an acquirer in the change in control (as defined in the Plan) awards shall not immediately vest upon the change in control and instead shall continue to vest in accordance with their terms, provided that if a participant experiences a termination of employment (as defined in the Plan) by the Company without cause (as defined in the Plan) or by the participant for good reason (as defined in the Plan), in each case, within the twenty-four (24) month period following the change in control, the awards shall immediately vest and become exercisable or shall be settled upon such qualifying termination. If, at any time during the vesting period of an award, a participant is or becomes eligible to terminate his or her employment with the Company or its Subsidiaries due to retirement, the award shall immediately vest in full upon the change in control.

For awards granted on or after the Amendment Date that are subject to performance conditions, if a change in control occurs prior to the end date of a performance period, to the extent the performance award is outstanding immediately prior to such change in control, such award will vest (a) based on actual performance through the date of the change in control as determined by the administrator (treating the change in control as the end of the applicable performance period) without proration for the time elapsed in such performance period prior to such change in control for purposes of determining performance, but in the discretion of the administrator, prorated for purposes of elapsed time in a manner consistent with subsection (b) below, (b) assuming that target level of performance is attained and prorated based on the number of days in the performance period that elapsed prior to the change in control over the total number of days in the performance period, or (c) a combination of (a) and (b) (without double counting). Any portion of the performance award (or the full award as applicable) that does not vest in connection with a change in control as contemplated herein will automatically terminate upon such change in control.

Subject to and limited by the requirements of the preceding three paragraphs, the administrator shall determine the effect of a change in control (as defined in the Plan) on outstanding awards. These effects, which need not be the same for all participants, may include, but are not limited to (i) substituting for the shares subject to an outstanding award or portion thereof the stock or securities of the surviving corporation or any successor corporation (or parent or subsidiary thereof), in which event the aggregate exercise price of the award will remain the same, and/or (ii) converting any outstanding award or portion thereof into a right to receive cash or other property following the consummation of the change in control in an amount equal to the value of the consideration to be received for one share of the Company's

2018 PROXY STATEMENT

GRAPHIC

81

Table of Contents

2017 PROXY STATEMENT

AMENDMENT AND TERMINATION
common stock in connection with such transaction less the purchase or exercise price of the shares subject to the award, if any, multiplied by the number of shares subject to the award or portion thereof.

The Board of Directorsadministrator may terminate the Restated Annual Bonus Plan at any timedetermine that some or may from timeall participants holding vested and exercisable stock options or stock appreciation rights will receive with respect to time amend the Restated Annual Bonus Plan as it considers proper and in the best interestssome or all of the Company.

Ifshares subject to such awards cash in an amount equal to the Restated Annual Bonus Planexcess of (i) the greater of (a) the highest sales price of the shares on the New York Stock Exchange (or any successor exchange that is approved bythe primary stock exchange for trading of the Company's shareholders,shares) on the Restated Annual Bonus Plan would terminate asdate immediately prior to the change in control and (b) the highest price per share actually paid in connection with the change in control, over (ii) the exercise price of the date of the first meeting of shareholders occurring in the fifth year following approval (that is, 2022) or any subsequent re-approval. If the Restated Annual Bonus Plan terminates due to lack of approval by the shareholders, no incentive bonus would be awarded under the plan for the fiscal year in which the Restated Annual Bonus Plan terminates.award.

Adjustments

The number and kind of shares available for issuance under the Plan, and the number and kind of shares subject to the individual and ISO limits set forth under the Plan, will be equitably adjusted by the administrator to reflect any reorganization, reclassification, combination of shares, stock split, reverse stock split, spin-off, dividend or distribution of securities, property or cash (other than regular, quarterly cash dividends), or any other event or transaction that affects the number or kind of shares of the Company outstanding. The terms of any outstanding award will also be equitably adjusted by the administrator as to price, number or kind of shares subject to such award and other terms to reflect the foregoing events, which adjustments need not be uniform as between different awards or different types of awards.

In the event there is a change in the number or kind of outstanding shares under the Plan as a result of a change of control, other merger, consolidation or otherwise, then the administrator will determine the appropriate and equitable adjustment to be effected. In addition, in the event of such a change, the administrator may accelerate the time or times at which any award may be exercised (subject to the limitations described above under the "Change in Control" heading) and may provide for cancellation of such accelerated awards that are not exercised within a time prescribed by the administrator in its sole discretion.

Transferability

Unless the administrator determines otherwise, awards may not be sold, transferred, pledged, assigned, or otherwise alienated or hypothecated by a participant other than by will or the laws of descent and distribution, and each stock option or stock appreciation right may be exercisable only by the participant during his or her lifetime. To the extent permitted by the administrator, the person to whom an award is initially granted may transfer awards, in certain limited circumstances, to certain family members, family trusts, or family partnerships.

No Right to Company Employment

Nothing in the Plan or an award agreement will interfere with or limit in any way the right of the Company, its subsidiaries and/or its affiliates to terminate any participant's employment, service on the Board of Directors or service for the Company at any time or for any reason not prohibited by law, nor will the Plan or an award itself confer upon any participant any right to continue his or her employment or service for any specified period of time. Neither an award nor any benefits arising under the Plan will constitute an employment contract with the Company, any subsidiary and/or its affiliates.

Effective Date and Termination of the Plan

The Plan was adopted by the Board of Directors on February 7, 2018, subject to shareholder approval. The Plan will remain available for the grant of awards until February 7, 2028, unless earlier terminated by the Board of Directors. If shareholders do not approve this proposal, the Company can continue to make awards under the Current Plan to the extent of the number of shares authorized under the Current Plan as of immediately prior to the Amendment Date. Any award granted on or after the Amendment Date, to the extent that the number of shares subject to such award, or portions thereof, exceeds the number of shares authorized under the Current Plan as of the Amendment Date, shall be void as determined by the Administrator if shareholder approval of the Plan is not obtained.

Federal Income Tax Treatment

The following discussion is a general summary as of the date of this Proxy Statement of the significant U.S. federal income tax consequences to the Company and the participants in the Plan. The discussion is intended solely for general information and does not make specific representations to any participant. The discussion does not address state, local or foreign income tax rules or other U.S. tax provisions, such as estate or gift taxes. A recipient's particular situation may be such that some variation of the basic rules is applicable to him or her. In addition,

2018 PROXY STATEMENT

GRAPHIC

82

Table of Contents

the federal income tax laws and regulations are frequently revised and may change at any time. Therefore, each recipient is urged to consult a tax advisor before exercising any award or before disposing of any shares acquired under the Plan both with respect to federal income tax consequences as well as any foreign, state or local tax consequences. The Company does not anticipate that awards granted after November 2, 2017 will qualify as performance-based compensation under Section 162(m) of the Code.

Stock Options

ISOs and NQSOs are treated differently for federal income tax purposes. ISOs are intended to comply with the requirements of Section 422 of the Code. NQSOs do not comply with such requirements.

In general, a participant is not taxed on the grant or exercise of an ISO. The difference between the exercise price and the fair market value of the shares on the exercise date may, however, be a preference item for purposes of the alternative minimum tax. If a participant holds the shares acquired upon exercise of an ISO until the later of two years following the stock option grant date and one year following exercise, the gain, if any, upon a subsequent disposition of such shares will be long-term capital gain. The amount of the gain will be the difference between the proceeds received on disposition and the participant's basis in the shares (which generally equals the exercise price). If a participant disposes of stock acquired pursuant to exercise of an ISO before satisfying these holding periods, the participant will recognize as ordinary income in the year of disposition an amount equal to the excess of the fair market value of the shares at the time of exercise (or, if less, the amount realized on the disposition of the shares), over the exercise price paid for the shares, and capital gain or loss for any other difference between the sale price and the exercise price. The Company is not entitled to an income tax deduction on the grant or exercise of an ISO or on the participant's disposition of the shares after satisfying the holding period requirement described above. If the holding periods are not satisfied, the Company generally will be entitled to a deduction in the year the participant disposes of the shares in an amount equal to the ordinary income recognized by the participant.

The Company does not guarantee that any option intended to be an ISO will qualify for the tax treatment of ISOs described above. If an option intended to be an ISO fails to so qualify, it will be taxed as an NQSO, as described below.

In general, a participant is not taxed on the grant of an NQSO. On exercise, the participant recognizes ordinary income equal to the difference between the exercise price and the fair market value of the shares acquired on the date of exercise. The Company is generally entitled to an income tax deduction in the year of exercise in the amount recognized by the participant as ordinary income. The participant's gain (or loss) on subsequent disposition of the shares is long-term capital gain (or loss) if the shares are held for at least one year following exercise, and otherwise is short-term capital gain (or loss). The Company does not receive a deduction for any such capital gain.

Stock Appreciation Rights

In general, the recipient of a freestanding SAR will not recognize any taxable income at the time the freestanding SAR is granted. If the freestanding SAR is settled in cash, the cash will be taxable as ordinary income to the recipient at the time that it is received. If the freestanding SAR is settled in shares, the recipient will recognize ordinary income equal to the excess of the fair market value of the shares on the day the freestanding SAR is exercised over any amounts paid by the recipient for the shares.

With respect to tandem SARs, if a holder elects to surrender the underlying stock option in exchange for cash or stock equal to the appreciation inherent in the underlying stock option, the tax consequences to the employee will be the same as discussed above relating to freestanding SARs. If the employee elects to exercise the underlying stock option, the holder will be taxed at the time of exercise as if he or she had exercised an NQSO (discussed above).

The Company generally is entitled to a deduction with respect to a SAR at the same time the recipient recognizes ordinary income with respect thereto.

Restricted Stock and Restricted Stock Units

A participant who is awarded or purchases shares subject to a substantial risk of forfeiture, or restricted stock, generally does not recognize income at the time of the grant. When the risk of forfeiture lapses, the participant generally recognizes ordinary income in an amount equal to the excess of the fair market value of the shares over the purchase price, if any, and a deduction is generally available to the Company in the same year that the participant recognizes income. However, a participant may make an election under Section 83(b) of the Code to recognize taxable ordinary income at the time the shares are transferred to the participant, rather than later, when the risk of forfeiture lapses, in an

2018 PROXY STATEMENT

GRAPHIC

83


Table of Contents

amount equal to the fair market value of the shares at the time of such transfer. Such election must be made no later than 30 days after the date the shares are transferred to the participant. If the participant makes a timely and effective election, when the restrictions on the shares lapse, the participant will not recognize any additional income. For purposes of determining capital gain or loss on a sale of shares acquired under a restricted stock award under the Plan, the holding period in the shares begins when the participant recognizes taxable income with respect to the transfer. The participant's tax basis in the shares equals the amount paid for the shares plus any income realized with respect to the transfer. If the participant forfeits the shares to the Company (e.g., upon the participant's termination prior to vesting), the participant may not claim a deduction with respect to the income recognized as a result of the election. Dividends (if any) paid with respect to unvested shares of restricted stock generally will be taxable as ordinary income to the participant at the time the dividends are paid, if an effective 83(b) election was not made with respect to the shares.

A participant who is awarded restricted stock units generally does not recognize income at the time of grant. Instead, the participant is generally taxed upon settlement of the award (and a corresponding deduction is generally available to the Company), unless he or she has made a proper election to defer receipt of the shares (or cash if the award is cash settled) under Section 409A of the Code. (FICA taxes will apply upon the vesting of the restricted stock unit award.) If the shares delivered are restricted for tax purposes, the participant will instead be subject to the rules described above for restricted stock.

Stock Awards

A participant who receives a stock award generally is required to recognize ordinary income in an amount equal to the excess of the fair market value of the shares on the date the shares are granted over the purchase price (if any) paid for the shares. The Company generally will be entitled to a deduction with respect to stock awards at the same time the recipient recognizes ordinary income with respect thereto.

Incentive Bonuses

A participant will have taxable income at the time an incentive bonus is paid. At that time, the participant will recognize ordinary income equal to the value of the amount then payable and, the Company generally will be entitled to a corresponding deduction.

Certain Change in Control Payments

Under Section 280G of the Code, the vesting or accelerated exercisability of stock options or the vesting and payments of other awards in connection with a change in control of a corporation may be required to be valued and taken into account in determining whether participants have received compensatory payments, contingent on the change in control, in excess of certain limits. If these limits are exceeded, a substantial portion of amounts payable to the participant, including income recognized by reason of the grant, vesting or exercise of awards, may be subject to an additional 20% federal tax, which is non-deductible to the Company.

Company Deduction and Section 162(m) of the Code

As described above under "Section 162(m) of the Code," Section 162(m) of the Code generally disallows a deduction to a publicly held corporation and its affiliates for certain compensation paid to a "covered employee" in a taxable year in excess of $1 million, unless the compensation satisfies the requirements of the "performance-based compensation" exception under Section 162(m) of the Code. Stock options, stock appreciation rights and certain performance awards under the Plan granted before November 2, 2017 are generally intended to satisfy the requirements of this exception. However, as discussed above, the Compensation Committee has and will continue to have discretionary authority to grant awards under the Plan that do not satisfy the requirements of this exception in order to maintain a competitive compensation program and provide compensation that will attract and retain highly qualified executives.

New Plan Benefits

The benefits that will be awarded or paid under the Plan are not currently determinable. Awards granted under the Plan are within the discretion of the Compensation Committee.

2018 PROXY STATEMENT

GRAPHIC

84


Table of Contents

Equity Compensation Plan Information

The following table provides information about the Company's equity compensation plans as of December 30, 2017 (and does not include the 8.5 million shares of common stock that are the subject of this Proposal 4):







Plan Category1








Number of Securities to be
Issued Upon Exercise of
Outstanding Options,
Warrants and Rights
(a)





Weighted Average
Exercise Price of
Outstanding Options,
Warrants, and Rights
(b)





Number of Securities Remaining
Available for Future Issuance
under Equity Compensation
Plans (Excluding Securities
Reflected in Column (a))
(c)






Equity compensation plans approved by security holders


6,089,664

2,3



$

20.05

2,785,175

4

Equity compensation plans not approved by security holders

Total

6,089,664$20.052,785,175
1
Each plan for which aggregated information is provided contains customary anti-dilution provisions that are applicable in the event of a stock split, stock dividend or certain other changes in the Company's capitalization.
2
Includes: (i) 5,434,103 stock options awarded to employees under the Amended and Restated Stock Incentive Plan of 1999, the Amended and Restated Stock Incentive Plan of 2001, the Amended and Restated Stock Incentive Plan of 2003, the Amended and Restated Stock Incentive Plan of 2005, the Stock Incentive Plan of 2010, the Stock Incentive Plan of 2013 and the Stock Incentive Plan of 2016 (Current Plan); and (ii) 655,561 stock options awarded to non-employee directors under the Amended and Restated Stock Incentive Plan of 2005, the Stock Incentive Plan of 2010, the Stock Incentive Plan of 2013 and the Stock Incentive Plan of 2016 (Current Plan). Column (a) does not include stock units credited to outside directors' fee accounts or retirement accounts under the Outside Directors' Deferred Compensation Plan. Stock units do not have an exercise price. Each stock unit credited to a director's fee account and retirement account under the Outside Directors' Deferred Compensation Plan will be converted into one share of common stock upon distribution. Column (a) also does not include shares of restricted or unrestricted common stock previously issued under the Company's equity compensation plans.
3
Of this amount, 1,439,221 options were not exercisable as of December 30, 2017 due to vesting restrictions.
4
Comprised of: (i) 111,282 shares available for issuance under the Outside Directors' Deferred Compensation Plan upon the retirement of the current directors or upon a change in control; and (ii) 2,673,893 shares issuable under the Stock Incentive Plan of 2016.

The Outside Directors' Deferred Compensation Plan is a supplemental, unfunded, nonqualified deferred compensation plan for non-employee directors. Beginning in 2006, the Company began paying an annual equity retainer to non-management directors in the form of a contribution under the Outside Directors' Deferred Compensation Plan. Non-management directors may also voluntarily elect to receive, in lieu of some or all directors' fees, a number of stock units equal to the amount of the deferred directors' fees divided by the fair market value of the Company's common stock on the date of payment. These stock units are increased by a dividend equivalent based on dividends paid by the Company and the amount of stock units credited to the participating director's fee account and retirement account. Upon distribution, the participating directors receive a number of shares of the Company's common stock equal to the number of stock units to be distributed at that time. Distribution is triggered by termination of service as a director or by a change in control of the Company and can occur in a lump sum, in installments or on another deferred basis. A total of 437,282 shares have been issued to a trust to satisfy the Company's obligations when distribution is triggered and are included in shares the Company reports as issued and outstanding.

The Stock Incentive Plan of 2016, defined as the "Current Plan" above, was most recently approved by Company shareholders at the 2016 annual meeting and is the subject of this Proposal 4.

Of the total number of shares available under column (c), the number of shares with respect to the following plans may be issued other than upon the exercise of an option, warrant or right outstanding as of December 30, 2017:

Outside Directors' Deferred Compensation Plan: 111,282

Stock Incentive Plan of 2016: 1,028,420

2018 PROXY STATEMENT

GRAPHIC

85


Table of Contents

VOTE REQUIRED AND BOARD RECOMMENDATION

Approval of the Amended and Restated Executive Short-TermWolverine World Wide, Inc. Stock Incentive Plan (Annual Bonus Plan)of 2016, as amended and restated, requires the favorableaffirmative vote of a majority of shares cast affirmatively or negatively on the matter for approval.

BOARD RECOMMENDATION

The Board of Directors recommends that you vote FOR"FOR" approval of the Restated Executive Short-TermStock Incentive Plan (Annual Bonus Plan).of 2016, as Amended and Restated.

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page 8786


Table of Contents

2017 PROXY STATEMENT

Related Party Matters

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Since January 2, 2016,1, 2017, the Company has not engaged in any "related person" transactions with its directors, executive officers or holders of 5% or more of Company voting securities, affiliates or any member of the immediate family of the foregoing persons.

RELATED PERSON TRANSACTIONS POLICY

Wolverine Worldwide's Board adopted written policies and procedures regarding related person transactions. They require the Governance Committee to review and either approve or disapprove the Company entering into any Interested Transactions (defined below). If advance approval is not feasible, then the Governance Committee must review and ratify the Interested Transaction at its next meeting.

Interested Transaction Any transaction, arrangement or relationship or series of similar transactions, arrangements or relationships (including any indebtedness or guarantee of indebtedness) in which:

 

 

(1)

 

the aggregate amount involved is or is expected to exceed $120,000 since the beginning of Wolverine Worldwide's last completed fiscal year;
  (2) Wolverine Worldwide is a participant; and
  (3) any Related Person (defined below) has or will have a direct or indirect interest.

 

 

An Interested Transaction does not include:

 

 

(1)

 

any employment compensation paid to an executive officer of the Company if the Compensation Committee approved or recommended to the Board of Directors for approval such compensation;
  (2) any compensation paid to a director for service as a director of the Company;
  (3) any transaction in which a Related Person has an indirect interest solely as a result of being (i) a director or, together with all other Related Persons, as defined below, a less than 10% beneficial owner of an equity interest in another entity, or both, or (ii) a limited partner in a partnership in which the Related Person, together with all other Related Persons, has an interest of less than 10%; or
  (4) any transaction in which the Related Person's interest arises solely from the ownership of the Company's common stock and all holders of the Company's common stock received the same benefit on a pro rata basis (e.g., a dividend).
Related Person Any:  

 

 

(a)

 

person who is or was at any point during the last fiscal year for which Wolverine Worldwide filed an Annual Report on Form 10-K and proxy statement, an executive officer, director or, to the extent information regarding such nominee is being presented in a proxy or information statement relating to the election of that nominee as a director, nominee for election as a director;
  (b) beneficial owner of greater than five percent of Wolverine Worldwide's common stock; or
  (c) immediate family member* of any of the foregoing.
*
Immediate family member is defined as a person's spouse, parents, stepparents, children, stepchildren, siblings, mothers- and fathers-in-law, sons- and daughters-in-law, and brothers- and sisters-in-law and anyone residing in such person's home (other than a tenant or employee).

The Governance Committee considers whether the Interested Transaction is on terms no less favorable than terms generally available to an unaffiliated third-partythird party under the same or similar circumstances, the extent of the Related Person's interest in the transaction, and other factors that it deems relevant. No director participates in any discussion or approval of an Interested Transaction for which he or she is a Related Person, except to provide information to the Governance Committee.

Page 88  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement87


Table of Contents

2017 PROXY STATEMENT

Additional Information

SHAREHOLDERS LIST

A list of shareholders entitled to vote at the meeting will be available for review by Wolverine Worldwide shareholders at the office of Secretary, Wolverine World Wide, Inc., 9341 Courtland Drive, N.E., Rockford, Michigan 49351, during ordinary business hours for the 10-day period before the meeting.

DIRECTOR AND OFFICER INDEMNIFICATION

The Company indemnifies its directors and NEOs to the fullest extent permitted by law so that they will be free from undue concern about personal liability in connection with their service to the Company.

SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

Section 16(a) of the Exchange Act requires the Company's directors and NEOs, and persons who beneficially own more than 10% of the outstanding shares of the Company's common stock, to file reports of ownership and changes in ownership of shares of common stock with the SEC. Directors, NEOs and greater than 10% beneficial owners are required by SEC regulations to furnish Wolverine Worldwide with copies of all Section 16(a) reports they file. Based on its review of the copies of such reports received by it, or written representations from certain reporting persons that no reports on Form 5 were required for those persons for fiscal year 2016,2017, the Company believes that during fiscal year 2016,2017, its officers and directors filed the required reports under Section 16(a) on a timely basis, except as follows: (i) one report related to an award of restricted stock, an award of performance stock, and an issuancea gift of stock options, which vests in three installments, to Amy Klimekby Mr. O'Donovan made on JulyMarch 13, 2016 and (ii) one report related to an award of restricted stock to Michael Jeppesen on July 13, 2016; both reports were2017 was filed on July 20, 2016February 27, 2018 due to an inadvertent delay by the Company.

SHAREHOLDER PROPOSALS FOR INCLUSION IN NEXT YEAR'S PROXY STATEMENT

Pursuant to SEC Rule 14a-8, some shareholder proposals may be eligible for inclusion in Wolverine Worldwide's 20182019 proxy statement and proxy card. Any such shareholder proposals must be submitted in writing to the Secretary of Wolverine Worldwide no later than the close of business on November 28, 2017.27, 2018. You should address all shareholder proposals to the attention of Secretary, Wolverine World Wide, Inc., 9341 Courtland Drive, N.E., Rockford, Michigan 49351.

OTHER SHAREHOLDER PROPOSALS FOR PRESENTATION AT NEXT YEAR'S ANNUAL MEETING

The Company's By-Laws require that any shareholder proposal that is not submitted for inclusion in next year's proxy statement under SEC Rule 14a-8, but is instead sought to be presented directly at the 20182019 Annual Meeting of Shareholders, must be received at the Company's principal executive offices by the close of business not less than 90 days nor more than 120 days prior to the first anniversary of the 20172018 Annual Meeting. As a result, proposals, including director nominations, submitted pursuant to these provisions of the By-laws must be received between January 4, 2018,3, 2019, and the close of business on February 3, 2018.2, 2019. You should address a proposal to Secretary, Wolverine World Wide, Inc., 9341 Courtland Drive N.E., Rockford, Michigan 49351, and include the information and comply with the requirements set forth in those By-laws, which the Company has posted on its website. SEC rules permit management to vote proxies in its discretion in certain cases if the shareholder does not comply with this deadline, and in certain other cases notwithstanding the shareholder's compliance with this deadline.

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

|  Page 89


Table of Contents

2017 PROXY STATEMENT

VOTING SECURITIES

Shareholders of record at the close of business on March 13, 2017,12, 2018, are eligible to vote at the Annual Meeting. The Company's voting securities consist of its $1.00 par value common stock, and there were 96,954,35795,248,198 shares outstanding and entitled to vote on the record date. Each share outstanding on the record date will be entitled to one vote on each director nominee and one vote on each other matter. Treasury shares are not voted. Individual votes of shareholders are kept private, except as appropriate to meet legal requirements. Access to proxies and

2018 PROXY STATEMENT

GRAPHIC

88


Table of Contents

other individual shareholder voting records is limited to the independent inspectors of election and certain employees of the Company and its agents who acknowledge their responsibility to comply with this policy of confidentiality.

CONDUCT OF BUSINESS

A majority of the outstanding shares of common stock as of the record date must be present at the Annual Meeting in order to hold the Annual Meeting and conduct business. This is called a "quorum." Your shares are counted as present at the meeting if you are present at the Annual Meeting and vote in person, a proxy card has been properly submitted by you or on your behalf, or you have submitted your proxy by telephone or by Internet,internet, or by completing, signing, dating and returning your proxy form in the enclosed envelope. Both abstentions and broker non-votes (defined below in "Vote Required for Election and Approval") are counted as present for the purpose of determining the presence of a quorum.

VOTE REQUIRED FOR ELECTION AND APPROVAL

For Proposal 1, Election of Directors for Terms Expiring in 2020,2021, directors are elected by a majority of votes cast unless the election is contested, in which case directors are elected by a plurality of votes cast. A majority of votes cast means that the number of shares voted "for" a Director nominee exceeds the number of votes cast "against" the Director nominee. If an incumbent director in an uncontested election does not receive a majority of votes cast for his or her election, under the Company's Corporate Governance Guidelines the director is required to submit a letter of resignation to the Board for consideration by the Governance Committee. The Governance Committee will then make a recommendation to the Board as to whether to accept or reject the tendered resignation. The Governance Committee and the Board, in making their decisions, may implement any procedures they deem appropriate and may consider any factor or other information that they deem relevant. The Board will then act on the tendered resignation, taking into account the Governance Committee's recommendation, and will publicly disclose its decision regarding the resignation within 90 days after the results of the election are certified. A director whose resignation is under consideration shall abstain from participating in any recommendation or decision regarding that resignation. If the resignation is not accepted, the director will continue to serve until the next annual meeting of shareholders at which such director faces re-election and until such director's successor is elected and qualified.

Proposal 2, Advisory Vote Toto Approve Executive Compensation, is a non-binding, advisory vote. Therefore, there is no required vote that would constitute approval. The Company values the opinions expressed by its shareholders in this advisory vote, and the Board and Compensation Committee will consider the outcome of these votes when designing compensation programs and making future compensation decisions for the Company's named executive officers.

Proposal 3, Advisory Vote on the Frequency of Future Advisory Votes on Executive Compensation, is a non-binding advisory vote. Therefore, there is no required vote that would constitute approval. The Company values the opinions expressed by its shareholders in this advisory vote, and the Board and Compensation Committee will consider the outcome of these votes when determining the frequency of future advisory votes on executive compensation.

Proposal 4, Ratification of Appointment of Independent Registered Public Accounting Firm, requires the affirmative vote of a majority of shares cast affirmatively or negatively on the matter for approval.

Proposal 5,4, Approval of Amended and Restated Executive Short-Termthe Stock Incentive Plan (Annual Bonus Plan)of 2016 (as amended and restated) requires the affirmative vote of a majority of shares cast affirmatively or negatively on the matter for approval.

With respect to Proposals 1, 2, 3 4 and 5,4, abstentions and broker non-votes, if any, will have will have no effect. Generally, broker non-votes occur when shares held by a broker in "street name" for a beneficial owner are not voted with respect to a particular proposal because (1) the

Page 90  |

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement


Table of Contents

2017 PROXY STATEMENT

broker has not received voting instructions from the beneficial owner, and (2) the broker lacks discretionary voting power to vote those shares. Brokers do not have discretionary authority with respect to any of the proposals except for Proposal 4.3.

VOTING RESULTS OF THE ANNUAL MEETING

The Company will announce preliminary voting results at the Annual Meeting and publish final results in a Form 8-K within four business days following the Annual Meeting. If final results are not known within four business days of the Annual Meeting, then the Company will file a Current Report on Form 8-K with the preliminary results and file an amended Current Report on Form 8-K within four business days of the availability of the final results.

ATTENDING THE ANNUAL MEETING

You may vote shares held directly in your name as the shareholder of record in person at the Annual Meeting. If you choose to vote in person, please bring the enclosed proxy card and proof of identification. Even if you plan to attend the Annual Meeting in person, Wolverine

2018 PROXY STATEMENT

GRAPHIC

89

Table of Contents

Worldwide recommends that you vote your shares in advance as described below so that your vote will be counted if you later decide not to attend the Annual Meeting. You may vote shares held in "street name" through a brokerage account or by a bank or other nominee in person if you obtain a proxy from the record holder giving you the right to vote the shares.

MANNER FOR VOTING PROXIES

The shares represented by all valid proxies received by telephone, by Internetinternet or by mail will be voted in the manner specified. Where the shareholder has not indicated a specific choice, the shares represented by all valid proxies received will be voted in accordance with the Board's recommendations as follows: (1) for each of the nominees for directors named earlier in this proxy statement, (2) for approval of the advisory resolution to approve executive compensation, (3) for every one year frequency of advisory votes on executive compensation, (4) for ratification of the appointment of the independent registered public accounting firm and (5)(4) for approval of the Amended and Restated Executive Short-TermStock Incentive Plan (Annual Bonus Plan)of 2016 (as amended and restated). The Board has not received timely notice of any other matter that may come before the Annual Meeting. However, should any matter not described above be properly presented at the Annual Meeting, the persons named in the proxy form will vote in accordance with their judgment, as permitted.

REVOCATION OF PROXIES

A shareholder who gives a proxy may revoke it at any time before it is exercised by voting in person at the Annual Meeting, by delivering a subsequent proxy or by notifying the inspectors of election in writing of such revocation. If your Wolverine Worldwide shares are held for you in a brokerage, bank or other institutional account, you must obtain a proxy from that entity and bring it with you to hand in with your ballot, in order to be able to vote your shares at the Annual Meeting.

SOLICITATION OF PROXIES

The Company will pay the expenses of solicitation of proxies for the Annual Meeting. Solicitations may be made in person or by telephone, by officers and employees of the Company, or by nominees or other fiduciaries who may mail materials to or otherwise communicate with the beneficial owners of shares held by the nominees or other fiduciaries. These individuals will not be paid any additional compensation for any such solicitation. Upon request, the Company will reimburse brokers, dealers, banks and trustees, or their nominees, for reasonable expenses incurred by them in forwarding material to beneficial owners of the Company's common stock. The Company has engaged Georgeson Inc. at an estimated cost of $9,500, plus expenses and disbursements, to assist in solicitation of proxies.

DELIVERY OF DOCUMENTS TO SHAREHOLDERS SHARING AN ADDRESS

If you are the beneficial owner, but not the record holder, of shares of Wolverine Worldwide stock, your broker, bank or other nominee may only deliver one copy of this proxy statement and the Company's 20162017 Annual Report to multiple shareholders who share an address, unless that nominee has received contrary instructions from one or more of the shareholders. The Company will deliver promptly, upon written or

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement

|  Page 91


Table of Contents

2017 PROXY STATEMENT

oral request, a separate copy of this proxy statement and its 20162017 Annual Report to a shareholder at a shared address to which a single copy of the documents was delivered. A shareholder who wishes to receive a separate copy of the proxy statement and annual report, now or in the future, or shareholders who share an address and receive multiple copies of the proxy statement and annual report but would like to receive a single copy, should submit this request by writing to Investor Relations, Wolverine World Wide, Inc., 9341 Courtland Drive N.E., Rockford, Michigan 49351, or by calling (616) 866-5500 and asking for Investor Relations. Beneficial owners sharing an address who are receiving multiple copies of proxy materials and who wish to receive a single copy of such materials in the future should make a request directly to their broker, bank or other nominee.

ACCESS TO PROXY STATEMENT AND ANNUAL REPORT

Distribution of this proxy statement and enclosed proxy card to shareholders is scheduled to begin on or about March 27, 2018. Wolverine Worldwide's financial statements for the fiscal year ended December 31, 2016,30, 2017, are included in the Company's 20162017 Annual Report, which the Company is providing to shareholders at the same time as this proxy statement. Wolverine Worldwide's Proxy Statement for the Annual Meeting and the Annual Report to Shareholders for the fiscal year ended December 31, 2016,2017, are available atwww.wolverineworldwide.com/2017annualmeeting2018annualmeeting. If you have not received or do not have access to the 20162017 Annual Report, write toto: Wolverine World Wide, Inc., 9341 Courtland Drive N.E., Rockford, Michigan 49351, Attn: Investor Relations or call (616) 866-5500 and ask for Investor Relations, and the Company will send a copy to you without charge.

Page 92  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement90


Table of Contents

APPENDIX A

WOLVERINE WORLD WIDE, INC.
STOCK INCENTIVE PLAN OF 2016
(AS AMENDED AND RESTATED AS OF FEBRUARY 7, 2018)

APPENDIX A – Amended and Restated
Executive Short-Term Incentive Plan
(Annual Bonus Plan)

1.  Purpose

            The purpose of the Wolverine World Wide, Inc. Stock Incentive Plan of 2016 (as amended and restated as of February 7, 2018 and as it may be further amended or amended and restated from time to time, the "Plan") is to advance the interests of Wolverine World Wide, Inc. (the "Company") by stimulating the efforts of employees, officers, non-employee directors and other service providers, in each case who are selected to be participants, by heightening the desire of such persons to continue working toward and contributing to the success and progress of the Company. The Plan supersedes the Company's Stock Incentive Plan of 2010 and the Company's Amended and Restated Stock Incentive Plan of 2013 (the "Prior Plans") with respect to future awards, and provides for the grant of Incentive and Nonqualified Stock Options, Stock Appreciation Rights, Restricted Stock, Restricted Stock Units and Stock Awards, any of which may be performance-based, and for Incentive Bonuses, which may be paid in cash or stock or a combination thereof, as determined by the Administrator. No new awards shall be issued under the Prior Plans after April 21, 2016 (the date the Plan was initially approved by the Company's stockholders). The terms of the Plan, as amended and restated as of February 7, 2018 (the "Amendment Date"), shall only apply to Awards granted on or after the Amendment Date. Awards granted prior to the Amendment Date shall be governed by the terms of the Plan as in effect on November 2, 2017, which were those same terms in effect as of immediately prior to the Amendment Date. It is the intent of the Company that the amendment and restatement of the Plan on the Amendment Date not constitute a "material modification" (within the meaning of Section 162(m) of the Code) of the Plan or Awards granted under it prior to the Amendment Date, and the Plan shall be interpreted in accordance with the foregoing intent.

2.  Definitions

            As used in the Plan, the following terms shall have the meanings set forth below:

            (a)        "Act" means the Securities Exchange Act of 1934, as amended from time to time and in effect, or any successor statute as from time to time.

            (b)       "Act of Misconduct" means an act of embezzlement, fraud, dishonesty, nonpayment of any obligation owed to the Company or any Subsidiary, breach of fiduciary duty, or deliberate disregard of the Company or Subsidiary rules resulting in loss, damage or injury to the Company or any Subsidiary, or if a Participant makes an unauthorized disclosure of any Company or Subsidiary trade secret or confidential information, solicits any employee or service provider to leave the employ or cease providing services to the Company or any Subsidiary, breaches any intellectual property or assignment of inventions covenant, engages in any conduct constituting unfair competition, breaches any non-competition agreement, induces any Company or Subsidiary customer to breach a contract with the Company or any Subsidiary or to cease doing business with the Company or any Subsidiary, or induces any principal for whom the Company or any Subsidiary acts as agent to terminate such agency relationship in effect.

            (c)        "Administrator" means the Administrator of the Plan in accordance with Section 19 of the Plan.

            (d)       "Award" means an Incentive Stock Option, Nonqualified Stock Option, Stock Appreciation Right, share of Restricted Stock, Restricted Stock Unit, Stock Award or Incentive Bonus granted to a Participant pursuant to the provisions of the Plan, any of which the Administrator may structure to qualify in whole or in part as a Performance Award.

            (e)        "Award Agreement" means a written agreement or other instrument as may be approved from time to time by the Administrator implementing the grant of each Award. An Agreement may be in the form of an agreement to be executed by both the Participant and the Company (or an authorized representative of the Company) or certificates, notices or similar instruments (which do not need to be executed) as approved by the Administrator.

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page A-1

Table of Contents

APPENDIX A

            (f)        "Board" means the board of directors of the Company.

            (g)       "Cause" means, in the case of any Participant who is party to an employment or severance-benefit agreement that contains a definition of "Cause," the definition set forth in such agreement will apply with respect to such Participant under the Plan for so long as such agreement remains in effect; if a Participant is party to multiple such agreements, any Cause determination must meet the standards of all such agreements to qualify as for Cause under this Plan. In the case of any other Participant, "Cause" means (i) a substantial failure of the Participant to perform the Participant's duties and responsibilities to the Company or its Subsidiaries or substantial negligence in the performance of such duties and responsibilities; (ii) the commission by the Participant of a felony or a crime involving moral turpitude; (iii) the commission by the Participant of theft, fraud, embezzlement, material breach of trust or any material act of dishonesty involving the Company or any of its Subsidiaries, including, but not limited to, any Act of Misconduct; (iv) a significant violation by the Participant of the code of conduct of the Company or its Subsidiaries of any material policy of the Company or its Subsidiaries, or of any statutory or common law duty of loyalty to the Company or its Subsidiaries, including, but not limited to, any Act of Misconduct; or (v) a material breach of any of the terms of the Plan or any Award made under the Plan, or of the terms of any other agreement between the Company or subsidiaries and the Participant.

            (h)       "Change in Control" unless otherwise defined in an Award Agreement, means (i) the failure of the Continuing Directors at any time to constitute at least a majority of the members of the Board; (ii) the acquisition by any Person other than an Excluded Holder of beneficial ownership (within the meaning of Rule 13d-3 issued under the Act) of twenty percent (20%) or more of the outstanding Shares or the combined voting power of the Company's outstanding securities entitled to vote generally in the election of directors; (iii) the consummation of a reorganization, merger, or consolidation of the Company, unless such reorganization, merger or consolidation is with or into a Permitted Successor and clauses (i), (ii), or (iv) of this Section 2(h) have not been triggered; or (iv) a complete liquidation or dissolution of the Company or the sale or disposition of all or substantially all of the assets of the Company other than to a Permitted Successor.

            Notwithstanding the foregoing, in any case where the occurrence of a Change in Control could affect the vesting of or payment under an Award subject to the requirements of Section 409A of the Code, to the extent required to comply with Section 409A of the Code, the term "Change in Control" shall mean an occurrence that both (i) satisfies the requirements set forth above in this definition and (ii) is a "change in control event" as that term is defined in the regulations under Section 409A of the Code.

            (i)        "Code" means the Internal Revenue Code of 1986, as amended from time to time and in effect, or any successor statute as from time to time in effect, and the rulings and regulations issued thereunder.

WOLVERINE WORLD WIDE, INC.
AMENDED AND RESTATED EXECUTIVE
SHORT-TERM INCENTIVE PLAN (ANNUAL BONUS PLAN)

            (j)        "Continuing Directors" mean the individuals constituting the Board as of the date this Plan was adopted and any subsequent directors whose election or nomination for election by the Company's stockholders was approved by a vote of three-quarters (3/4) of the individuals who are then Continuing Directors, but specifically excluding any individual whose initial assumption of office occurs as a result of either an actual or threatened solicitation subject to Rule 14a-12(c) of Regulation 14A issued under the Act or other actual or threatened solicitation of proxies or consents by or on behalf of a Person other than the Board.

SECTION 1:Establishment of Plan; Purpose of Plan

1.1


Establishment of Plan.    The Company hereby establishes the AMENDED AND RESTATED EXECUTIVE SHORT-TERM INCENTIVE PLAN (ANNUAL BONUS PLAN) (the "Plan"), for its executive officers, senior corporate and divisional officers and other key employees. The Plan amends and restates the Wolverine World Wide, Inc. Amended and Restated Executive Short-Term Incentive Plan (Annual Bonus Plan) previously approved by the stockholders at the 2012 Annual Meeting of Stockholders. The Plan provides for the payment of Incentive Bonuses to Participants based upon the achievement of Performance Measures during a specified Performance Period.

1.2


Purpose of Plan.    The purpose of the Plan is to motivate Participants to improve the Company's profitability and growth through the attainment of carefully planned goals, to promote initiative and cooperation through awards based on corporate and divisional performance and to encourage outstanding individuals to enter and continue in the employ of the Company. The Plan is intended to provide for Incentive Bonuses that satisfy the exception for performance-based compensation under Section 162(m) of the Code and shall be interpreted and administered to achieve that purpose with respect to such Incentive Bonuses.

1.3


Effective Date.    The Plan is initially effective as of March 13, 2017. Adoption of the Plan by the Board and payment of Incentive Bonuses for Performance Periods beginning in Fiscal Year 2018 and thereafter shall be contingent upon approval of the Plan by the Company's stockholders at the 2017 Annual Meeting of Stockholders or any adjournment thereof or at a Special Meeting of the Stockholders. In the absence of such approval, this Plan shall be void.

SECTION 2:


Definitions

The following terms have the stated definitions unless a different meaning is plainly required by the context:

2.1


"Act" means the Securities Exchange Act of 1934, as amended.

2.2


"Beneficiary" means the individual, trust or other entity designated by the Participant to receive any amount payable with respect to the Participant under the Plan after the Participant's death. A Participant may designate or change a Beneficiary by filing a signed designation with the Committee in a form approved by the Committee. A Participant's will is not effective for this purpose. If a designation has not been completed properly and filed with the Committee or is ineffective for any other reason, the Beneficiary shall be the Participant's Surviving Spouse. If there is no effective designation and the Participant does not have a Surviving Spouse, the remaining benefits, if any, shall be paid to the Participant's estate.

2.3


"Board" means the Board of Directors of the Company.

2.4


"Code" means the Internal Revenue Code of 1986, as amended.

2.5


"Committee" means the Compensation Committee of the Board or such other committee as the Board shall designate to administer the Plan. The Committee shall consist of at least two members and all of its members shall be "non-employee directors" as defined in Rule 16b-3 issued under the Act and "outside directors" as defined in the regulations issued under Section 162(m) of the Code.

2.6


"Company" means Wolverine World Wide, Inc., a Delaware corporation, and its successors and assigns.

2.7


"Eligible Employees" means executive officers, senior corporate and divisional officers and other key employees of the Company or a Subsidiary.

2.8


"Fiscal Year" means the fiscal year of the Company for financial reporting purposes as the Company may adopt from time to time.

            (k)       "Company" means Wolverine World Wide, Inc., a Delaware corporation.

            (l)        "Determination Period" means the fourteen- (14-) day period following a Termination of Employment by a Participant.

            (m)      "Disability" has the meaning set forth in the Company's long-term disability plan. The determination of the Administrator as to an individual's Disability shall be conclusive on all parties.

            (n)       "Employee Benefit Plan" means any plan or program established by the Company or a Subsidiary for the compensation or benefit of employees of the Company or any of its Subsidiaries.

            (o)       "Excluded Holder" means (i) any Person who at the time this Plan was adopted was the beneficial owner of twenty percent (20%) or more of the outstanding Shares; or (ii) the Company, a Subsidiary or any Employee Benefit Plan of the Company or a Subsidiary or any trust holding Shares or other securities pursuant to the terms of an Employee Benefit Plan.

Page A-2  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy StatementA-2


Table of Contents

APPENDIX A

2.9"Incentive Bonus" means an annual bonus awarded and paid to a Participant for services to the Company during a Performance Period that is based upon the achievement of Performance Measures established in accordance with the Plan.

2.10


"Participant" means an Eligible Employee who is designated as a Participant by the Committee for a Performance Period.

2.11


"Performance" means the level of achievement of the Performance Measures as determined by the Committee pursuant to Section 6.1.

2.12


"Performance Measure" or "Performance Measures" means the performance measures established by the Committee pursuant to Section 5.

2.13


"Performance Period" means a Fiscal Year or other period determined by the Committee.

2.14


"Subsidiary" means any company or other entity of which 50% or more of the outstanding voting stock or voting ownership interest is directly or indirectly owned or controlled by the Company.

2.15


"Surviving Spouse" means the spouse of the Participant at the time of the Participant's death who survives the Participant. If the Participant and spouse die under circumstances which prevent ascertainment of the order of their deaths, it shall be presumed for the Plan that the Participant survived the spouse.

2.16


"Target Bonus" means the bonus amount established by the Committee for each Participant under Section 5.1(a).

SECTION 3:


Administration

3.1


Power and Authority.    The Plan shall be administered by the Committee. The Committee may delegate recordkeeping, calculation, payment and other ministerial or administrative functions to individuals designated by the Committee, who may be employees of the Company or its Subsidiaries. Except as limited by the Plan, the Committee shall have all of the express and implied powers and duties set forth in the Plan and shall have full authority and discretion to interpret the Plan and to make all other determinations deemed necessary or advisable for the administration of the Plan. Action may be taken by a written instrument signed by a majority of the members of the Committee and any action so taken shall be as effective as if it had been taken at a meeting. The Committee may make such other rules for the conduct of its business and may adopt such other rules, policies and forms for the administration, interpretation and implementation of the Plan as it deems advisable. All determinations, interpretations and selections made by the Committee regarding the Plan shall be final and conclusive.

3.2


Indemnification of Committee Members.    Neither any member or former member of the Committee nor any individual to whom authority is or has been delegated shall be personally responsible or liable for any act or omission in connection with the performance of powers or duties or the exercise of discretion or judgment in the administration and implementation of the Plan or for any adverse tax or other consequence to any Participant or to the estate or beneficiary of a Participant, including by reason of the application of Section 7.10 or any acceleration of income or any additional tax (including interest and penalties) asserted by reason of the failure of an Incentive Bonus to satisfy the requirements of Section 409A of the Code or Section 4999 of the Code. Each individual who is or has been a member of the Committee, or delegated authority by the Committee, shall be indemnified and held harmless by the Company from and against any cost, liability or expense imposed or incurred in connection with any act or failure to act under the Plan. Each such individual shall be justified in relying on information furnished in connection with the Plan's administration by any appropriate person or persons.

SECTION 4:


Participation

4.1


Participation.    The Committee shall select the Eligible Employees who will Participants in the Plan for a Performance Period. If, following the commencement of a Performance Period, (a) an Eligible Employee commences employment with the Company or a Subsidiary, or (b) a current employee of the Company or a Subsidiary first becomes an Eligible Employee, and, in either case, such Eligible Employee is designated as a Participant by the Committee, unless otherwise determined by the Committee, the Performance Period applicable to such Eligible Employee's Incentive Bonus for such Fiscal Year will begin on the date of such commencement of employment or eligibility, as applicable, and end on the last day of such Performance Period.

            (p)       "Factors" means such considerations as would result in a determination by the Administrator that a Termination of Employment does not constitute a Retirement, and shall include the Participant's: (i) inadequate job performance; (ii) inadequate notice of resignation; (iii) intention for comparable future employment at a third party organization; (iv) intention for future employment or other service or advisory relationship with a competitor of the Company; or (iv) any other similar consideration.

            (q)       "Fair Market Value" means, as of any date, the closing price per share at which the Shares are sold in the regular way on the New York Stock Exchange (or any successor exchange that is the primary stock exchange for trading of Shares) or, if no Shares are traded on the New York Stock Exchange (or any successor exchange that is the primary stock exchange for trading of Shares) on the date in question, then for the next preceding date for which Shares were traded on the New York Stock Exchange (or any successor exchange that is the primary stock exchange for trading of Shares).

            (r)        "Good Reason" means, in the case of a Participant who is party to an employment or other severance-benefit agreement that contains a definition of "Good Reason," the definition set forth in such agreement will apply with respect to such Participant under the Plan so long as such agreement remains in effect; provided, however, that if the Participant is party to multiple such agreements, "Good Reason" under any such agreement shall count as "Good Reason" for purposes of this Plan. If the Participant is not party to any such agreement, "Good Reason" shall mean any of the following, with the below notice provision applying: (i) a reduction in the Participant's base salary, annual bonus opportunity, or long-term incentive opportunity below the level in effect immediately prior to a Change in Control; (ii) failure by the Company or its Subsidiaries to pay amounts owed to the Participant as salary, bonus, deferred compensation or other compensation; (iii) any material adverse change to the Participant's position, duties, responsibilities, reporting responsibilities or title from that or those in effect immediately prior to a Change in Control; or (iv) any requirement that the Participant be based at a location that is more than twenty-five (25) miles from his or her regular place of employment immediately prior to a Change in Control, unless such change results in a shorter commute for the Participant. Notwithstanding the foregoing, no Termination of Employment shall be for Good Reason unless (i) such Termination of Employment occurs during the twenty-four (24) month period following a Change in Control and (ii) the Participant gives the Company written notice within ninety (90) days of the Participant obtaining knowledge of circumstances giving rise to Good Reason (describing in reasonable detail the circumstances and the Good Reason event that has occurred) and the Company does not remedy these circumstances within thirty (30) days of receipt of such notice and the Participant terminates employment not later than thirty (30) days thereafter.

            (s)        "Incentive Bonus" means a bonus opportunity awarded under Section 10 of the Plan pursuant to which a Participant may become entitled to receive an amount based on satisfaction of such performance criteria as are specified in the Award Agreement or otherwise.

            (t)        "Incentive Stock Option" means a stock option that is intended to qualify as an "incentive stock option" within the meaning of Section 422 of the Code.

            (u)       "Nonemployee Director" means each person who is, or is elected to be, a member of the Board and who is not an employee of the Company or any Subsidiary.

            (v)        "Nonqualified Stock Option" means a stock option that is not intended to qualify as an "incentive stock option" within the meaning of Section 422 of the Code. Each stock option granted pursuant to the Plan will be treated as providing by its terms that it is to be a Nonqualified Stock Option unless, as of the date of grant, it is expressly designated as an Incentive Stock Option.

            (w)       "Option" means an Incentive Stock Option and/or a Nonqualified Stock Option granted pursuant to Section 6 of the Plan.

            (x)        "Participant" means any individual described in Section 3 of the Plan to whom Awards have been granted from time to time by the Administrator and any authorized transferee of such individual.

            (y)        "Permitted Successor" means a company that, immediately following the consummation of a transaction specified in clauses (iii) and (iv) of the definition of "Change in Control" above, satisfies each of the following criteria: (i) 50% or more of the outstanding common stock of the company and the combined voting power of the outstanding securities of the company entitled to vote generally in the election of directors (in each case determined immediately following the consummation of the applicable transaction) is beneficially owned,

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page A-3


Table of Contents

APPENDIX A

4.2Continuing Participation.    Selection as a Participant for a Performance Period by the Committee is limited to that Performance Period. An Eligible Employee will be a Participant for a Performance Period only if designated as a Participant by the Committee for such Performance Period.

SECTION 5:


Incentive Bonus Terms; Performance Measures

5.1


Incentive Bonus Terms.    The Committee shall establish the terms of the Incentive Bonus for each Participant or group of Participants in the manner and within the time limits specified in this Section 5. For each Participant or group of Participants for each Performance Period, the Committee shall specify:



(a)


Target Bonus.    A Target Bonus, expressed as a percentage of the Participant's base salary or a specified dollar amount;



(b)


Incentive Bonus.    The amount that may be payable under an Incentive Bonus, expressed as a percentage of the Target Bonus, based on the level (or varying levels) of achievement of the Performance Measures; for these purposes, the Incentive Bonus payable based on varying levels of achievement may be expressed either as (i) a matrix of percentages of the Target Bonus that will be paid at specified levels of achievement of the Performance Measures or (ii) a mathematical formula that determines the percentage of the Target Bonus that will be paid at varying levels of achievement of the Performance Measures.



(c)


Performance Measures.    The Performance Measures applicable to the Incentive Bonus; and



(d)


Conditions on Incentive Bonus.    Any specific circumstances under which an Incentive Bonus specified under subsection (b) above may be reduced or forfeited (but not increased).

5.2


Performance Measures.    For purposes of the Plan, "Performance Measure" means any objectively determinable measure (or measures) of performance relating to any one or more of the following performance criteria, or derivations of such performance criteria, either individually, alternatively or in any combination, applied to either the Company as a whole or to a business unit, division, line or Subsidiary, either individually, alternatively or in any combination, and measured either annually or cumulatively over a period of years, on an absolute basis or relative to a pre-established target, to previous years' results or to an index or indices or a designated comparison group or groups, in each case as specified by the Committee: (i) net earnings or earnings per share (including earnings before interest, taxes, depreciation and/or amortization); (ii) income, net income or operating income; (iii) revenues; (iv) net sales; (v) return on sales; (vi) return on equity; (vii) return on capital (including return on total capital or return on invested capital); (viii) return on assets or net assets; (ix) earnings per share; (x) economic or business value added measurements; (xi) return on invested capital; (xii) return on operating revenue; (xiii) cash flow (before or after dividends); (xiv) stock price; (xv) total stockholder return; (xvi) market capitalization; (xvii) economic value added; (xviii) debt leverage (debt to capital); (xix) operating profit or net operating profit; (xx) operating margin or profit margin; (xxi) cash from operations; (xxii) market share; (xxiii) product development, release schedules, lead times, delivery or quality; (xxiv) new product innovation; (xxv) cost or expense controls; (xxvi) customer acquisition or retention; (xxvii) customer service; or (xxviii) customer satisfaction. The Performance Measure and any targets with respect thereto determined by the Committee need not be based upon an increase, a positive or improved result or avoidance of loss.



To the extent consistent with the requirements for satisfying the performance-based compensation exception under Section 162(m) of the Code, the Committee (a) may appropriately adjust any evaluation of the satisfaction of Performance Measures to eliminate the effects of charges for restructurings, discontinued operations, unusual or infrequently occurring items and all items of gain, loss or expense determined to be unusual or infrequent in nature or related to the disposal of a segment of a business or related to a change in accounting principle, all as determined in accordance with applicable accounting provisions, as well as the cumulative effect of accounting changes, in each case as determined in accordance with generally accepted accounting principles or identified in the Company's financial statements or notes to the financial statements, and (b) may appropriately adjust any evaluation of the achievement of Performance Measures to exclude any of the following events that occurs during a Performance Period: (i) asset write-downs; (ii) litigation, claims, judgments or settlements; (iii) the effect of changes in tax law or other such laws or provisions affecting reported results; (iv) corporate stock and asset acquisitions and dispositions; and (v) accruals of any amounts for payment under this Plan or any other compensation arrangement maintained by the Company.

directly or indirectly, by all or substantially all of the Persons who were the beneficial owners of the Company's outstanding Shares and outstanding securities entitled to vote generally in the election of directors (respectively) immediately prior to the applicable transaction; (ii) no Person other than an Excluded Holder beneficially owns, directly or indirectly, 20% or more of the outstanding common stock of the company or the combined voting power of the outstanding securities of the company entitled to vote generally in the election of directors (for these purposes the term Excluded Holder shall include the company, any subsidiary of the company and any employee benefit plan of the company or any such subsidiary or any trust holding common stock or other securities of the company pursuant to the terms of any such employee benefit plan); and (iii) at least a majority of the board of directors of the company is comprised of Continuing Directors.

            (z)       "Person" has the same meaning as set forth in Sections 13(d) and 14(d)(2) of the Act.

            (aa)      "Performance Award" means an Award, the grant, issuance, retention, vesting or settlement of which is subject to satisfaction of one or more Qualifying Performance Criteria or other performance-based criteria established pursuant to Section 14 of the Plan or otherwise by the Administrator.

            (bb)     "Qualifying Performance Criteria" has the meaning set forth in Section 14(b) of the Plan.

            (cc)      "Restricted Stock" means Shares granted pursuant to Section 8 of the Plan.

            (dd)     "Restricted Stock Unit" means an Award granted to a Participant pursuant to Section 8 of the Plan that is an unfunded and unsecured promise pursuant to which Shares or cash in lieu thereof may be issued in the future.

            (ee)      "Retirement" means the voluntary Termination of Employment by a Participant after the Participant has attained 59 years of age and ten years of service (as a director and/or an employee of the Company or a Subsidiary, provided, for the avoidance of doubt, that any service by a Participant for a Subsidiary prior to the time when such Subsidiary is owned directly or indirectly by the Company shall be disregarded for purposes of a "Retirement" determination hereunder), absent a determination to the contrary by the Administrator (after taking into consideration the Factors) within the Determination Period; Retirement shall be deemed to occur on the date immediately following the last day of the Determination Period in the absence of a determination to the contrary by the Administrator.

            (ff)       "Section 162(m) of the Code" shall mean Section 162(m) of the Code, including the regulations promulgated thereunder and other applicable Internal Revenue Service guidance. With respect to Sections 5, 8, 10, 14 and 19 of the Plan, references to Section 162(m) of the Code shall refer to such Code section as in effect prior to December 22, 2017, including the regulations thereunder and other applicable Internal Revenue Service guidance, whether promulgated or issued before, as of or after December 22, 2017.

            (gg)      "Share" means a share of the Company's common stock, par value $1.00, subject to adjustment as provided in Section 13 of the Plan.

            (hh)     "Stock Appreciation Right" means a right granted pursuant to Section 7 of the Plan that entitles the Participant to receive, in cash or Shares or a combination thereof, as determined by the Administrator, value equal to or otherwise based on the excess of (i) the Fair Market Value of a specified number of Shares at the time of exercise over (ii) the exercise price of the right, as established by the Administrator on the date of grant.

            (ii)       "Stock Award" means an award of Shares to a Participant pursuant to Section 9 of the Plan.

            (jj)       "Subsidiary" means any corporation (other than the Company) in an unbroken chain of corporations beginning with the Company where each of the corporations in the unbroken chain other than the last corporation owns stock possessing at least 50 percent or more of the total combined voting power of all classes of stock in one of the other corporations in the chain, and if specifically determined by the Administrator in the context other than with respect to Incentive Stock Options, may include an entity in which the Company has a significant ownership interest or that is directly or indirectly controlled by the Company.

Page A-4  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy StatementA-4

Table of Contents

APPENDIX A

            (kk)     "Substitute Awards" means Awards granted or Shares issued by the Company in assumption of, or in substitution or exchange for, awards previously granted, or the right or obligation to make future awards, by a company acquired by the Company or any Subsidiary or with which the Company or any Subsidiary combines.

            (ll)       "Termination of Employment" means ceasing to serve as a full-time employee of the Company and its Subsidiaries or, with respect to a Nonemployee Director or other service provider, ceasing to serve as such for the Company, except that with respect to all or any Awards held by a Participant (i) the Administrator may determine, subject to Section 6(d) of the Plan, that an approved leave of absence or approved employment on a less than full-time basis is not considered a Termination of Employment; (ii) the Administrator may determine that a transition of employment to service with a partnership, joint venture or corporation not meeting the requirements of a Subsidiary in which the Company or a Subsidiary is an equity owner is not considered a Termination of Employment; (iii) unless otherwise determined by the Administrator, service as a member of the Board or other service provider shall not constitute continued employment with respect to Awards granted to a Participant while he or she served as an employee; and (iv) service as an employee of the Company or a Subsidiary shall constitute continued employment with respect to Awards granted to a Participant while he or she served as a member of the Board or other service provider. The Administrator shall determine whether any corporate transaction, such as a sale or spin-off of a division or subsidiary that employs a Participant, shall be deemed to result in a Termination of Employment with the Company and its Subsidiaries for purposes of any affected Participant's Awards, and the Administrator's decision shall be final and binding.

3.  Eligibility

            Any person who is a current or, to the extent consistent with Section 409A of the Code, prospective officer or employee of the Company or of any Subsidiary shall be eligible for selection by the Administrator for the grant of Awards hereunder. In addition, Nonemployee Directors and any other service providers who have been retained to provide consulting, advisory or other services to the Company or to any Subsidiary shall be eligible for the grant of Awards hereunder as determined by the Administrator. Options intending to qualify as Incentive Stock Options may only be granted to employees of the Company or any subsidiary of the Company within the meaning of the Code, as selected by the Administrator. Eligibility for Options other than Incentive Stock Options is limited to individuals described this Section 3 who are providing direct services on the date of grant of the Option (or it is reasonably anticipated that the individuals will begin to provide direct services) to the Company or to a subsidiary of the Company that would be described in the first sentence of Treasury Regulation § 1.409A-1(b)(5)(iii)(E).

4.  Effective Date, Amendment Date and Termination of Plan

            The Plan was initially adopted by the Board as of February 10, 2016 (the "Effective Date"), provided that any grants made after the Effective Date and prior to the approval of the Plan by the Company's stockholders were subject to such approval. With respect to any Award granted on or after the Amendment Date, to the extent that the number of Shares subject to such Awards, or portions thereof, exceeds the number of shares authorized under the Plan as of the Amendment Date, such Awards, or portions thereof, shall be subject to, and may not be exercised before, the approval of this Plan by the stockholders of the Company prior to the first anniversary of the Amendment Date by the affirmative vote of the holders of a majority of the outstanding Shares of the Company present, or represented by proxy, and entitled to vote, at a meeting of the Company's stockholders or by written consent in accordance with the laws of the State of Delaware; and, if such approval is not so obtained, the Awards (or portions thereof) shall by void as determined by the Administrator. The Plan shall remain available for the grant of Awards until the tenth (10th) anniversary of the Amendment Date. Notwithstanding the foregoing, the Plan may be terminated at such earlier time as the Board may determine. Termination of the Plan will not affect the rights and obligations of the Participants and the Company arising under Awards theretofore granted and then in effect.

5.  Shares Subject to the Plan and to Awards

            (a)        Aggregate Limits.    The aggregate number of Shares issuable pursuant to all Awards shall not exceed 6,100,000 (the number of Shares authorized under the Plan, as approved by stockholders on April 21, 2016) plus an additional 8,500,000 Shares, plus any shares subject to outstanding awards under the Prior Plans that on or after the Effective Date or the Amendment Date, as applicable, cease for any reason to be subject to such awards (other than by reason of exercise or settlement of the awards to the extent they are exercised for or settled in vested and nonforfeitable shares); provided, however, that any Shares granted under Options or Stock Appreciation Rights shall be counted against this limit on a one-for-one basis and any Shares granted as Awards other than Options or Stock Appreciation Rights shall be counted against this limit as two and six tenths (2.6) Shares for every one (1) Share subject to such Award. The aggregate number of Shares

2018 PROXY STATEMENT

GRAPHIC

A-5

Table of Contents

APPENDIX A

available for grant under this Plan and the number of Shares subject to outstanding Awards shall be subject to adjustment as provided in Section 13 of the Plan. The Shares issued pursuant to Awards granted under this Plan may be shares that are authorized and unissued or shares that were reacquired by the Company, including shares purchased in the open market. No fractional Shares will be delivered under the Plan.

            (b)       Issuance of Shares.    For purposes of Section 5(a) and Section 5(f) of the Plan, the aggregate number of Shares issued under this Plan at any time shall equal only the number of Shares actually issued upon exercise or settlement of an Award. Notwithstanding the foregoing, Shares subject to an Award under the Plan may not again be made available for issuance under the Plan if such Shares are: (i) Shares that were subject to a stock-settled Stock Appreciation Right and were not issued upon the net settlement or net exercise of such Stock Appreciation Right; (ii) Shares used to pay the exercise price of an Option or the purchase price, if any, for an Award; (iii) Shares delivered to or withheld by the Company to pay the withholding taxes related an Award; or (iv) Shares repurchased on the open market with the proceeds of an Option exercise. Shares subject to Awards that have been canceled, expired, forfeited or otherwise not issued under an Award and Shares subject to Awards settled in cash shall not count as Shares issued under this Plan for purposes of Section 5(a) or Section 5(f) of the Plan.

            (c)        Tax Code Limits.    The aggregate number of Shares that may be delivered, or the value of which could be paid in cash or other property, under Awards granted under this Plan during any calendar year to any one Participant shall not exceed 3,600,000, which aggregate number shall be calculated and adjusted pursuant to Section 13 of the Plan only to the extent that such calculation or adjustment will not affect the status of any Award intended to qualify as "performance-based compensation" under Section 162(m) of the Code but which number shall not count any tandem SARs (as defined in Section 7 of the Plan). The aggregate number of Shares that may be issued pursuant to the exercise of Incentive Stock Options granted under this Plan shall not exceed 3,600,000, which aggregate number shall be calculated and adjusted pursuant to Section 13 of the Plan only to the extent that such calculation or adjustment will not affect the status of any option intended to qualify as an Incentive Stock Option under Section 422 of the Code. The maximum cash amount payable pursuant to that portion of an Incentive Bonus granted in any calendar year to any Participant under this Plan that is intended to satisfy the requirements for "performance-based compensation" under Section 162(m) of the Code shall not exceed $20,000,000.

            (d)       Director Awards.    Notwithstanding any other provision of the Plan to the contrary, the aggregate grant date fair value of Awards (computed as of the date of grant in accordance with applicable financial accounting rules) granted under this Plan during any calendar year to any one Nonemployee Director shall not exceed $400,000.

            (e)        Substitute Awards.    Substitute Awards shall not reduce the Shares authorized for issuance under the Plan or authorized for grant to a Participant in any calendar year. Additionally, in the event that a company acquired by the Company or any Subsidiary, or with which the Company or any Subsidiary combines, has shares available under a pre-existing plan approved by stockholders and not adopted in contemplation of such acquisition or combination, the shares available for grant pursuant to the terms of such pre-existing plan (as adjusted, to the extent appropriate, using the exchange ratio or other adjustment or valuation ratio or formula used in such acquisition or combination to determine the consideration payable to the holders of common stock of the entities party to such acquisition or combination) may be used for Awards under the Plan and shall not reduce the Shares authorized for issuance under the Plan; provided, however, that Awards using such available shares shall not be made after the date awards or grants could have been made under the terms of the pre-existing plan, absent the acquisition or combination, and shall only be made to individuals who were employees, directors or other service providers of such acquired or combined company before such acquisition or combination and shall be subject to such other terms and limitations as required by the stock exchange on which the Shares are then listed or traded.

            (f)        Award Vesting/Exercisability/Distribution Limitations.    (i) No portion of any grant of Restricted Stock shall be scheduled to vest prior to the date that is one (1) year following the date the Restricted Stock is granted; (ii) no portion of any grant of an Option or Stock Appreciation Right shall be scheduled to become exercisable prior to the date that is one (1) year following the date the Option or Stock Appreciation Right is granted; and (iii) no portion of any grant of a Restricted Stock Unit or Incentive Bonus shall be scheduled to vest or be settled, paid or distributed prior to the date that is one (1) year following the date the applicable Restricted Stock Unit or Incentive Bonus is granted; provided; however, that Awards that result in the issuance (as determined in accordance with the rules set forth in Section 5(b) of the Plan) of an aggregate of up to 5% of the Shares reserved for issuance under Section 5(a) of the Plan may be granted to eligible persons

2018 PROXY STATEMENT

GRAPHIC

A-6


Table of Contents

APPENDIX A

5.3Incentive Bonus Conditioned on Performance.    Payment of an Incentive Bonus to a Participant for a Performance Period or part thereof under this Plan shall be entirely contingent upon achievement of the Performance Measures established by the Committee pursuant to this Section 5, the satisfaction of which is substantially uncertain when established by the Committee for the Performance Period.

5.4


Time of Determination by Committee.    The Committee shall establish in writing all terms applicable to an Incentive Bonus pursuant to this Section 5 not later than (i) the 90th day of the applicable Performance Period (in the case of a Performance Period of 360 days or longer), or (ii) if sooner, the end of the period constituting the first quarter of the Performance Period (in the case of a Performance period of less than 360 days). Once the Committee has established such terms in accordance with the foregoing, it may not thereafter adjust such terms, except to reduce payments, if any, under the Incentive Bonus in accordance with Section 5.5 or as otherwise permitted in accordance with the requirements of Section 162(m) of the Code.

5.5


Committee Discretion.    Except as specifically provided in Section 5.2, the Committee may not increase any Incentive Bonus or construct, modify or apply the Performance Measures in a manner that will directly or indirectly increase the Incentive Bonus for any Participant for any Performance Period above the amount determined by the applicable objective standards established within the time periods set forth in this Section. The Committee may exercise negative discretion to reduce or eliminate any Incentive Bonus.

SECTION 6:


Determination and Payment of Incentive Bonuses

6.1


Committee Certification.    The Incentive Bonus, if any, payable to each Participant for any Performance Period shall be determined by the Committee on the basis of the Target Bonus and achievement of the Performance Measures established by the Committee pursuant to Section 5. After the end of the Performance Period, the Committee shall determine, and shall certify in writing prior to payment of any Incentive Bonus, the extent to which the applicable Performance Measures were achieved.

6.2


Eligibility for Payment.    An Incentive Bonus otherwise payable to a Participant for a Performance Period shall be adjusted as follows:



(a)


Retirement, Death or Total Disability.    If the Participant ceases to be a Participant before the end of the Performance Period and more than six months after the beginning of such Performance Period because of death, normal or early retirement under the Company's retirement plan, as then in effect, or total disability under the Company's long-term disability plan, as then in effect, the Participant or the Participant's Beneficiary, will be entitled to payment of a prorated portion of the Incentive Bonus calculated as follows: 100% of the Incentive Bonus that the Participant would have received, if any, had the Participant been a Participant until the last day of the applicable Performance Period, multiplied by the ratio of the Participant's full months as a Participant during that Performance Period to the number of months in the Performance Period. Notwithstanding the foregoing, the Committee shall have discretion to reduce or eliminate any Incentive Bonus otherwise payable pursuant to this Section 6.2(a).



(b)


Reassignment of Duties.    If a Participant is reassigned employment duties before the end of any Performance Period, the Participant will be entitled to payment of a prorated portion of the Incentive Bonus calculated as follows: 100% of the Incentive Bonus that the Participant would have received, if any, had the Participant been a Participant until the last day of the applicable Performance Period, multiplied by the ratio of the Participant's full months as a Participant during the Performance Period prior to the reassignment to the number of months in the Performance Period. If such Participant is designated as a Participant in his or her new position, the Participant will also be entitled to payment of a prorated portion of the Incentive Bonus with respect to such new position calculated as follows: 100% of the Incentive Bonus that the Participant would have received, if any, had the Participant had been a Participant during the entire Performance Period, multiplied by the ratio of the Participant's months as a Participant during that Performance Period after the reassignment (rounded up to the next full month) to the number of months in that Performance Period (but not in excess of the maximum amount payable in respect of such Performance Period, as previously determined by the Committee).



(c)


Other Termination.    Except as provided in Section 6.2(a), if the Participant's employment terminates prior to the payment of an Incentive Bonus with respect to any Performance Period, the Participant will not be entitled to payment of the Incentive Bonus for such Performance Period.

without regard to the minimum vesting, exercisability, settlement, payment and distribution provisions of this Section 5(f). As set forth in Section 9(a), Stock Awards may only be granted consistent with the 5% limit set forth in the preceding sentence.

6.  Options

            (a)        Option Awards.    Options may be granted at any time and from time to time prior to the termination of the Plan to Participants as determined by the Administrator. No Participant shall have any rights as a stockholder with respect to any Shares subject to Options hereunder until such Shares have been issued. Each Option shall be evidenced by an Award Agreement. Options granted pursuant to the Plan need not be identical but each Option must contain and be subject to the terms and conditions set forth below.

            (b)       Price.    The Administrator will establish the exercise price per Share under each Option, which in no event will be less than the Fair Market Value of the Shares on the date of grant; provided, however, that the exercise price per Share with respect to an Option that is granted in connection with a merger or other acquisition as a substitute or replacement award for options held by optionees of the acquired entity may be less than 100% of the Fair Market Value of the Shares on the date such Option is granted if such exercise price is based on a formula set forth in the terms of the options held by such optionees or in the terms of the agreement providing for such merger or other acquisition. The exercise price of any Option may be paid in Shares, cash or a combination thereof, as determined by the Administrator, including an irrevocable commitment by a broker to pay over such amount from a sale of the Shares issuable under an Option, the delivery of previously owned Shares and withholding of Shares deliverable upon exercise, or in such other form as is acceptable to the Administrator.

            (c)        No Repricing Without Stockholder Approval.    Other than in connection with a change in the Company's capitalization (as described in Section 13 of the Plan), the Administrator may not, without prior approval of the Company's shareholders, seek to effect any repricing of any previously granted underwater Option by: (i) amending or modifying the terms of the Option to lower the exercise price; (ii) canceling the underwater Option and granting either (A) replacement Options having a lower exercise price or (B) Restricted Stock, Restricted Stock Units, Performance Awards or Stock Awards in exchange; or (iii) cancelling or repurchasing the underwater Options for cash or other securities. An Option will be deemed to be "underwater" at any time when the Fair Market Value of the Shares covered by such Award is less than the exercise price of the Award.

            (d)       Provisions Applicable to Options.    The date on which Options become exercisable shall be determined at the sole and absolute discretion of the Administrator and set forth in an Award Agreement. Unless provided otherwise in the applicable Award Agreement, to the extent that the Administrator determines that an approved leave of absence or employment on a less than full-time basis is not a Termination of Employment, the vesting period and/or exercisability of an Option shall be adjusted by the Administrator during or to reflect the effects of any period during which the Participant is on an approved leave of absence or is employed on a less than full-time basis. No dividends or dividend equivalents shall be paid or granted in respect of Shares subject to Options and no holder of an Option shall be entitled to any dividends with respect to the Shares subject to Options unless and until such Options have vested and have been exercised in accordance with the terms of the Plan and the applicable Award Agreement and such Shares are reflected as issued and outstanding.

            (e)        Term of Options and Termination of Employment.    The Administrator shall establish the term of each Option, which in no case shall exceed a period of ten (10) years from the date of grant. Unless an Option earlier expires upon the expiration date established pursuant to the foregoing sentence, upon the Participant's Termination of Employment, his or her rights to exercise an Option then held shall be only as follows, unless the Administrator specifies otherwise:

                  (1)       General.    If a Participant's Termination of Employment is for any reason other than the Participant's death, Disability, Retirement or termination for Cause, Options granted to the Participant may continue to be exercised in accordance with their terms for the lesser of (i) a period of three (3) months after such Termination of Employment or (ii) the period ending on the latest date on which such Options could have been exercised without regard to this Section 6(e)(1), but only to the extent the Participant was entitled to exercise the Options on the date of such termination.

                  (2)       Death.    If a Participant dies either while an employee or officer of the Company or a Subsidiary or member of the Board, or after the Termination of Employment other than for Cause but during the time when the Participant could have exercised an Option, the Options issued to such Participant shall become fully vested (in the case of Termination of Employment due to death) and exercisable by the personal representative of such Participant or other successor to the interest of the Participant for the lesser of

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page A-5A-7


Table of Contents

APPENDIX A

6.3Maximum Incentive Bonus.    The maximum Incentive Bonus payable to any Participant for a Fiscal Year under this Plan shall not exceed $4,000,000.

6.4


Payment to Participant or Beneficiary.    Any Incentive Bonus payable to a Participant shall be paid to the Participant, or the Beneficiary of any deceased Participant, by the Company as soon as feasible following final determination and certification by the Committee of the amount payable as provided in Section 6.1; provided, however, in no event may an Incentive Bonus be paid later than the fifteenth day of the third month following the end of the Performance Period to which the Incentive Bonus relates.

6.5


Manner of Payment.    Each Participant will receive his or her Incentive Bonus in cash.

SECTION 7:


General Provisions

7.1


Benefits Not Guaranteed.    Neither the establishment and maintenance of the Plan nor participation in the Plan shall provide any guarantee or other assurance that an Incentive Bonus will be payable under the Plan.

7.2


No Right to Participate.    Nothing in this Plan shall be deemed or interpreted to provide a Participant or any Eligible Employee any contractual right to participate in or receive benefits under the Plan. No designation of an employee as an Eligible Employee or a Participant for all or any part of a Performance Period shall create a right to an Incentive Bonus under the Plan for any other Performance Period. There is no obligation of uniformity of treatment of Eligible Employees or Participants under the Plan. The loss of any Incentive Bonus will not constitute an element of damages in the event of termination of employment for any reason, even if the termination is in violation of an obligation of the Company or a Subsidiary to a Participant.

7.3


No Employment Right.    Participation in this Plan shall not be construed as constituting a commitment, guarantee, agreement or understanding of any kind that the Company or any Subsidiary will continue to employ any individual and this Plan shall not be construed or applied as an employment contract or obligation. Nothing in this Plan shall abridge or diminish the rights of the Company or any Subsidiary to determine the terms and conditions of employment of any Participant or Eligible Employee or to terminate the employment of any Participant or Eligible Employee with or without reason at any time.

7.4


No Assignment or Transfer.    Neither a Participant nor any Beneficiary or other representative of a Participant shall have any right to assign, transfer, attach or hypothecate any amount or credit, potential payment or right to future payments of any amount or credit or any other benefit provided under this Plan. Payment of any amount due or to become due under this Plan shall not be subject to the claims of creditors of the Participant or to execution by attachment or garnishment or any other legal or equitable proceeding or process.

7.5


No Limit on Other Compensation Arrangements.    Nothing contained in this Plan shall prevent the Company or any Subsidiary from adopting or continuing in effect other or additional compensation arrangements. A Participant may have other targets under other plans of the Company. However, no payment under any other plan or arrangement shall be contingent upon failure to attain the criteria for payment of an Incentive Bonus under this Plan.

7.6


Withholding and Payroll Taxes.    The Company shall deduct from any payment made under this Plan all amounts required by federal, state, local and foreign tax laws to be withheld and shall subject any payments made under the Plan to all applicable payroll taxes and assessments.

7.7


Incompetent Payee.    If the Committee determines that an individual entitled to a payment under this Plan is incompetent, it may cause benefits to be paid to another individual for the use or benefit of the Participant or Beneficiary at the time or times otherwise payable under this Plan in total discharge of the Plan's obligations to the Participant or Beneficiary.

7.8


Governing Law.    The validity, construction and effect of the Plan shall be determined in accordance with the laws of the State of Michigan and applicable federal law.

7.9


Severability.    In the event any provision of the Plan shall be held illegal or invalid for any reason, the remaining provisions of the Plan shall not be affected and the Plan shall be construed and enforced as if the illegal or invalid provision had not been included.

      (i) a period of one (1) year after the Participant's death or (ii) the period ending on the latest date on which such Options could have been exercised without regard to this Section 6(e)(2), but only to the extent the Participant was entitled to exercise the Options on the date of such termination.

                  (3)       Disability.    If a Participant's Termination of Employment is due to Disability, then all of the Participant's Options shall immediately fully vest, and the Options held by the Participant at the time of such Termination of Employment shall be exercisable by the Participant or the personal representative of such Participant for the lesser of (i) a period of one (1) year after the Participant's Termination of Employment or (ii) the period ending on the latest date on which such Options could have been exercised without regard to this Section 6(e)(3), but only to the extent the Participant was entitled to exercise the Options on the date of such termination.

                  (4)       Participant Retirement.    Upon a Participant's Retirement as an employee of the Company and its Subsidiaries or Retirement from service as a member of the Board, then all of the Participant's Options shall immediately fully vest, and the Options held by the Participant at the time of such Retirement shall be exercisable by the Participant or the personal representative of such Participant during the remaining term of the Options.

                  (5)       Termination for Cause.    If a Participant is terminated for Cause, the Participant shall have no further right to exercise any Options previously granted. The Administrator or officers designated by the Administrator shall determine, in its or their reasonable discretion, whether a termination is for Cause.

            (f)        Incentive Stock Options.    Notwithstanding anything to the contrary in this Section 6, in the case of the grant of an Option intending to qualify as an Incentive Stock Option: (i) if the Participant owns stock possessing more than 10 percent (10%) of the combined voting power of all classes of stock of the Company, the exercise price of such Option must be at least 110 percent of the Fair Market Value of the Shares on the date of grant and the Option must expire within a period of not more than five (5) years from the date of grant and (ii) Termination of Employment will occur when the person to whom an Award was granted ceases to be an employee (as determined in accordance with Section 3401(c) of the Code and the regulations promulgated thereunder) of the Company and its Subsidiaries. Notwithstanding anything in this Section 6 to the contrary, options designated as Incentive Stock Options shall not be eligible for treatment under the Code as Incentive Stock Options (and will be deemed to be Nonqualified Stock Options) to the extent that either (a) the aggregate Fair Market Value of Shares (determined as of the time of grant) with respect to which such Options are exercisable for the first time by the Participant during any calendar year (under all plans of the Company and any Subsidiary) exceeds $100,000, taking Options into account in the order in which they were granted, or (b) such Options otherwise remain exercisable but are not exercised within three (3) months of Termination of Employment (as defined in this subsection (f)) (or such other period of time provided in Section 422 of the Code).

7.  Stock Appreciation Rights

            (a)        General.    Stock Appreciation Rights may be granted to Participants from time to time either in tandem with or as a component of other Awards granted under the Plan ("tandem SARs") or not in conjunction with other Awards ("freestanding SARs") and may, but need not, relate to a specific Option granted under Section 6 of the Plan. The provisions of Stock Appreciation Rights need not be the same with respect to each grant or each recipient. Any Stock Appreciation Right granted in tandem with an Award may be granted at the same time such Award is granted or at any time thereafter before exercise or expiration of such Award. All freestanding SARs shall be granted subject to the same terms and conditions applicable to Options as set forth in Section 6 of the Plan and all tandem SARs shall have the same exercise price, vesting, exercisability, forfeiture and termination provisions as the Award to which they relate. Subject to the provisions of Section 6 of the Plan and the immediately preceding sentence, the Administrator may impose such other conditions or restrictions on any Stock Appreciation Right as it shall deem appropriate. Stock Appreciation Rights may be settled in Shares, cash or a combination thereof, as determined by the Administrator and set forth in the applicable Award Agreement.

            (b)       No Repricing Without Stockholder Approval.    Other than in connection with a change in the Company's capitalization (as described in Section 13 of the Plan), the Administrator may not, without prior approval of the Company's shareholders, seek to effect any repricing of any previously granted underwater Stock Appreciation Right by: (i) amending or modifying the terms of the Stock Appreciation Right to lower the exercise price; (ii) canceling the underwater Stock Appreciation Right and granting either (A) replacement Stock Appreciation Rights having a lower exercise price or (B) Restricted Stock, Restricted Stock Units, Performance Awards or Stock Awards in

Page A-6  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy StatementA-8


Table of Contents

APPENDIX A

7.10Clawback.    Incentive Bonuses are subject to forfeiture, termination and rescission, and a Participant will be obligated to return to the Company payments received with respect to Incentive Bonuses, in each case (a) to the extent provided by the Committee in connection with (i) a breach by the Participant any non-competition, non-solicitation, confidentiality or similar covenant or agreement with the Company or any of its affiliates or (ii) an overpayment to the Participant of incentive compensation due to inaccurate financial data, (b) in accordance with any applicable Company clawback or recoupment policy, as such policy may be amended and in effect from time to time, or (c) as otherwise required by law or applicable stock exchange listing standards, including, without limitation, Section 10D of the Act. Each Participant, by accepting an Incentive Bonus pursuant to the Plan, agrees to return the full amount required under this Section 7.10 at such time and in such manner as the Company shall determine in its sole discretion.

SECTION 8:


Termination and Amendment



The Board may terminate the Plan at any time, or may from time to time amend the Plan as it deems proper and in the best interests of the Company. Except as otherwise provided in this Plan and the applicable Performance Measures established pursuant to this Plan for determining the amount of any Incentive Bonus for a Fiscal Year or part thereof, no Incentive Bonuses shall be payable for the Fiscal Year in which the Plan is terminated, or, if later, in which the termination is effective.

SECTION 9:


Duration of the Plan



Subject to earlier termination by the Board, this Plan shall terminate without action by the Board as of the date of the first meeting of stockholders held in 2022, unless reapproved by the stockholders at such meeting or earlier. If reapproval occurs, the Plan will terminate as of the date of the first meeting of stockholders in the fifth year following reapproval or any subsequent reapproval. If the Plan terminates under this provision due to lack of reapproval by the stockholders, no Incentive Bonuses shall be awarded for the Fiscal Year in which the Plan terminates.

SECTION 10:


Other Awards



Notwithstanding anything to the contrary in this Plan, the Committee may grant Incentive Bonuses under this Plan to Eligible Employees whose compensation is not subject to Section 162(m) (such employees, "Non-Covered Employees"). Any Incentive Bonuses granted to Non-Covered Employees may, but need not, be subject to those provisions of this Plan that are intended to satisfy the applicable requirements of performance based compensation under Section 162(m). Incentive Bonuses granted to Non-Covered Employees under this Section 10 shall be construed as separate and apart from any Incentive Bonus granted hereunder that are intended to qualify as performance based compensation for purposes of Section 162(m).

exchange; or (iii) cancelling or repurchasing the underwater Stock Appreciation Rights for cash or other securities. A Stock Appreciation Right will be deemed to be "underwater" at any time when the Fair Market Value of the Shares covered by such Award is less than the exercise price of the Award.

8.  Restricted Stock and Restricted Stock Units

            (a)        Restricted Stock and Restricted Stock Unit Awards.    Restricted Stock and Restricted Stock Units may be granted at any time and from time to time prior to the termination of the Plan to Participants as determined by the Administrator. Restricted Stock is an award or issuance of Shares the grant, issuance, retention, vesting and/or transferability of which is subject during specified periods of time to such conditions (including continued employment or performance conditions) and terms as the Administrator deems appropriate. Restricted Stock Units are Awards denominated in units of Shares under which the issuance of Shares is subject to such conditions (including continued employment or performance conditions) and terms as the Administrator deems appropriate. Each grant of Restricted Stock and Restricted Stock Units shall be evidenced by an Award Agreement. Unless determined otherwise by the Administrator, each Restricted Stock Unit will be equal to one Share and will entitle a Participant to either the issuance of Shares or payment of an amount of cash determined with reference to the value of Shares. To the extent determined by the Administrator, Restricted Stock and Restricted Stock Units may be satisfied or settled in Shares, cash or a combination thereof. Restricted Stock and Restricted Stock Units granted pursuant to the Plan need not be identical but each grant of Restricted Stock and Restricted Stock Units must contain and be subject to the terms and conditions set forth below.

            (b)       Contents of Agreement.    Each Award Agreement shall contain provisions regarding (i) the number of Shares or Restricted Stock Units subject to such Award or a formula for determining such number; (ii) the purchase price of the Shares, if any, and the means of payment; (iii) the performance criteria, if any, and level of achievement versus these criteria that shall determine the number of Shares or Restricted Stock Units granted, issued, retainable and/or vested; (iv) such terms and conditions on the grant, issuance, vesting and/or forfeiture of the Shares or Restricted Stock Units as may be determined from time to time by the Administrator; (v) the term of the performance period, if any, as to which performance will be measured for determining the number of such Shares or Restricted Stock Units; and (vi) restrictions on the transferability of the Shares or Restricted Stock Units. Shares issued under a Restricted Stock Award may be issued in the name of the Participant and held by the Participant or held by the Company, in each case as the Administrator may provide.

            (c)        Vesting and Performance Criteria.    The grant, issuance, retention, vesting and/or settlement of shares of Restricted Stock and Restricted Stock Units will occur when and in such installments as the Administrator determines or under criteria the Administrator establishes, which may include Qualifying Performance Criteria. Notwithstanding anything in this Plan to the contrary, the performance criteria for any Restricted Stock or Restricted Stock Unit that is intended to satisfy the requirements for "performance-based compensation" under Section 162(m) of the Code will be a measure based on one or more Qualifying Performance Criteria selected by the Administrator and specified in writing when the Award is granted, which shall be not later than ninety (90) days after the commencement of the performance period to which the Restricted Stock or Restricted Stock Units relate (or at such earlier time as is required to qualify the Incentive Bonus as performance-based under Section 162(m) of the Code).

            (d)       Termination of Employment.    Unless the Administrator provides otherwise:

                  (i)        General.    In the event of Termination of Employment for any reason other than death, Disability or Retirement, any Restricted Stock or Restricted Stock Units still subject in full or in part to restrictions at the date of such Termination of Employment shall automatically be forfeited and returned to the Company.

                  (ii)       Death, Retirement or Disability.    In the event a Participant's Termination of Employment is because of death, Disability or Retirement, the restrictions remaining on any or all Shares remaining subject to a Restricted Stock or Restricted Stock Unit Award shall lapse. Notwithstanding the foregoing and for the avoidance of doubt, the Award Agreement with respect to any Restricted Stock or Restricted Stock Unit that is intended to satisfy the requirements for "performance-based compensation" under Section 162(m) of the Code shall not provide for the lapse of any applicable Qualifying Performance Criteria upon a Participant's Retirement other than in a manner that is consistent with such requirements

2018 PROXY STATEMENT

GRAPHIC

A-9


Table of Contents

APPENDIX A

            (e)        Discretionary Adjustments and Limits.    Subject to the limits imposed under Section 162(m) of the Code for Awards that are intended to qualify as "performance-based compensation," notwithstanding the satisfaction of any performance goals, the number of Shares granted, issued, retainable and/or vested under an Award of Restricted Stock or Restricted Stock Units on account of either financial performance or personal performance evaluations may, to the extent specified in the Award Agreement, be reduced, but not increased, by the Administrator on the basis of such further considerations as the Administrator shall determine.

            (f)        Voting Rights.    Unless otherwise determined by the Administrator, Participants holding shares of Restricted Stock granted hereunder may exercise full voting rights with respect to those shares during the period of restriction. Participants shall have no voting rights with respect to Shares underlying Restricted Stock Units unless and until such Shares are reflected as issued and outstanding shares on the Company's stock ledger.

            (g)       Dividends and Distributions.

         ��        (i)        Participants in whose name Restricted Stock is granted shall be entitled to receive dividends and other distributions paid with respect to those Shares only to the extent provided by the Administrator, in which case the Administrator will determine whether any such dividends or distributions will be automatically reinvested in additional shares of Restricted Stock and subject to the same restrictions on transferability as the Restricted Stock with respect to which they were distributed or whether such dividends or distributions will be paid in cash. Shares underlying Restricted Stock Units shall be entitled to dividends or dividend equivalents only to the extent provided by the Administrator.

                  (ii)       Notwithstanding the foregoing Section 8(g)(1), any cash or stock dividends and dividend equivalents with respect to Restricted Stock and Restricted Stock Units granted as Performance Awards, if any, will be withheld by the Company for the Participant's account and will be paid, if at all, (i) in the case of Restricted Stock, upon the achievement of the applicable performance measure(s) and the satisfaction of any other restrictions imposed on the Restricted Stock in respect of which the dividends were paid and (ii) in the case of Restricted Stock Units, at the time the Shares and/or cash underlying such Restricted Stock Units is paid, and any dividends deferred in respect of any Restricted Stock and Restricted Stock Units granted as Performance Awards will be forfeited upon the forfeiture of such Restricted Stock and Restricted Stock Units. Any noncash dividends or distributions paid with respect to Restricted Stock and Restricted Stock Units granted as Performance Awards shall be subject to the same restrictions as those relating to the Restricted Stock and Restricted Stock Units.

            (h)       Payment of Restricted Stock Units.    In all events, unless payment with respect to a Restricted Stock Unit is deferred in a manner consistent with Section 409A of the Code, the Shares and/or cash underlying such Restricted Stock Unit shall be paid to the Participant no later than two and one-half months following the end of the year in which the Restricted Stock Unit is no longer subject to a substantial risk of forfeiture.

            (i)        Legending of Restricted Stock.    The Administrator may also require that certificates representing shares of Restricted Stock be retained and held in escrow by a designated employee or agent of the Company or any Subsidiary until any restrictions applicable to shares of Restricted Stock so retained have been satisfied or lapsed. Any certificates evidencing shares of Restricted Stock awarded pursuant to the Plan shall bear the following legend:

        The shares represented by this certificate were issued subject to certain restrictions under the Wolverine World Wide, Inc. Stock Incentive Plan of 2016 (the "Plan"). This certificate is held subject to the terms and conditions contained in a restricted stock agreement that includes a prohibition against the sale or transfer of the stock represented by this certificate except in compliance with that agreement and that provides for forfeiture upon certain events. Copies of the Plan and the restricted stock agreement are on file in the office of the Secretary of the Company.

9.  Stock Awards

            (a)        Grant.    Stock Awards may be granted at any time and from time to time prior to the termination of the Plan to Participants as determined by the Administrator, consistent with the 5% limit set forth in Section 5(f) of the Plan. Stock Awards shall be subject to such terms and conditions, consistent with the other provisions of the Plan, as may be determined by the Administrator.

2018 PROXY STATEMENT

GRAPHIC

A-10


Table of Contents

APPENDIX A

            (b)       Rights as a Stockholder.    A Participant shall have all voting, dividend, liquidation and other rights with respect to Shares issued to the Participant as a Stock Award under this Section 9 upon the Participant becoming the holder of record of the Shares granted pursuant to such Stock Award; provided, however, that the Administrator may impose such restrictions on the assignment or transfer of Shares awarded pursuant to a Stock Award as it considers appropriate.

10.  Incentive Bonuses

            (a)        General.    Each Incentive Bonus Award will confer upon the Participant the opportunity to earn a future payment tied to the level of achievement with respect to one or more performance criteria established for a performance period of not less than one year.

            (b)       Incentive Bonus Document.    Unless otherwise determined by the Administrator, the terms of any Incentive Bonus will be set forth in an Award Agreement. Each Award Agreement evidencing an Incentive Bonus shall contain provisions regarding (i) the target and maximum amount payable to the Participant as an Incentive Bonus; (ii) the performance criteria and level of achievement versus these criteria that shall determine the amount of such payment; (iii) the term of the performance period as to which performance shall be measured for determining the amount of any payment; (iv) the timing of any payment earned by virtue of performance; (v) restrictions on the alienation or transfer of the Incentive Bonus prior to actual payment; (vi) forfeiture provisions; and (vii) such further terms and conditions, in each case not inconsistent with this Plan, as may be determined from time to time by the Administrator.

            (c)        Performance Criteria.    The Administrator shall establish the performance criteria and level of achievement versus these criteria that shall determine the target and maximum amounts payable under an Incentive Bonus, which criteria may be based on financial performance and/or personal performance evaluations. The Administrator may specify the percentage of the target Incentive Bonus, if any, that is intended to satisfy the requirements for "performance-based compensation" under Section 162(m) of the Code. Notwithstanding anything to the contrary herein, the performance criteria for any portion of an Incentive Bonus that is intended by the Administrator to satisfy the requirements for "performance-based compensation" under Section 162(m) of the Code shall be a measure based on one or more Qualifying Performance Criteria (as defined in Section 14(b) of the Plan) selected by the Administrator and specified in writing at the time the Incentive Bonus is granted, which shall be not later than ninety (90) days after the commencement of the performance period to which the Incentive Bonus relates (or at such earlier time as is required to qualify the Incentive Bonus as performance-based under Section 162(m) of the Code). The Administrator shall certify the extent to which any Qualifying Performance Criteria has been satisfied, and the amount payable as a result thereof, prior to payment of any Incentive Bonus that is intended to satisfy the requirements for "performance-based compensation" under Section 162(m) of the Code.

            (d)       Timing and Form of Payment.    The Administrator shall determine the timing of payment of any Incentive Bonus. Payment of the amount due under an Incentive Bonus may be made in cash or in Shares, as determined by the Administrator. The Administrator may provide for or, subject to such terms and conditions as the Administrator may specify, may permit a Participant to elect for the payment of any Incentive Bonus to be deferred to a specified date or event. In all events, unless payment of an Incentive Bonus is deferred in a manner consistent with Section 409A of the Code, any Incentive Bonus shall be paid to the Participant no later than two and one-half months following the end of the year in which the Incentive Bonus is no longer subject to a substantial risk of forfeiture.

            (e)        Discretionary Adjustments.    Notwithstanding satisfaction of any performance goals, the amount paid under an Incentive Bonus on account of either financial performance or personal performance evaluations may, to the extent specified in the Award Agreement or other document evidencing the Award, be reduced, but not increased, by the Administrator on the basis of such further considerations as the Administrator shall determine.

11.  Deferral of Gains

            (a)        Deferral of Payment.    The Administrator may, in an Award Agreement or otherwise, provide for the deferred delivery of Shares upon settlement, vesting or other events with respect to Restricted Stock or Restricted Stock Units, or in payment or satisfaction of an Incentive Bonus. Notwithstanding anything herein to the contrary, in no event will any deferral of the delivery of Shares or any other payment with respect to any Award be allowed if the Administrator determines, in its sole and absolute discretion, that the deferral would result in the imposition of the additional tax under Section 409A(a)(1)(B) of the Code. No award shall provide for deferral of compensation that does not comply with Section 409A of the Code, unless the Board, at the time of grant, specifically provides that the Award is not intended to comply with Section 409A of the Code. The Company shall have no liability to a Participant, or any other party, if an Award that

2018 PROXY STATEMENT

GRAPHIC

A-11


Table of Contents

APPENDIX A

is intended to be exempt from, or compliant with, Section 409A of the Code is not so exempt or compliant or for any action taken by the Administrator or the Board.

            (b)       Conditions of Deferral.    Notwithstanding anything herein to the contrary, if the Administrator permits any initial or subsequent deferral elections pursuant to Section 11(a) of this Plan, subject to the requirements of Section 409A of the Code, the terms of this Plan and the applicable Award Agreement and any applicable deferral election form, the Participant may elect to defer payment (that would otherwise occur upon the lapse of a substantial risk of forfeiture) for a fixed period of time measured from the date the Award is granted; provided, however, that in each case (i) the deferral election is made before the end of the election period established by the Administrator, and (ii) to the extent compliant with Section 409A of the Code, payment of any vested Award that the Participant has elected to defer will be made regardless of any deferral election (including any subsequent deferral election) within thirty (30) days of a change in control or the Participant's separation from service (including death). For purposes of this Section 11, "change in control" and "separation from service" shall be defined in the applicable Award Agreement and have the meanings set forth in Section 409A of the Code and the regulations thereunder (and, with respect to the definition of "separation from service", after giving effect to the presumptions contained therein), and, notwithstanding anything herein to the contrary, if the Administrator allows deferral elections under an Award Agreement subject to Section 409A of the Code, neither Disability nor Retirement shall accelerate the time of payment of any Award (even if it accelerates vesting) unless there has been a "separation from service" or "disability" within the meaning of Section 409A of the Code and the regulations promulgated thereunder (and, with respect to the definition of "separation from service", after giving effect to the presumptions contained therein). To the extent applicable, this provision, the Plan and any Awards hereunder are intended to comply with Section 409A of the Code and shall be interpreted accordingly.

12.  Conditions and Restrictions Upon Securities Subject to Awards

            The Administrator may provide that the Shares issued upon exercise of an Option or Stock Appreciation Right or otherwise subject to or issued under an Award shall be subject to such further agreements, restrictions, conditions or limitations as the Administrator in its sole and absolute discretion may specify prior to the exercise of such Option or Stock Appreciation Right or the grant, vesting or settlement of such Award, including without limitation, conditions on vesting or transferability, forfeiture or repurchase provisions and method of payment for the Shares issued upon exercise, vesting or settlement of such Award (including the actual or constructive surrender of Shares already owned by the Participant) or payment of taxes arising in connection with an Award. Without limiting the foregoing, such restrictions may address the timing and manner of any resales by the Participant or other subsequent transfers by the Participant of any Shares issued under an Award, including without limitation (i) restrictions under an insider trading policy or pursuant to applicable law; (ii) restrictions designed to delay and/or coordinate the timing and manner of sales by Participant and holders of other Company equity compensation arrangements; (iii) restrictions as to the use of a specified brokerage firm for such resales or other transfers; and (iv) provisions requiring Shares to be sold on the open market or to the Company in order to satisfy tax withholding or other obligations.

13.  Adjustment of and Changes in the Stock

            (a)        General.    The number and kind of Shares available for issuance under this Plan (including under any Awards then outstanding), and the number and kind of Shares subject to the limits set forth in Section 5 of this Plan, shall be equitably adjusted by the Administrator to reflect any reorganization, reclassification, combination of shares, stock split, reverse stock split, spin-off, dividend or distribution of securities, property or cash (other than regular, quarterly cash dividends), or any other event or transaction that affects the number or kind of Shares outstanding. Such adjustment may be designed to comply with Sections 409A and 424 of the Code as applicable, or, except as otherwise expressly provided in Section 5(c) of this Plan, may be designed to treat the Shares available under the Plan and subject to Awards as if they were all outstanding on the record date for such event or transaction or to increase the number of such Shares to reflect a deemed reinvestment in Shares of the amount distributed to the Company's security holders. The terms of any outstanding Award shall also be equitably adjusted by the Administrator as to price, number or kind of Shares subject to such Award, vesting and other terms to reflect the foregoing events, which adjustments need not be uniform as between different Awards or different types of Awards.

            In the event there shall be any other change in the number or kind of outstanding Shares, or any stock or other securities into which such Shares shall have been changed, or for which it shall have been exchanged, by reason of a change of control, other merger, consolidation or otherwise, then the Administrator shall determine the appropriate and equitable adjustment to be effected. In addition, in the event of such change described in this paragraph, the Administrator may accelerate the time or times at which any Award may be exercised and may

2018 PROXY STATEMENT

GRAPHIC

A-12


Table of Contents

APPENDIX A

provide for cancellation of such accelerated Awards that are not exercised within a time prescribed by the Administrator in its sole and absolute discretion.

            No right to purchase fractional shares shall result from any adjustment in Awards pursuant to this Section 13. In case of any such adjustment, the Shares subject to the Award shall be rounded up to the nearest whole share for Awards other than Options and Stock Appreciation Rights, and shall be rounded down to the nearest whole Share with respect to Options and Stock Appreciation Rights. The Company shall notify Participants holding Awards subject to any adjustments pursuant to this Section 13 of such adjustment, but (whether or not notice is given) such adjustment shall be effective and binding for all purposes of the Plan.

            (b)       Change in Control.    Subject to and limited by the requirements of subsections (i), (ii) and (iii) below, the Administrator shall determine the effect of a Change in Control on outstanding Awards. Such effects, which need not be the same for every Participant, may include, without limitation: (x) the substitution for the Shares subject to any outstanding Award, or portion thereof, of stock or other securities of the surviving corporation or any successor corporation to the Company, or a parent or subsidiary thereof, in which event the aggregate purchase or exercise price, if any, of such Award, or portion thereof, shall remain the same, and/or (y) the conversion of any outstanding Award, or portion thereof, into a right to receive cash or other property upon or following the consummation of the Change in Control in an amount equal to the value of the consideration to be received by holders of Shares in connection with such transaction for one Share, less the per share purchase or exercise price of such Award, if any, multiplied by the number of Shares subject to such Award, or a portion thereof. Notwithstanding the foregoing, Awards shall be treated as follows in connection with a Change in Control:

                  (i)        Acceleration of Vesting.    The following provisions shall apply to Awards granted prior to the Amendment Date: Without action by the Administrator or the Board: (a) all outstanding Options and Stock Appreciation Rights shall become immediately exercisable in full and, notwithstanding any other provision of the Plan or the Award Agreement to the contrary and to the extent the Administrator does not determine that a cash payment shall be made with respect to such Options and Stock Appreciation Rights pursuant to the following Section 13(b)(iv), shall remain outstanding and exercisable during the remaining original terms thereof, regardless of whether the Participants to whom such Options and Stock Appreciation Rights have been granted remain in the employ or service of the Company or any Subsidiary; and (b) all other outstanding Awards shall become immediately fully vested and exercisable and non-forfeitable;

                  (ii)       Double-Trigger Acceleration of Vesting of Time-Based Awards.    The following provisions shall apply to Awards granted on or after the Amendment Date that are subject to vesting based on continuous employment or service: To the extent an Award is assumed or substituted by an acquiror in connection with a Change in Control as contemplated by Section 13(b) above, such Award shall not immediately vest upon a Change in Control and instead shall continue to vest in accordance with its terms, provided, however, that if a Participant experiences a Termination of Employment by the Company without Cause or by the Participant for Good Reason, in either case, within the twenty-four- (24-) month period immediately following the Change in Control, the Award shall immediately vest and become exercisable or shall be settled upon such qualifying termination. The Participant's rights under this Section 13(b)(ii) are in addition to any other rights Participant has in the event of death, Disability or Retirement. Notwithstanding anything in this Section 13(b)(ii) to the contrary, if, at any time during the vesting period of an Award, the Participant is or becomes eligible to terminate his or her employment with the Company or its Subsidiaries due to Retirement (without regard to the application of any Factor or any Determination Period) the Award shall immediately vest in full upon the Change in Control. In the event of acceleration in connection with a Termination of Employment as contemplated by this Section 13(b)(ii), all outstanding Options and Stock Appreciation Rights shall remain outstanding and exercisable during the remaining original terms thereof;

                  (iii)      Treatment of Performance Awards.    The following provisions shall apply to Awards granted on or after the Amendment Date: If a Change in Control occurs prior to the end date of a performance period for a Performance Award, to the extent the Performance Award is outstanding immediately prior to such Change in Control, such Award will vest (A) based on actual performance through the date of the Change in Control as determined by the Administrator (treating the Change in Control as the end of the applicable performance period), without proration for the time elapsed in such performance period prior to such Change in Control for purposes of determining performance, but, in the discretion of the Administrator, prorated for purposes of elapsed time in a manner consistent with subsection (B), below, (B) assuming that target level of performance is attained and prorated based on the number of days in the performance period that elapsed prior to the Change in Control over the total number of days in the performance period, or (C) a combination of (A) and (B) (without double counting). Any portion of the Performance Award (or the

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page A-7A-13


Table of Contents

APPENDIX A

      full Award, as applicable) that does not vest in connection with a Change in Control as contemplated herein will automatically terminate upon such Change in Control; and

                  (iv)       Cash Payment for Stock Options/Stock Appreciation Rights.    Without the consent of any Participant affected thereby, the Administrator may determine that some or all Participants holding outstanding vested and exercisable Options and/or Stock Appreciation Rights shall receive, with respect to some or all of the Shares subject to such Options and/or Stock Appreciation Rights, as of the effective date of any such Change in Control, cash in an amount equal to the greater of the excess of (A) the highest sales price of the shares on the New York Stock Exchange (or any successor exchange that is the primary stock exchange for trading of Shares) on the date immediately prior to the effective date of such Change in Control or (B) the highest price per share actually paid in connection with any Change in Control over the exercise price per share of such Options and/or Stock Appreciation Rights.

14.  Qualifying Performance-Based Compensation

            (a)        General.    The Administrator may establish performance criteria and level of achievement versus such criteria that shall determine the number of Shares to be granted, retained, vested, issued or issuable under or in settlement of or the amount payable pursuant to an Award, which criteria may be based on Qualifying Performance Criteria or other standards of financial performance and/or personal performance evaluations. In addition, the Administrator may specify that an Award or a portion of an Award is intended to satisfy the requirements for "performance-based compensation" under Section 162(m) of the Code, provided that the performance criteria for such Award or portion of an Award that is intended by the Administrator to satisfy the requirements for "performance-based compensation" under Section 162(m) of the Code shall be a measure based on one or more Qualifying Performance Criteria selected by the Administrator and specified in writing at the time the Award is granted, which shall be not later than ninety (90) days after the commencement of the performance period to which the Incentive Bonus relates (or at such earlier time as is required to qualify the Incentive Bonus as performance-based under Section 162(m) of the Code). The Administrator shall certify the extent to which any Qualifying Performance Criteria has been satisfied, and the amount payable as a result thereof, prior to payment, settlement or vesting of any Award that is intended to satisfy the requirements for "performance-based compensation" under Section 162(m) of the Code.

            (b)       Qualifying Performance Criteria.    For purposes of this Plan, the term "Qualifying Performance Criteria" shall mean an objectively determinable measure of performance relating to any one or more of the following performance criteria, or derivations of such performance criteria, either individually, alternatively or in any combination, applied to either the Company as a whole or to a business unit, division, line or Subsidiary, either individually, alternatively or in any combination, and measured either annually or cumulatively over a period of years, on an absolute basis or relative to a pre-established target, to previous years' results or to an index or indices or a designated comparison group or groups, in each case as specified by the Administrator: (i) net earnings or earnings per share (including earnings before interest, taxes, depreciation and/or amortization); (ii) income, net income or operating income; (iii) revenues; (iv) net sales; (v) return on sales; (vi) return on equity; (vii) return on capital (including return on total capital or return on invested capital); (viii) return on assets or net assets; (ix) earnings per share; (x) economic or business value added measurements; (xi) return on invested capital; (xii) return on operating revenue; (xiii) cash flow (before or after dividends); (xiv) stock price; (xv) total stockholder return; (xvi) market capitalization; (xvii) economic value added; (xviii) debt leverage (debt to capital); (xix) operating profit or net operating profit; (xx) operating margin or profit margin; (xxi) cash from operations; (xxii) market share; (xxiii) product development or release schedules; (xxiv) new product innovation; (xxv) cost reductions; (xxvi) customer acquisition or retention; (xxvii) customer service; or (xxviii) customer satisfaction. To the extent consistent with the requirements for satisfying the performance-based compensation exception under Section 162(m) of the Code, the Administrator (A) may appropriately adjust any evaluation of performance under a Qualifying Performance Criteria to eliminate the effects of charges for restructurings, discontinued operations, unusual or infrequently occurring items and all items of gain, loss or expense determined to be unusual or infrequent in nature or related to the disposal of a segment of a business or related to a change in accounting principle all as determined in accordance with applicable accounting provisions, as well as the cumulative effect of accounting changes, in each case as determined in accordance with generally accepted accounting principles or identified in the Company's financial statements or notes to the financial statements, and (B) may appropriately adjust any evaluation of performance under a Qualifying Performance Criteria to exclude any of the following events that occurs during a performance period: (i) asset write-downs; (ii) litigation, claims, judgments or settlements; (iii) the effect of changes in tax law or other such laws or provisions affecting reported results; and (iv) accruals of any amounts for payment under this Plan or any other compensation arrangement maintained by the Company.

2018 PROXY STATEMENT

GRAPHIC

A-14


Table of Contents

APPENDIX A

15.  Transferability

            Unless the Administrator determines otherwise, each Award may not be sold, transferred, pledged, assigned or otherwise alienated or hypothecated by a Participant other than by will or the laws of descent and distribution, and each Option or Stock Appreciation Right shall be exercisable only by the Participant during his or her lifetime. To the extent permitted by the Administrator, the person to whom an Award is initially granted (the "Grantee") may transfer an Award to any "family member" of the Grantee (as such term is defined in Section 1(a)(5) of the General Instructions to Form S-8 under the Securities Act of 1933, as amended ("Form S-8")), to trusts solely for the benefit of such family members and to partnerships in which such family members and/or trusts are the only partners; provided, however, that (i) as a condition thereof, the transferor and the transferee must execute a written agreement containing such terms as specified by the Administrator and (ii) the transfer is pursuant to a gift or a domestic relations order to the extent permitted under the General Instructions to Form S-8. Except to the extent specified otherwise in the agreement the Administrator provides for the Grantee and transferee to execute, all vesting, exercisability and forfeiture provisions that are conditioned on the Grantee's continued employment or service shall continue to be determined with reference to the Grantee's employment or service (and not to the status of the transferee) after any transfer of an Award pursuant to this Section 15.

16.  Suspension, Termination or Recovery of Awards and Payments Thereunder

            Except as otherwise provided by the Administrator, if at any time (including after a notice of exercise has been delivered or an award has vested) the Company's chief executive officer or any other person designated by the Administrator (each such person, an "Authorized Officer") reasonably believes that a Participant may have committed an Act of Misconduct as described in this Section 16, the Authorized Officer, Administrator or the Board may suspend the Participant's rights to exercise any Option, to vest in an Award, and/or to receive payment for or receive Shares in settlement of an Award pending a determination of whether an Act of Misconduct has been committed.

            If the Administrator or an Authorized Officer determines a Participant has committed an Act of Misconduct, then except as otherwise provided by the Administrator, including through any agreement approved by the Administrator, (i) neither the Participant nor his or her estate nor transferee shall be entitled to exercise any Option or Stock Appreciation Right whatsoever, vest in or have the restrictions on an Award lapse, or otherwise receive payment of an Award, (ii) the Participant will forfeit all outstanding Awards and (iii) the Participant may be required, at the Administrator's sole and absolute discretion, to return and/or repay to the Company any then unvested Shares previously issued under the Plan. In making such determination, the Administrator or an Authorized Officer shall give the Participant an opportunity to appear and present evidence on his or her behalf at a hearing before the Administrator or its designee or an opportunity to submit written comments, documents, information and arguments to be considered by the Administrator.

            In addition to the foregoing, the Administrator may recover Awards made under the Plan and payments under or gain in respect of any Award in accordance with the Company's Policy for Recovery of Incentive Compensation or any successor or additional clawback or recoupment policy, as such policy or policies may be amended and in effect from time to time, or as otherwise required by applicable law or applicable stock exchange listing standards, including, without limitation, Section 10D of the Act.

17.  Compliance with Laws and Regulations

            This Plan, the grant, issuance, vesting, exercise and settlement of Awards thereunder, and the obligation of the Company to sell, issue, deliver or remove any restrictions on Shares under such Awards, shall be subject to all applicable foreign, federal, state and local laws, rules and regulations, stock exchange rules and regulations, and to such approvals by any governmental or regulatory agency as may be required. The Company shall not be required to register in a Participant's name or deliver any Shares prior to the completion of any registration or qualification of such shares under any foreign, federal, state or local law or any ruling or regulation of any government body which the Administrator shall determine to be necessary or advisable. To the extent the Company is unable to or the Administrator deems it infeasible to obtain authority from any regulatory body having jurisdiction, which authority is deemed by the Company's counsel to be necessary to the lawful issuance and sale of any Shares hereunder, the Company and its Subsidiaries shall be relieved of any liability with respect to the failure to issue or sell such Shares as to which such requisite authority shall not have been obtained. No Option shall be exercisable and no Shares shall be issued and/or transferable under any other Award unless a registration statement with respect to the Shares underlying such Option is effective and current or the Company has determined that such registration is unnecessary.

2018 PROXY STATEMENT

GRAPHIC

A-15


Table of Contents

APPENDIX A

            In the event an Award is granted to or held by a Participant who is employed or providing services outside the United States, the Administrator may, in its sole and absolute discretion, modify the provisions of the Plan or of such Award as they pertain to such individual to comply with applicable foreign law or to recognize differences in local law, currency or tax policy. The Administrator may also impose conditions on the grant, issuance, exercise, vesting, settlement or retention of Awards in order to comply with such foreign law and/or to minimize the Company's obligations with respect to tax equalization for Participants employed outside their home country.

18.  Withholding

            To the extent required by applicable federal, state, local or foreign law, a Participant shall be required to satisfy, in a manner satisfactory to the Company, any withholding tax obligations that arise by reason of an Option exercise, disposition of Shares issued under an Incentive Stock Option, the grant, vesting or settlement of an Award, an election pursuant to Section 83(b) of the Code or otherwise with respect to an Award. To the extent a Participant makes an election under Section 83(b) of the Code, within ten days of filing such election with the Internal Revenue Service, the Participant must notify the Company in writing of such election. The Company and its Subsidiaries shall not be required to issue Shares, make any payment or to recognize the transfer or disposition of Shares until all such obligations are satisfied. The Administrator may provide for or permit these obligations to be satisfied through the mandatory or elective sale of Shares and/or by having the Company withhold a portion of the Shares that otherwise would be issued to him or her upon exercise of the Option or the vesting or settlement of an Award, or by tendering Shares previously acquired.

19.  Administration of the Plan

            (a)        Administrator of the Plan.    The Plan shall be administered by the Administrator who shall be the Compensation Committee of the Board or, in the absence of a Compensation Committee, the Board itself. Any power of the Administrator may also be exercised by the Board, except to the extent that the grant or exercise of such authority would cause any Award or transaction to become subject to (or lose an exemption under) the short-swing profit recovery provisions of Section 16 of the Act or cause an Award designated as a Performance Award not to qualify for treatment as performance-based compensation under Section 162(m) of the Code, to the extent applicable. To the extent that any permitted action taken by the Board conflicts with action taken by the Administrator, the Board action shall control. The Compensation Committee may by resolution authorize one or more officers of the Company to perform any or all things that the Administrator is authorized and empowered to do or perform under the Plan, and for all purposes under this Plan, such officer or officers shall be treated as the Administrator; provided, however, that no such officer shall designate himself or herself as a recipient of any Awards granted under authority delegated to such officer and that any delegation of the power to grant Awards to an officer shall otherwise be consistent with the requirements of Section 157(c) of the Delaware General Corporation Law. The Compensation Committee hereby designates the Company's chief executive officer, the Company's chief financial officer, the Secretary of the Company, and the head of the Company's human resource function to assist the Administrator in the administration of the Plan and execute agreements evidencing Awards made under this Plan or other documents entered into under this Plan on behalf of the Administrator or the Company. In addition, the Compensation Committee may delegate any or all aspects of the day-to-day administration of the Plan to one or more officers or employees of the Company or any Subsidiary and/or to one or more agents.

            (b)       Powers of Administrator.    Subject to the express provisions of this Plan, the Administrator shall be authorized and empowered to do all things that it determines to be necessary or appropriate in connection with the administration of this Plan, including, without limitation: (i) to prescribe, amend and rescind rules and regulations relating to this Plan and to define terms not otherwise defined herein; (ii) to determine which persons are Participants, to which of such Participants, if any, Awards shall be granted hereunder and the timing of any such Awards; (iii) to grant Awards to Participants and determine the terms and conditions thereof, including the number of Shares subject to Awards and the exercise or purchase price of such Shares and the circumstances under which Awards become exercisable or vested or are forfeited or expire, which terms may but need not be conditioned upon the passage of time, continued employment, the satisfaction of performance criteria, the occurrence of certain events, or other factors; (iv) to establish and verify the extent of satisfaction of any performance goals or other conditions applicable to the grant, issuance, exercisability, vesting and/or ability to retain any Award; (v) to prescribe and amend the terms of the agreements or other documents evidencing Awards made under this Plan (which need not be identical) and the terms of or form of any document or notice required to be delivered to the Company by Participants under this Plan; (vi) to determine the extent to which adjustments are required pursuant to Section 13 of the Plan; (vii) to interpret and construe this Plan, any rules and regulations under this Plan and the terms and conditions of any Award granted hereunder, and to make exceptions to any such provisions if the Administrator, in good faith, determines that it is necessary to do so in light of extraordinary circumstances and for the benefit of the Company; (viii) to

2018 PROXY STATEMENT

GRAPHIC

A-16

Table of Contents

APPENDIX A

approve corrections in the documentation or administration of any Award; and (ix) to make all other determinations deemed necessary or advisable for the administration of this Plan. The Administrator may, in its sole and absolute discretion, without amendment to the Plan, waive or amend the operation of Plan provisions respecting exercise after termination of employment or service to the Company or an Affiliate and, except as otherwise provided herein, adjust any of the terms of any Award. The Administrator may also (A) accelerate the date on which any Award granted under the Plan becomes exercisable or (B) accelerate the vesting date or waive or adjust any condition imposed hereunder with respect to the vesting or exercisability of an Award, provided that the Administrator, in good faith, determines that such acceleration, waiver or other adjustment is necessary or desirable. For the avoidance of doubt, notwithstanding anything in the Plan to the contrary, no Award outstanding under the Plan may be repriced, re-granted through cancellation or otherwise amended to reduce the exercise price applicable thereto (other than with respect to adjustments made in connection with a transaction or other change in the Company's capitalization as described in Section 13 of the Plan) without the approval of the Company's stockholders.

            (c)        Determinations by the Administrator.    All decisions, determinations and interpretations by the Administrator regarding the Plan, any rules and regulations under the Plan and the terms and conditions of or operation of any Award granted hereunder, shall be final and binding on all Participants, beneficiaries, heirs, assigns or other persons holding or claiming rights under the Plan or any Award. The Administrator shall consider such factors as it deems relevant, in its sole and absolute discretion, to making such decisions, determinations and interpretations including, without limitation, the recommendations or advice of any officer or other employee of the Company and such attorneys, consultants and accountants as it may select.

            (d)       Subsidiary Awards.    In the case of a grant of an Award to any Participant employed by a Subsidiary, such grant may, if the Administrator so directs, be implemented by the Company issuing any subject Shares to the Subsidiary, for such lawful consideration as the Administrator may determine, upon the condition or understanding that the Subsidiary will transfer the Shares to the Participant in accordance with the terms of the Award specified by the Administrator pursuant to the provisions of the Plan. Notwithstanding any other provision hereof, such Award may be issued by and in the name of the Subsidiary and shall be deemed granted on such date as the Administrator shall determine.

            (e)        Indemnification of Administrator.    Neither any member nor former member of the Administrator nor any individual to whom authority is or has been delegated shall be personally responsible or liable for any act or omission in connection with the performance of powers or duties or the exercise of discretion or judgment in the administration and implementation of the Plan. Each person who is or shall have been a member of the Administrator shall be indemnified and held harmless by the Company from and against any cost, liability or expense imposed or incurred in connection with such person's or the Administrator's taking or failing to take any action under the Plan. Each such person shall be justified in relying on information furnished in connection with the Plan's administration by any employee, officer, agent or expert employed or retained by the Administrator or the Company.

20.  Amendment of the Plan or Awards

            The Board may amend, alter or discontinue this Plan and the Administrator may amend or alter any agreement or other document evidencing an Award made under this Plan but, except as provided pursuant to the provisions of Section 13 of the Plan, no such amendment shall, without the approval of the stockholders of the Company:

            (a)        increase the maximum number of Shares for which Awards may be granted under this Plan;

            (b)       reduce the price at which Options or Stock Appreciation Rights may be granted below the price provided for in Section 6(a) of the Plan;

            (c)        reduce the exercise price of outstanding Options or Stock Appreciation Rights;

            (d)       extend the term of this Plan;

            (e)        change the class of persons eligible to be Participants;

2018 PROXY STATEMENT

GRAPHIC

A-17


Table of Contents

APPENDIX A

            (f)        otherwise amend the Plan in any manner requiring stockholder approval by law or under the New York Stock Exchange listing requirements (or the listing requirements of any successor exchange that is the primary stock exchange for trading of Shares); or

            (g)       to the extent required by Section 162(m) of the Code, increase the individual maximum limits in Sections 5(c) and (d) of the Plan.

            No amendment or alteration to the Plan or an Award or Award Agreement shall be made which would impair the rights of the holder of an Award, without such holder's consent, provided that no such consent shall be required if the Administrator determines in its sole and absolute discretion and prior to the date of any Change in Control that such amendment or alteration either is required or advisable in order for the Company, the Plan or the Award to satisfy any law or regulation or to meet the requirements of or avoid adverse financial accounting consequences under any accounting standard. In addition, the Plan may not be amended in any way that causes the Plan to fail to comply with or be exempt from Section 409A of the Code, unless the Board expressly determines to amend the Plan to be subject to Section 409A of the Code.

21.  No Liability of Company

            The Company and any Subsidiary or affiliate which is in existence or hereafter comes into existence shall not be liable to a Participant or any other person as to: (a) the non-issuance or sale of Shares as to which the Company has been unable to obtain from any regulatory body having jurisdiction the authority deemed by the Company's counsel to be necessary to the lawful issuance and sale of any Shares hereunder and (b) any tax consequence expected, but not realized, by any Participant or other person due to the grant, receipt, exercise, settlement of any Award granted hereunder.

22.  Non-Exclusivity of Plan

            Neither the adoption of this Plan by the Board nor the submission of this Plan to the stockholders of the Company for approval shall be construed as creating any limitations on the power of the Board or the Administrator to adopt such other incentive arrangements as either may deem desirable, including without limitation, the granting of restricted stock or stock options otherwise than under this Plan or an arrangement not intended to qualify under Section 162(m) of the Code, and such arrangements may be either generally applicable or applicable only in specific cases.

23.  Governing Law

            This Plan and any agreements or other documents hereunder shall be interpreted and construed in accordance with the laws of Delaware and applicable federal law. Any reference in this Plan or in the agreement or other document evidencing any Awards to a provision of law or to a rule or regulation shall be deemed to include any successor law, rule or regulation of similar effect or applicability.

24.  Waiver of Jury Trial

            By accepting an Award under the Plan, each Participant waives any right to a trial by jury in any action, proceeding or counterclaim concerning any rights under the Plan and any Award, or under any amendment, waiver, consent, instrument, document or other agreement delivered or which in the future may be delivered in connection therewith, and agrees that any such action, proceedings or counterclaim will be tried before a court and not before a jury. By accepting an Award under the Plan, each Participant certifies that no officer, representative, or attorney of the Company has represented, expressly or otherwise, that the Company would not, in the event of any action, proceeding or counterclaim, seek to enforce the foregoing waivers. Notwithstanding anything to the contrary in the Plan, nothing herein is to be construed as limiting the ability of the Company and a Participant to agree to submit disputes arising under the terms of the Plan or any Award made hereunder to binding arbitration or as limiting the ability of the Company to require any eligible individual to agree to submit such disputes to binding arbitration as a condition of receiving an Award hereunder.

25.  No Right to Employment, Reelection or Continued Service

            Nothing in this Plan or an Award Agreement shall interfere with or limit in any way the right of the Company, its Subsidiaries and/or its affiliates to terminate any Participant's employment, service on the Board or service for the Company at any time or for any reason not prohibited by law, nor shall this Plan or an Award itself confer upon any Participant any right to continue his or her employment or service for any specified period of time. Neither an Award nor any benefits arising under this Plan shall constitute an employment contract with the

2018 PROXY STATEMENT

GRAPHIC

A-18


Table of Contents

APPENDIX A

Company, any Subsidiary and/or its affiliates. Subject to Sections 4 and 20 of the Plan, this Plan and the benefits hereunder may be terminated at any time in the sole and exclusive discretion of the Board without giving rise to any liability on the part of the Company, its Subsidiaries and/or its affiliates.

26.  Unfunded Plan

            The Plan is intended to be an unfunded plan. Participants are and shall at all times be general creditors of the Company with respect to their Awards. If the Administrator or the Company chooses to set aside funds in a trust or otherwise for the payment of Awards under the Plan, such funds shall at all times be subject to the claims of the creditors of the Company in the event of its bankruptcy or insolvency.

Effective as of February 7, 2018

2018 PROXY STATEMENT

GRAPHIC

A-19


Table of Contents

APPENDIX B

APPENDIX B – Forward-Looking
Statements and Non-GAAP
Reconciliation TableTables

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page B-1


Table of Contents

APPENDIX B

FORWARD-LOOKING STATEMENTS

This Proxy Statementdocument contains "forward-looking statements," which are statements relating to future, not past, events. In this context, forward-looking statements often address the Company'smanagement's current beliefs, assumptions, expectations, estimates and projections about future business and financial performance, national, regional or global political, economic and market conditions, and the Company itself. Such statements often contain words such as "anticipates," "believes," "estimates," "expects," "forecasts," "intends," "is likely," "plans," "predicts," "projects," "should," "will," variations of such words, and similar expressions. Forward-looking statements, by their nature, address matters that are, to varying degrees, uncertain. Uncertainties that could cause the Company's performance to differ materially from what is expressed in forward-looking statements include, but are not limited to, the following:

    changes in general economic conditions, employment rates, business conditions, interest rates, tax policies and other factors affecting consumer spending in the markets and regions in which the Company's products are sold;

    the inability for any reason to effectively compete in global footwear, apparel and consumer-direct markets;

    the inability to maintain positive brand images and anticipate, understand and respond to changing footwear and apparel trends and consumer preferences;

    the inability to effectively manage inventory levels;

    increases or changes in duties, tariffs, quotas or applicable assessments in countries of import and export;

    foreign currency exchange rate fluctuations;

    currency restrictions;

    capacity constraints, production disruptions, quality issues, price increases or other risks associated with foreign sourcing;

    the cost and availability of raw materials, inventories, services and labor for owned and contract manufacturers;

    labor disruptions;

    changes in relationships with, including the loss of, significant wholesale customers;

    the failure of the U.S. Department of Defense to exercise future purchase options or award new contracts, or the cancellation or modification of existing contracts by the U.S. Department of Defense or other military purchasers;

    risks related to the significant investment in, and performance of, the Company's consumer-direct operations;

    risks related to the expandingexpansion into new markets and complementary product categories as well as consumer-direct operations;

    the impact of seasonality and unpredictable weather conditions;

    changes in general economic conditions and/or the credit markets on the Company's distributors, suppliers and retailers;

    increase in the Company's effective tax rates;

    failure of licensees or distributors to meet planned annual sales goals or to make timely payments to the Company;

    the risks of doing business in developing countries and politically or economically volatile areas;

    the ability to secure and protect owned intellectual property or use licensed intellectual property;

Page B-2  2018 PROXY STATEMENT

|GRAPHIC

 

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy StatementB-2

Table of Contents

APPENDIX B

    the impact of regulation, regulatory and legal proceedings and legal compliance risks;risks, including compliance with federal, state and local laws and regulations relating to the protection of the environment, environmental remediation and other related costs, and litigation or other legal proceedings relating to the protection of the environment or environmental effects on human health;

    the potential breach of the Company's databases, or those of its vendors, which contain certain personal information or payment card data;

    problems affecting the Company's distribution system, including service interruptions at shipping and receiving ports;

    strategic actions, including new initiatives and ventures, acquisitions and dispositions, and the Company's success in integrating acquired businesses, and implementing new initiatives and ventures;

    the risk of impairment to goodwill and other acquired intangibles;

    the success of the Company's consumer-directrestructuring and realignment initiatives; and

    changes in future pension funding requirements and pension expenses.

These uncertainties could cause a material difference between an actual outcome and a forward-looking statement. The uncertainties included here are not exhaustive.exhaustive and are described in more detail in Part I, Item 1A: "Risk Factors" of this Annual Report on Form 10-K. Given these risks and uncertainties, investors should not place undue reliance on forward-looking statements as a prediction of actual results. The Company does not undertake an obligation to update, amend or clarify forward-looking statements, whether as a result of new information, future events or otherwise.

NON-GAAP RECONCILIATION TABLETABLES

RECONCILIATION OF REPORTED DILUTED EPS TO ADJUSTED
DILUTED EPS ON A CONSTANT CURRENCY BASISBASIS*
(Unaudited)

 

GAAP Basis
EPS



Adjustments1


As Adjusted
EPS





Foreign
Exchange
Impact






As Adjusted
EPS On a
Constant
Currency Basis
  

GAAP Basis
EPS



Adjustments1


As Adjusted
EPS





Foreign
Exchange
Impact






As Adjusted
EPS On a
Constant
Currency Basis
 

Fiscal 2017

  $1.64 $1.64 $0.07 $1.71 

Fiscal 2016

 $0.89 $0.47 $1.36 $0.16 $1.52  $0.89 $0.47 $1.36     

Fiscal 2015

 $1.20 $0.25 $1.45     
1
Fiscal 2017 Adjustments include the impact of restructuring and other related costs, organizational transformation costs, incremental inventory mark-downs, impairment of intangible assets, environmental and other related costs and the impact of recent tax reform. Fiscal 2016 Adjustments include the impact of impairment of intangible assets, restructuring and other related costs, organizational transformation costs and debt extinguishment and other costs.

2018 PROXY STATEMENT

GRAPHIC

B-3

Table of Contents

APPENDIX B

RECONCILIATION OF REPORTED OPERATING MARGIN GUIDANCE TO
ADJUSTED OPERATING MARGIN GUIDANCE*
(Unaudited)
(In millions)

 GAAP Basis

Adjustments1
As Adjusted

Fiscal 2018 Operating Profit Guidance

 $256 - $275 $10.0 $266 - $285

Operating Margin Guidance

 11.4% - 11.9%    11.9% - 12.3%
1
Fiscal 2018 Adjustment includes the estimated midpoint within an $8 million to $12 million range of environmental related costs for legal, consulting and other costs.
*
To supplement the consolidated financial statements presented in accordance with Generally Accepted Accounting Principles ("GAAP"), the Company describes what certain financial measuresfiscal 2017 and fiscal 2016 EPS would have been if restructuring and impairmentother related costs, incremental inventory mark-downs, organizational transformation costs which include gains or losses from divestitures, impairment of intangible assets, environmental and debt extinguishmentother related costs and the impact from recent tax reform were excluded and for fiscal 2018 operating profit guidance if environmental and other related costs were excluded. The Company believes these non-GAAP measures provide useful information to both management and investors to increase comparability to the prior period by adjusting for certain items that may not be indicative of core operating measures and to better identify trends in our business. The adjusted financial results are used by management to, and allow investors to, evaluate the operating performance of the Company on a comparable basis. The Company evaluates results of operations on both a reported and a constant currency basis. The constant currency presentation, which is a non-GAAP measure, excludes the impact of fluctuations in foreign currency exchange rates. The Company believes providing constant currency information provides valuable supplemental information regarding results of operations, consistent with how the Company evaluates performance. The Company calculates constant currency by converting the current-period local currency financial results using the prior period exchange rates and comparing these adjusted amounts to our current period reported results. Management does not, nor should investors, consider such non-GAAP financial measures in isolation from, or as a substitution for, financial information prepared in accordance with GAAP.

A reconciliation of all non-GAAP measures included in this proxy statement, to the most directly comparable GAAP measures are found in the financial tables above.

Wolverine Worldwide Notice of 2017 Annual Meeting of Shareholders and Proxy Statement2018 PROXY STATEMENT

 

|GRAPHIC

  Page B-3B-4


 

. Electronic Voting Instructions Available 24 hours a day, 7 days a week! Instead of mailing your proxy, you may choose one of the voting methods outlined below to vote your proxy. VALIDATION DETAILS ARE LOCATED BELOW IN THE TITLE BAR. Proxies submitted by the Internet or telephone must be received by 11:59 p.m., Eastern Daylight Time, on May 3, 2017.2, 2018. Vote by Internet • Go to www.investorvote.com/WWW • Or scan the QR code with your smartphone • Follow the steps outlined on the secure website Vote by telephone • Call toll free 1-800-652-VOTE (8683) within the USA, US territories & Canada on a touch tone telephone • Follow the instructions provided by the recorded message Using a black ink pen, mark your votes with an X as shown in this example. Please do not write outside the designated areas. q IF YOU HAVE NOT VOTED VIA THE INTERNET OR TELEPHONE, FOLD ALONG THE PERFORATION, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE. q A Proposals — The Board of Directors recommends a vote FOR all the nominees listed and FOR Proposals 2, 43 and 5, and 1 Yr on Proposal 3.4. + 1. Election of Directors: For Against Abstain For Against Abstain For Against Abstain 01 - William K. GerberRoxane Divol 02 - Blake W. KruegerJoseph R. Gromek 03 - Nicholas T. Long 04 - Michael A. Volkema 3 Yrs2 Yrs1 Yr AbstainBrenda J. Lauderback For Against Abstain 3. Advisory vote on the frequency of future advisory votes on compensation of the Company’s named executive officers.ForAgainst Abstain 2. An advisory resolution approving compensation for the Company’s named executive officers. ForAgainst Abstain 4.3. Proposal to ratify the appointment of Ernst & Young LLP as the Company’s independent registered public accounting firm for fiscal year 2017. 5.2018. 4. Proposal to approve the Amended and Restated Executive Short-TermStock Incentive Plan (Annual Bonus Plan)of 2016 (as amended and restated). B Non-Voting Items Change of Address — Please print new address below. C Authorized Signatures — This section must be completed for your vote to be counted. — Date and Sign Below IMPORTANT - Please sign exactly as your name(s) appears on this Proxy. When signing on behalf of a corporation, partnership, estate or trust, indicate title or capacity of person signing. If shares are held jointly, each holder must sign. Date (mm/dd/yyyy) — Please print date below. Signature 1 — Please keep signature within the box. Signature 2 — Please keep signature within the box. + 1 U P X 02JY3C02SLHB Annual Meeting Proxy Card X IMPORTANT ANNUAL MEETING INFORMATION

 


. WOLVERINE WORLD WIDE, INC. 9341 Courtland Drive, N.E. Rockford, Michigan 49351 Wolverine World Wide, Inc. will be holding its Annual Meeting of Stockholders on May 4, 2017.3, 2018, at its offices located at 500 Totten Pond Road, Waltham, Massachusetts, 02451. The enclosed Notice of 20172018 Annual Meeting of Stockholders provides information regarding the matters that are expected to be voted on at the meeting. Your vote is important to us. Even if you plan to attend the meeting, please read the enclosed materials and vote through the Internet, by telephone or by mailing the Proxy Card below. Telephone and Internet Voting. On the reverse side of this card are instructions on how to vote through the Internet or by telephone. Please consider voting through one of these methods. Your vote is recorded as if you mailed in your Proxy. Thank you in advance for your participation in our 20172018 Annual Meeting. Wolverine World Wide, Inc. q IF YOU HAVE NOT VOTED VIA THE INTERNET OR TELEPHONE, FOLD ALONG THE PERFORATION, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE. q Proxy — WOLVERINE WORLD WIDE, INC. This proxy is solicited on behalf of the Board of Directors The undersigned stockholder hereby appoints Blake W. Krueger and Brendan M. Gibbons,David A. Latchana, and each of them, each with full power of substitution, as proxies to represent the undersigned stockholder and to vote all shares of Common Stock of Wolverine World Wide, Inc. that the stockholder would be entitled to vote on all matters that properly come before the Annual Meeting of Stockholders to be held at the Company’s headquartersoffices located at 9341 Courtland Drive N.E., Rockford, Michigan, 49351,500 Totten Pond Road, Waltham, Massachusetts, 02451, on Thursday, May 4, 2017,3, 2018, at 10 a.m. Eastern Daylight Time, and any adjournment of that meeting. If this Proxy is properly executed, the shares represented by this Proxy will be voted as specified. If this Proxy is properly executed but no specification is made, the shares represented by this Proxy will be voted for the election of all nominees named on this Proxy as directors and for approval of Proposals 2, 43 and 5, and 1 Yr on Proposal 3.4. The shares represented by this Proxy will be voted in the discretion of the proxies on any other matters that may properly come before the meeting. PLEASE DO NOT VOTE BY MORE THAN ONE METHOD. THE LAST VOTE RECEIVED WILL BE THE OFFICIAL VOTE. DO NOT RETURN THIS PROXY IF YOU ARE VOTING BY THE INTERNET OR BY TELEPHONE. (CONTINUED AND TO BE SIGNED ON REVERSE SIDE.)